Data Marketing Communications, M.S.
College of Creative Arts and Media
If your passion for marketing drives you to understand the data behind it, the WVU College of Creative Arts and Media has the perfect program for you. The Data Marketing Communications M.S. explores online shopping, digital advertising, social media metrics, web analytics, CRM platforms, and website user statistics. Enhance your marketing creativity with analytical skills and a deep understanding of technology-driven mediums.
Cost:
$777 / Cost per credit hour *
Courses and Credits:
10 Courses / 30 Credits
Duration:
18 months
Dates:
Next Start: August 20, 2025 Admission Terms: Fall, Spring
Learning Format:
Online asynchronous, cohort-based
GMAT/GRE:
Optional
Program Overview
A First-of-its-Kind Degree Developed by Industry Insiders
If your passion for marketing is driving you to understand the data behind it, this is the program for you. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics — the data available to marketers to better understand audience habits and motivations is growing daily. Ready to be CMO? Pair your already-existing marketing creativity with sharpened analytical skills and an understanding of technology-driven mediums.
100% Online
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing Communications. There are zero in-person commitments. We’ve built in a peer community through our cohort system, which means you progress through the entire program with the same group of people going through together. That makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises.
Faculty on the Cutting Edge
Personalized Attention
We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, etc.
Return on Investment
A ground-breaking, industry relevant program taught by professors who are also practitioners, and tuition that is super competitive and the same no matter where you live. You can spread courses out to pay small amounts as you go. Even though the Data program is relatively new, we have already seen graduates earn promotions and raises since earning their degrees.
"The Data Marketing Communications program really helped me expand my worldview and feel more confident in representing the whole spectrum of digital marketing."
Alex McPherson
Data Marketing Communications M.S.
Curriculum
Benefits of Pursuing a Data Marketing Communications M.S. Degree
We're always evolving course content to meet the needs of our dynamic industry. As a Data Marketing Communications student, you will take 10 three-credit courses, totaling the 30 credit hours required for graduation. You will also progress through the program as a cohort, taking courses alongside classmates in a sequential order that pairs courses that complement one another.
Meet the Faculty
- DMC 460: Introduction to Data Marketing Communications, 3 credit hours
- DMC 561: Audience Research and Segmentation, 3 credit hours
- DMC 562: Message Customization, 3 credit hours
- DMC 563: Brand Data Collection and Visualization, 3 credit hours
- DMC 564: Social Media Optimization, 3 credit hours
- DMC 571: Data Management Platforms, 3 credit hours
- DMC 572: Campaign Planning and Programmatic Media Buying, 3 credit hours
- DMC 573: Campaign Metrics and Assessment, 3 credit hours
- DMC 574: Messaging for Customer Relationship Management, 3 credit hours
- DMC 580: Data Marketing Communications Campaigns, 3 credit hours
Video: Student Experience
Admissions Events
Admissions Requirements and Eligibility
Admission to the Data Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).Admissions Process and How to Apply
- Designate your Admission Type and Intended Program as "Masters" and "Data Marketing Communications (3744)." The primary delivery location/method is online.
- $60.00 nonrefundable application fee.
- Personal Statement: Please detail your interest in the Data program, making sure to describe why attending the program will support your career objectives (300-500 words).
- Résumé
-
Official Academic Transcripts: Send via postal mail or electronic
delivery directly to: WVU Hub, P.O. Box 6004, Morgantown, WV 26506.
- Email: GraduateAdmissions@mail.wvu.edu
- Phone: (304) 293-2121
- TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
-
Letters of Recommendation (optional): Letters of recommendation
are preferred to be submitted as a part of the Online WVU Graduate Application
for Admission.
- Input the name and contact information of each recommendation provider in the "Recommendations – Recommendation Providers list" section.
- GRE or GMAT scores are NOT required. If you would like to submit those scores, the destination code for the GRE is 5904 and the code for the GMAT is C2S-FB-24. Students who have not taken the GRE should let their enrollment specialist know that they wish to waive the requirement.
Application Deadlines
Admission to the Data program occurs two times per year—in the Early Fall (August) and Early Spring (January). The Data program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.
- Early Fall (August): Early/Priority Admission: June 15; Admission Deadline: August 1
- Early Spring (January): Early/Priority Admission: November 1; Admission Deadline: December 15
Tuition, Fees and Financial Aid
- File the application for Federal Student Aid (FAFSA) by the June deadline to determine eligibility for funding and scholarships.
- Inquire with your employer about potential financial support for continuing your education.
Connect with an Admissions Coach
Brynne Myers Admissions Consultant
(304) 293-6278 Brynne.Myers@mail.wvu.edu
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Careers and Employment
Your Future in Data Marketing Communications
Data Marketing is an emerging discipline that analyzes data — from social media, websites, digital advertising and other sources — to provide professional communicators with key insights to develop and refine marketing communications activities. In other words, the Data program equips marketing communication professionals with the skills to interpret data in order to drive messaging, assess metrics, measure productivity, increase return on investment and develop integrated marketing strategies.
Career Paths
- Marketing Data Analyst
- Director of Measurement
- Customer Insights Specialist
- Chief Marketing Officer
- Marketing Automation Strategist
- Performance Marketing Manager
- Search Marketing Strategist
- Marketing Research Analyst
- Brand Strategist