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How to Become a Chief Marketing Officer

What does it take to become a CMO? Discover the educational and professional pathways to this dynamic and competitive marketing leadership role.

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What is Data-Driven Marketing?

Data-driven marketing can transform strategies and improve marketing efforts. Learn how marketers can harness the power of data to make smarter, more impactful decisions.

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Want to Become a Marketing Analyst? Here’s How To Start

How do you become a Marketing Analyst? Get to know the the role of a Marketing Analyst, and the skills and qualifications you need to get there.

A marketing analyst reviews data on her laptop with a colleague.

What Does a Marketing Analyst Do?

What exactly does a Marketing Analyst role involve? In this post, we explain the basics of what a marketing analyst does, and give you some insights on the educational path and potential careers.

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Social media marketing and digital marketing - aren’t they just one and the same?

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What Does A Digital Marketer Do?

Digital marketing encompasses a broad range of online strategies and channels that organizations use to connect with their target audience, promote products or services, and achieve business objectives.

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Lead Generation in Digital Marketing

Whether your company is product or service-based, you’ll use digital marketing to build awareness, generate interest and work prospects through a sales funnel.

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Social Media is a crucial element for building brand awareness and communities around a brand or business. A business needs someone knowledgeable in social media management and adaptable to the changing trends occurring daily.

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The platforms may change based on the brand’s audience, positioning and purpose, but the fact remains — brands need social media marketing.

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Is Digital Marketing A Good Career?

Let’s explore a career in digital marketing and if it is a good fit for you.

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How To Become A Digital Marketer

Digital marketing is a rapidly growing field and it is more important than ever. We outline a few steps you should take to find your niche in digital marketing, as well as how to enter the industry.

8 Types of Digital Marketing: Which Is Right For You?

Digital marketing is a rapidly growing field. With job opportunities at every turn and a constantly expanding industry, it can be difficult to pin down the types of digital marketing and where you fit into the industry.

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Jobs With a Marketing Communications Degree

Marketing communications is a large field full of different industries, roles, and specializations. With a field so vast, the job potential is exponential. From sports to healthcare and consultancy to agency, there is a role for everyone.

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What Is A Target Market? A Guide for Aspiring Marketers

A target market answers the question of who are we talking to? It helps you learn about who you’re talking to, how old they are, where they are located and some of the other characteristics of this group.

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