Bachelor of Science in Business Administration, Major: Marketing
John Chambers College of Business and Economics

Step into the dynamic world of marketing with the Bachelor of Science in Business Administration (BSBA) with a major in Marketing, offered by the WVU John Chambers College of Business and Economics. Designed to prepare you for a successful career in the constantly evolving field of marketing, the program emphasizes "learning by doing," ensuring you gain hands-on experience through real-world activities that equip you with the skills needed to excel.
Cost:
$495 / Cost per credit hour *
Courses and Credits:
40 Courses / 120 Credits
Duration:
Four-year program
Dates:
Next Start: May 19, 2025 Admission Terms: Fall, Spring, Summer
Learning Format:
Online asynchronous
Program Overview
Tap into the creative side of business with the online BSBA with a major in Marketing from the Chambers School of Business and Economics. This program not only provides a comprehensive understanding of marketing strategy foundations but also equips you with a strong grasp of the marketing mix used by firms to satisfy customer wants and needs. You'll master the skills to conduct, analyze, and interpret marketing research, and adapt strategies to thrive in the globalized economy. The innovative curriculum covers strategic marketing management and integrates global, societal, and sustainability aspects, including the public and not-for-profit sectors.
Ideal for those interested in business, psychology, or social studies, this program offers a broad spectrum of topics from advertising to market research. You'll develop a deep understanding of the strategic marketing management planning process, integrating various facets of marketing to make informed decisions and create effective marketing plans.
Shape Your Future in Marketing
- Flexible Format: Complete your coursework online, allowing you to balance your studies with other commitments.
- Experiential Learning: Engage in practical, real-world learning opportunities such as developing digital marketing plans, acquiring online analytics certification, and participating in sales competitions.
- Customizable Curriculum: Tailor your major to your interests by pursuing an area of emphasis. Specialize in Digital Marketing Promotions, Professional Sales, or Start Up/High Tech Marketing.
- Global and Societal Focus: Understand how marketing strategies are applied in the global economy, as well as in public and not-for-profit sectors.
Curriculum
Through hands-on learning experiences and real-world projects, you will develop the skills and knowledge needed to excel in the dynamic field of marketing. The curriculum of this comprehensive program ensures you are well-equipped to navigate the challenges and opportunities of the business world, setting you on a path to professional success.
During this program, you will:
- Develop an understanding of the strategic marketing management planning process, and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
- Demonstrate quantitative marketing techniques and be able to conduct, analyze and interpret marketing research
- Understand the major types of consumer buying behavior, the stages in the buyer decision process and how the firms’ marketing strategy and marketing mix must evolve and adapt to match consumer behavior.
- Describe major bases for segmenting consumer and business markets; define and be able to apply the concepts of market segmentation, target marketing, and market positioning to a marketing situation.
- Showcase the ability to develop marketing strategies based on product, price, place and promotion objectives.
- Evaluate and assess the legal, ethical and social responsibility ramifications of marketing actions and decisions.
- Exhibit an understanding of global marketing and how to adapt domestic marketing programs to the global market.
- General Education Foundations (GEF) 1, 2, 3, 4, 5, 6, 7, and 8 (31-37 credits)
- Outstanding GEF Requirements 2, 5, 6, 7 and 8, 16 credit hours
- BCOR 191: First-Year Seminar, 1 credit hour - Waived
- General Electives, 17 credit hours
- Total Hours: 34
- ACCT 201: Principles of Accounting 1 (Minimum grade of C-), 3 credit hours
- BCOR 121: Introduction to Business Applications (Minimum grade of C-), 2 credit hours
- ECON 201: Principles of Microeconomics (Minimum grade of C-; may fulfill GEF 4), 3 credit hours
- ECON 202: Principles of Macroeconomics (Minimum grade of C-; may fulfill GEF 8) 3 credit hours
- Select one of the following (Minimum grade of C-; may fulfill GEF 1), 6 credit hours:
- ENGL 101 & ENGL 102: Introduction to Composition and Rhetoric, and Composition, Rhetoric, and Research
- Select one of the following (Minimum grade of C-; may fulfill GEF 8), 3 credit hours:
- ECON 225: Elementary Business and Economics Statistics
- STAT 211: Elementary Statistical Inference
- MATH 124: Algebra with Applications (Minimum grade of C-; may fulfill GEF 3), 3 credit hours
- Total Hours: 23
- BCOR 199: Introduction to Business, 3 credit hours
- BCOR 299: Business Communication (Fulfills Writing and Communication Skills Requirement), 3 credit hours
- BCOR 320: Legal Environment of Business, 3 credit hours
- BCOR 330: Information Systems and Technology, 3 credit hours
- BCOR 340: Principles of Finance, 3 credit hours
- BCOR 350:: Principles of Marketing, 3 credit hours - Minimum of C- required
- BCOR 360 Supply Chain Management, 3 credit hours
- BCOR 370: Principles of Management, 3 credit hours
- BCOR 380: Business Ethics, 3 credit hours
- BCOR 460: Contemporary Business Strategy, 3 credit hours
- Total Hours: 30
- MKTG 315 Buyer Behavior
- MKTG 320 Professional Selling 1
- MKTG 325 Marketing Research
- MKTG 330 Distribution Channels
- MKTG 350 Product and Brand Management
- MKTG 485 Global Marketing
- Required 12 credit hours of online MKTG 300-400 level elective courses
- Total Hours: 30
Video: Where Leaders Are Built
The Chambers College is where future business leaders are forged. Dynamic programs prepare you for the real world, equipping you with the skills and knowledge to thrive after graduation.
Admissions Requirements and Eligibility
For admission to a Chambers online undergraduate major, students should:
- A a minimum 2.5 overall GPA
- Have a MATH 124 equivalent with a C- or higher: OR
- Place into MATH 122 through ALEKS.
- Students who don’t have placement or a MATH 124 equivalent on their transcript should discuss eligibility with Damia Dobbs.
Admissions Process and How to Apply
Request official transcripts from all institutions attended (other than WVU), or
high school transcripts if fewer than 24 college credits be sent to:
- WVU Office of Admissions P.O. Box 6009
Morgantown, WV 26506-6009
or email: WVUadmissions@mail.wvu.edu
For questions and assistance with your application, contact Kyle Patrick.
Tuition, Fees and Financial Aid
- File the application for Federal Student Aid (FAFSA) by the June deadline to determine eligibility for funding and scholarships.
- Inquire with your employer about potential financial support for continuing your education.
Connect with Our Team
Damia Dobbs Senior Academic Advisor
(304)293-4959 Damia.Dobbs@mail.wvu.edu
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Careers and Employment
Career Outcomes
- Companies that hired recent graduates:
- Coca-Cola
- Target
- Oracle
- Hershey
- Merkle
- ALKU
- American Cast Iron
Career Paths
- Sales and Business Development
- Digital and Social Media Marketing
- Content Management
- Media and Communications
- Program/Project Management
- Consulting
- Account Management