Data Marketing Communications Graduate Certificate

College of Creative Arts and Media

Interpret Data for Marketing Campaigns

The Data Marketing Communications Graduate Certificate is delivered exclusively online. The graduate certificate will provide you with the practical skills they need to thrive in a marketing world that requires understanding and interoperating the data behind the marketing to make better decisions at every stage of the marketing process. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty — from marketing directors to academics to entrepreneurs — who are recognized leaders in their fields.

• Explain the basic principles of marketing, media and digital analytics.
• Discover how metrics and analysis inform business decision making.
• Describe how marketers use current analytic methods such as segmentation, profiling, and RFM to deliver ROI for their clients.
• Distinguish between the different types of primary and secondary data available to marketers from response data, to compiled and crowdsourced data.
• Compare B2B and B2C data requirements and available data modules for targeting, segmentation, data append ? not sure what “append” is and Account Based Marketing.
• Define the programmatic ecosystem and the resources required to execute programmatic buying.
• Evaluate and recommend various buying approaches that deliver on campaign objectives and align with brand goals.
• Identify key performance indicators from a variety of metrics to track the results of a marketing communications campaign.
• Design campaign tracking methods and dashboards to assess and improve effectiveness during the marketing communications campaign and communicate with key stakeholders.

• Designate your Admission Type as Graduate Certificate. Under Intended Program, select Creative Strategy (CG48). 
• The primary delivery method is ONLINE.
• Pay the $60 non-refundable graduate application fee.
  
• Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  
• Submit resume that illustrates relevant and professional experience.
• Please convert your resume to PDF to ensure that no formatting is altered.
• Letters of Recommendation (optional). 
• Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
• GRE or GMAT scores (optional).
• The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
• TOEFL or IELTS Scores for International Students. 
• WVU requires international students to submit their TOEFL or IELTS scores directly to WVU Hub, 62 Morrill Way - Suite 220, Morgantown, WV 26506. 
• Use the destination code 5904 to have TOEFL scores sent. 
• Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: 
• TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
• Request official transcripts from all institutions attended (other than WVU)
  
• Mail to: WVU Hub P.O. Box 6004 Morgantown, WV 26505
• or Email to:  GraduateAdmissions@mail.wvu.edu

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Visit the Estimate Costs and Aid webpage to estimate and plan for other potential expenses.

Tuition per credit hour is listed on the page of your program of interest. Please note, tuition and fees are reviewed and subject to change at the start of each academic year.

• Learn More about Tuition and Financial Aid
• Explore All WVU System Tuition and Fees
• Understand Restrictions on University Tuition Waivers

In today’s world, everything is data. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.