Bachelor of Science in Business Administration, Major: Marketing
John Chambers College of Business and Economics

Step into the dynamic world of marketing with the Bachelor of Science in Business Administration (BSBA) with a major in Marketing, offered by the WVU John Chambers College of Business and Economics. Designed to prepare you for a successful career in the constantly evolving field of marketing, the program emphasizes "learning by doing," ensuring you gain hands-on experience through real-world activities that equip you with the skills needed to excel.
Cost:
$495 / Cost per credit hour *
Courses and Credits:
40 Courses / 120 Credits
Duration:
About four years
Dates:
Next Start: May 19, 2025 Admission Terms: Fall, Spring, Summer
Learning Format:
Online asynchronous
Program Overview
Tap into the creative side of business with the online BSBA with a major in Marketing from the Chambers School of Business and Economics. This program not only provides a comprehensive understanding of marketing strategy foundations but also equips you with a strong grasp of the marketing mix used by firms to satisfy customer wants and needs. You'll master the skills to conduct, analyze, and interpret marketing research, and adapt strategies to thrive in the globalized economy. The innovative curriculum covers strategic marketing management and integrates global, societal, and sustainability aspects, including the public and not-for-profit sectors.
Ideal for those interested in business, psychology, or social studies, this program offers a broad spectrum of topics from advertising to market research. You'll develop a deep understanding of the strategic marketing management planning process, integrating various facets of marketing to make informed decisions and create effective marketing plans.
Shape Your Future in Marketing
- Flexible Format: Complete your coursework online, allowing you to balance your studies with other commitments.
- Experiential Learning: Engage in practical, real-world learning opportunities such as developing digital marketing plans, acquiring online analytics certification, and participating in sales competitions.
- Customizable Curriculum: Tailor your major to your interests by pursuing an area of emphasis. Specialize in Digital Marketing Promotions, Professional Sales, or Start Up/High Tech Marketing.
- Global and Societal Focus: Understand how marketing strategies are applied in the global economy, as well as in public and not-for-profit sectors.
Curriculum
Through hands-on learning experiences and real-world projects, you will develop the skills and knowledge needed to excel in the dynamic field of marketing. The curriculum of this comprehensive program ensures you are well-equipped to navigate the challenges and opportunities of the business world, setting you on a path to professional success.
During this program, you will:
- Develop an understanding of the strategic marketing management planning process, and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
- Demonstrate quantitative marketing techniques and be able to conduct, analyze and interpret marketing research
- Understand the major types of consumer buying behavior, the stages in the buyer decision process and how the firms’ marketing strategy and marketing mix must evolve and adapt to match consumer behavior.
- Describe major bases for segmenting consumer and business markets; define and be able to apply the concepts of market segmentation, target marketing, and market positioning to a marketing situation.
- Showcase the ability to develop marketing strategies based on product, price, place and promotion objectives.
- Evaluate and assess the legal, ethical and social responsibility ramifications of marketing actions and decisions.
- Exhibit an understanding of global marketing and how to adapt domestic marketing programs to the global market.
- MKTG 315: Buyer Behavior, 3 credit hours
- MKTG 320: Personal Selling 1, 3 credit hours
- MKTG 321: Professional Selling 2, 3 credit hours
- MKTG 325: Marketing Research, 3 credit hours
- MKTG 330: Distribution Channels, 3 credit hours
- MKTG 345: Selling with Digital Media, 3 credit hours
- MKTG 350: Product and Price Policies, 3 credit hours
- MKTG 380: Integrated Promotions, 3 credit hours
- MKTG 389: Online Analytics, 3 credit hours
- MKTG 410: Retail Management, 3 credit hours
- MKTG 415: Customer Relationship Marketing, 3 credit hours
- MKTG 420: Sales Management, 3 credit hours
- MKTG 425: Environmental and Social Issues in Marketing, 3 credit hours
- MKTG 426: Sustainability Strategy, 3 credit hours
- MKTG 435: Artificial Intelligence and Its Application in Marketing, 3 credit hours
- MKTG 440: Export Management, 3 credit hours
- MKTG 445: Start Up Marketing Promotions, 3 credit hours
- MKTG 450: Practicum in Marketing, 3 credit hours
- MKTG 470: Marketing Management, 3 credit hours
- MKTG 474: Integrated Promotions Campaign, 3 credit hours
- MKTG 475: Social Media and Marketing, 3 credit hours
- MKTG 480: Services Marketing, 3 credit hours
- MKTG 485: Global Marketing, 3 credit hours
- MKTG 490: Teaching Practicum, 1-3 credit hours
- MKTG 491: Professional Field Experience, 1-18 credit hours
- MKTG 493: Special Topics, 1-6 credit hours
- MKTG 494: Seminar, 1-3 credit hours
- MKTG 495: Independent Study, 1-6 credit hours
- MKTG 496: Senior Thesis, 1-3 credit hours
- MKTG 498: Honors, 1-3 credit hours
Video: Where Leaders Are Built
The Chambers College is where future business leaders are forged. Dynamic programs prepare you for the real world, equipping you with the skills and knowledge to thrive after graduation.
Admissions Requirements and Eligibility
For admission to a Chambers online undergraduate major, students should:
- Have a MATH 124 equivalent with a C- or higher: OR
- Place into MATH 122 through ALEKS.
- Students who don’t have placement or a MATH 124 equivalent on their transcript should discuss eligibility with Damia Dobbs.
Admissions Process and How to Apply
Request official transcripts from all institutions attended (other than WVU), or
high school transcripts if fewer than 24 college credits be sent to:
- WVU Office of Admissions P.O. Box 6009
Morgantown, WV 26506-6009
or email: WVUadmissions@mail.wvu.edu
For questions and assistance with your application, contact Kyle Patrick.
Tuition, Fees and Financial Aid
- File the application for Federal Student Aid (FAFSA) by the June deadline to determine eligibility for funding and scholarships.
- Inquire with your employer about potential financial support for continuing your education.
Connect with an Admissions Coach
Damia Dobbs Senior Academic Advisor
(304)293-4959 Damia.Dobbs@mail.wvu.edu
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Careers and Employment
Career Outcomes
- Companies that hired recent graduates:
- Coca-Cola
- Target
- Oracle
- Hershey
- Merkle
- ALKU
- American Cast Iron
Career Paths
- Sales and Business Development
- Digital and Social Media Marketing
- Content Management
- Media and Communications
- Program/Project Management
- Consulting
- Account Management