Data Marketing Communications Graduate Certificate

College of Creative Arts and Media

Interpret Data for Marketing Campaigns

Learning Outcomes

• Basic Principles of Marketing and Digital Analytics
• Business Metrics & Analytics 
• Campaign Planning
• Media Buying
• Campaign Metrics Assessment
• Audience Segmentation

• Designate your Admission Type as Graduate Certificate. Under Intended Program, select Creative Strategy (CG48). 
• The primary delivery method is ONLINE.
• Pay the $60 non-refundable graduate application fee.
  
• Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  
• Submit resume that illustrates relevant and professional experience.
• Please convert your resume to PDF to ensure that no formatting is altered.
• Letters of Recommendation (optional). 
• Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
• GRE or GMAT scores (optional).
• The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
• TOEFL or IELTS Scores for International Students. 
• WVU requires international students to submit their TOEFL or IELTS scores directly to WVU Hub, 62 Morrill Way - Suite 220, Morgantown, WV 26506. 
• Use the destination code 5904 to have TOEFL scores sent. 
• Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: 
• TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
• Request official transcripts from all institutions attended (other than WVU)
  
• Mail to: WVU Hub P.O. Box 6004 Morgantown, WV 26505
• or Email to:  GraduateAdmissions@mail.wvu.edu

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Visit the Estimate Costs and Aid webpage to estimate and plan for other potential expenses.

Tuition per credit hour is listed on the page of your program of interest. Please note, tuition and fees are reviewed and subject to change at the start of each academic year.

• Learn More about Tuition and Financial Aid
• Explore All WVU System Tuition and Fees
• Understand Restrictions on University Tuition Waivers

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.