M.S. in AI Marketing
John Chambers College of Business and Economics
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The WVU John Chambers College of Business and Economics' fully online Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI. You will be equipped with the AI knowledge and skills you need to stand out in the job market and develop into a marketing and business leader. |
Cost:
$1,004 / Cost per credit hour *
Courses and Credits:
10 Courses / 30 Credits
Duration:
One to two years
Dates:
Next Start: August 20, 2025 Admission Term: Fall
Learning Format:
Online asynchronous
Program Overview
Leverage New Technology
This pioneering program addresses a critical gap in higher education by bridging graduate-level marketing education with the growing demand for AI expertise in the workforce. Our dynamic, future-focused curriculum empowers you to explore how AI can be strategically integrated across all functions of marketing to solve complex problems and drive results.
Stay ahead of the curve and launch your marketing career with the advanced skills employers are looking for. Our program will give you real-world experience, build your portfolio, and position you as a leader in AI-driven marketing strategies.
To learn more, check out the full Q&A with Marketing Department Chair Annie Cui.
Curriculum
Learning Outcomes
- You will be able to demonstrate AI applications in core marketing functions such as social media, professional selling, communications, and promotions.
- You will be able to adopt AI technology to conduct, analyze and interpret marketing research.
- You will be able to use AI technology to describe the major types of consumer buying behavior, understand the stages in the buyer decision process and how the firms’ marketing strategy and marketing mix must evolve and adapt to match consumer behavior.
- You will be able to apply AI technology in customer relationship management.
- You will be able to demonstrate the ability to use AI technology to develop
marketing strategies based on product, price, place and promotion objectives.
- You will be able to evaluate and assess the legal, ethical and social responsibility ramifications of AI-assisted marketing strategies.
Hands-On Experience
Each course in the program is built around an AI-powered experiential learning approach, ensuring you gain practical, hands-on experience. Two courses are entirely project-based, offering you the opportunity to collaborate with real companies to address actual marketing challenges using AI tools and technologies.
Meet the Faculty
- MKTG 415: Customer Relationship Management, 3 credit hours
- MKTG 435: AI Impact on Marketing, 3 credit hours
- MKTG 475: Social Media and Marketing, 3 credit hours
- MKTG 510: AI and Marketing Research, 3 credit hours
- MKTG 515: AI and Consumer Behavior, 3 credit hours
- MKTG 520: AI in Sales, 3 credit hours
- MKTG 530: AI Marketing Project 1, 3 credit hours
- MKTG 535: Digitally-Mediated UX, 3 credit hours
- MKTG 540: AI Ethics, 3 credit hours
- MKTG 545: AI Marketing Project 2, 3 credit hours
Admissions Requirements and Eligibility
To obtain admission to the proposed program, applicants must:
- Have earned a bachelor’s degree from a regionally accredited institution.
- Have a minimum undergraduate GPA of 2.8 or graduate GPA of 3.5.
Admissions Process and How to Apply
- Résumé
-
Official Academic Transcripts: Send via postal mail or electronic
delivery directly to: WVU Hub, P.O. Box 6004, Morgantown, WV 26506.
- Email: GraduateAdmissions@mail.wvu.edu
- Phone: (304) 293-2121
- TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
Tuition, Fees and Financial Aid
- File the application for Federal Student Aid (FAFSA) by the June deadline to determine eligibility for funding and scholarships.
- Inquire with your employer about potential financial support for continuing your education.
Connect with Our Team
Ann Clayton Online Admissions Coach
(304) 293-0915 ann.clayton@mail.wvu.edu
Explore Profile Schedule Chat
Careers and Employment
The skills learned in this program will equip you for an array of marketing positions and will help you stay on the cutting edge and stand out to recruiters. Whether you are just starting your marketing journey or pushing your career even further, you will be prepared for any of the following career paths.
Career Paths
- AI Marketing Strategist
- Marketing Data Analyst
- Marketing Data Scientist
- Marketing Automation Specialist
- Digital Marketing Manager with AI Focus
- AI Product Marketing Manager
- Consultant – AI in Marketing