Programs
Potomac State College
Associate of Arts in General Studies
Associate Degree
An associate degree from WVU Potomac State College provides a solid foundation for many career paths. You will develop valuable skills in writing, critical thinking, and communication, which are highly sought after in today's job market.
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Eberly College of Arts and Sciences
Bachelor of Multidisciplinary Studies, B.MdS.
Bachelor's Degree
Unlock the flexibility of WVU's online B.MdS. degree. Design your own educational journey by combining three minors to create a personalized path that perfectly aligns with your unique goals and aspirations.
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John Chambers College of Business and Economics
Bachelor of Science in Business Administration, Major: Marketing
Bachelor's Degree
Engage in hands-on, real-world activities designed to equip you with the essential skills for a successful career as a marketing professional in this dynamic and rapidly changing industry.
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Eberly College of Arts and Sciences
Communication Studies, M.A.
Master's Degree
Students will learn strategies to navigate organizational networks effectively, manage workplace conflict, evaluate workplace programming, and influence clients, coworkers, and administrators across diverse audiences.
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College of Creative Arts and Media
Creative Strategy Graduate Certificate
Graduate Certificate
This program gives you the skills, mindset and versatility you need to succeed in the marketing world, particularly in the area of creative services.
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College of Creative Arts and Media
Data Marketing Communications Graduate Certificate
Graduate Certificate
Prepare for a career in this emerging discipline that involves interpreting data, and communicating insights gleaned from data to make better marketing decisions.
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College of Creative Arts and Media
Data Marketing Communications, M.S.
Master's Degree
Work with industry leaders to acquire skills focusing on the strategic use of data to better understand audience habits and motivations to create engaging and effective marketing communications.
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College of Creative Arts and Media
Digital Marketing Communications, M.S.
Master's Degree
This program gives you the strategy and skills to use existing and emerging media channels to reach audiences by building dialogue and community around a brand or organization and providing long-term value.
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College of Creative Arts and Media
Digital and Social Media Graduate Certificate
Graduate Certificate
Students will learn to develop integrated marketing strategies and implement digital and social media marketing tactics.
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College of Creative Arts and Media
Healthcare Communication Graduate Certificate
Graduate Certificate
This program prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention, and healthy lifestyles.
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College of Creative Arts and Media
Higher Education Marketing Graduate Certificate
Graduate Certificate
This program provides you with the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy.
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College of Creative Arts and Media
Integrated Marketing Communications, B.S.
Bachelor's Degree
Earn your degree from a renowned program that seamlessly integrates advertising, marketing, and public relations. Gain the essential skills needed to thrive in the dynamic and ever-expanding field of communications.
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College of Creative Arts and Media
Integrated Marketing Communications Graduate Certificate
This program gives you a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight and brand equity management.
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College of Creative Arts and Media
Integrated Marketing Communications, M.S.
Master's Degree
A flexible program that allows you to create your ideal educational experience, with more than 25 electives to choose from and specializations in areas such as digital and social media and creative strategy.
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College of Creative Arts and Media
Public Relations Leadership Graduate Certificate
Graduate Certificate
This program teaches graduates how to analyze an organization and provide favorable messages for internal and external audiences, via digital, social and traditional media.
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Eberly College of Arts and Sciences
Regents Bachelor of Arts, R.B.A
Bachelor's Degree
WVU's online Regents Bachelor of Arts degree offers non-traditional students the flexibility to complete their degree at their own pace. Earn college credit for professional, volunteer, and military experiences, and tailor your education to meet your unique goals.
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