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Communications

Discover West Virginia University's range of online communications programs. These flexible learning options are designed to equip you with the skills and knowledge needed to forge a career in communications and marketing.
Potomac State College

Associate of Arts in General Studies

Associate Degree
An associate degree from WVU Potomac State College provides a solid foundation for many career paths. You will develop valuable skills in writing, critical thinking, and communication, which are highly sought after in today's job market.
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Overview Curriculum Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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Eberly College of Arts and Sciences

Bachelor of Multidisciplinary Studies, B.MdS.

Bachelor's Degree
Unlock the flexibility of WVU's online B.MdS. degree. Design your own educational journey by combining three minors to create a personalized path that perfectly aligns with your unique goals and aspirations.
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Overview Curriculum Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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John Chambers College of Business and Economics

Bachelor of Science in Business Administration, Major: Marketing

Bachelor's Degree
Engage in hands-on, real-world activities designed to equip you with the essential skills for a successful career as a marketing professional in this dynamic and rapidly changing industry.
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Overview Curriculum Video: Where Leaders Are Built Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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Eberly College of Arts and Sciences

Communication Studies, M.A.

Master's Degree
Students will learn strategies to navigate organizational networks effectively, manage workplace conflict, evaluate workplace programming, and influence clients, coworkers, and administrators across diverse audiences.
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College of Creative Arts and Media

Creative Strategy Graduate Certificate

Graduate Certificate
This program gives you the skills, mindset and versatility you need to succeed in the marketing world, particularly in the area of creative services.
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Attendees laugh as they listen to presenters at the IMC Integrate Conference.

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College of Creative Arts and Media

Data Marketing Communications Graduate Certificate

Graduate Certificate
Prepare for a career in this emerging discipline that involves interpreting data, and communicating insights gleaned from data to make better marketing decisions.
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Overview Curriculum Admissions Events Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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College of Creative Arts and Media

Data Marketing Communications, M.S.

Master's Degree
Work with industry leaders to acquire skills focusing on the strategic use of data to better understand audience habits and motivations to create engaging and effective marketing communications.
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Overview Curriculum Video: Student Experience Admissions Events Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
WVU marketing communications students chat as they work on their laptops

Interests/Pathways

College of Creative Arts and Media

Digital Marketing Communications, M.S.

Master's Degree
This program gives you the strategy and skills to use existing and emerging media channels to reach audiences by building dialogue and community around a brand or organization and providing long-term value.
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Overview Curriculum Video: The Student Experience Admissions Events Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
A group of digital marketers working together around a computer

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College of Creative Arts and Media

Digital and Social Media Graduate Certificate

Graduate Certificate
Learn to develop integrated marketing strategies and implement digital and social media marketing tactics.
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Presenter shares a social media strategy during a CCAM event

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College of Creative Arts and Media

Healthcare Communication Graduate Certificate

Graduate Certificate
This program prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention, and healthy lifestyles.
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Healthcare communications professional chats with a medical team at the hospital

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College of Creative Arts and Media

Higher Education Marketing Graduate Certificate

Graduate Certificate
This program provides you with the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy.
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Overview Curriculum Admissions Events Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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College of Creative Arts and Media

Integrated Marketing Communications, B.S.

Bachelor's Degree
Earn your degree from a renowned program that seamlessly integrates advertising, marketing, and public relations. Gain the essential skills needed to thrive in the dynamic and ever-expanding field of communications.
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Overview Curriculum Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
Integrated Marketing Communications BS students work together on their laptopsa

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College of Creative Arts and Media

Integrated Marketing Communications Graduate Certificate

This program gives you a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight and brand equity management.
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Overview Curriculum Admissions Events Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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College of Creative Arts and Media

Integrated Marketing Communications, M.S.

Master's Degree
A flexible program that allows you to create your ideal educational experience, with more than 25 electives to choose from and specializations in areas such as digital and social media and creative strategy.
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Overview Curriculum Video: The IMC Student Experience Admissions Events Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
Woman laughs as she participates in the Integrate Conference at WVU.

Interests/Pathways

College of Creative Arts and Media

Public Relations Leadership Graduate Certificate

Graduate Certificate
This program teaches graduates how to analyze an organization and provide favorable messages for internal and external audiences, via digital, social and traditional media.
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Overview Curriculum Admissions Events Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
Woman gives speech during a WVU College of Creative Arts and Media Event

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Eberly College of Arts and Sciences

Regents Bachelor of Arts, R.B.A

Bachelor's Degree
WVU's Regents Bachelor of Arts degree offers non-traditional students the flexibility to complete their degree at their own pace. Earn college credit for professional, volunteer, and military experiences, and tailor your education to meet your unique goals.
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Overview Curriculum Admissions Requirements and Eligibility Admissions Process and How to Apply Tuition, Fees and Financial Aid Careers and Employment
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The WVU Online team is here for you during your online learning journey. We can help you navigate the curriculum of your program of interest, understand the application process, and keep you posted on upcoming events and deadlines.

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