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Digital and Social Media Graduate Certificate

College of Creative Arts and Media

Presenter shares a social media strategy during a CCAM event

The Digital and Social Media Graduate Certificate, offered by the WVU College of Creative Arts and Media, is ideal for you if you desire to enter the world of digital and social media marketing. Areas of emphasis include digital storytelling, social media and marketing, web metrics, and digital video production. The versatility of this certificate program opens doors to many career opportunities.

Cost:

$777 / Cost per credit hour *

Courses and Credits:

4 Courses / 12 Credits

Duration:

One year

Dates:

Next Start: August 20, 2025 Admission Term: Fall

Learning Format:

Online asynchronous

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Program Overview

Become a Digital Storyteller

The Digital and Social Media Graduate Certificate offered by the College of Creative Arts and Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that increasingly relies on the power of digital and social media. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

Curriculum

The four-course graduate certificate in digital and social media prepares you for careers that use digital and social media as part of a greater integrated marketing communications strategy. From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, learn the skills needed to thrive as a digital and social media specialist. You will be exposed to course work focused in social media, web metrics and search engine optimization, digital storytelling and video production.

Learning Outcomes

  • Integrated Marketing Strategy Development
  • Digital & Social Media Tactic Implementation
  • Social Media Metrics & Tracking
  • Web Analytics
  • Search Engine Optimization

Certificate Code - CG50

Certificate Requirements

Minimum cumulative GPA of 2.75 required. 
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.

  • IMC 534: Digital Storytelling, 3 credit hours
  • IMC 541: Social Media and Marketing, 3 credit hours
  • IMC 542: Web Metrics and Search Engine Optimization, 3 credit hours
  • IMC 524: Digital Video Production, 3 credit hours
Total: 12 Credit Hours

Admissions Events

Learn more about the online marketing and communications programs offered by the College of Creative Arts and Media by attending an upcoming virtual information session.

Admissions Process and How to Apply

  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Creative Strategy (CG48). 
    • The primary delivery method is ONLINE.
  • Pay the $60 non-refundable graduate application fee.
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience.
    • Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). 
    • Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional).
    • The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. 
    • WVU requires international students to submit their TOEFL or IELTS scores directly to WVU Hub, 62 Morrill Way - Suite 220, Morgantown, WV 26506. 
    • Use the destination code 5904 to have TOEFL scores sent. 
    • Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: 
    • TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU)

NOTE: For the most up-to-date admissions requirements, please visit  https://imc.wvu.edu/admissions.

Questions? Contact our Enrollment Specialist at  wvuimc@mail.wvu.edu or (304) 293-6278.

Tuition, Fees and Financial Aid

Since certificates are considered non-degree-seeking programs, they don't qualify for financial aid. However, many certificate programs allow you to transition into a full degree, at which point financial aid can be applied.

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Visit the Estimate Costs and Aid webpage to estimate and plan for other potential expenses.

Tuition per credit hour is listed on the page of your program of interest. Please note, tuition and fees are reviewed and subject to change at the start of each academic year.


Connect with an Admissions Coach

Brynne Myers Admissions Consultant

(304) 293-6278 Brynne.Myers@mail.wvu.edu

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Careers and Employment

Overall, the future of digital and social media holds immense opportunities for brands to connect with their audiences in more meaningful and innovative ways. Staying agile, embracing emerging technologies, and understanding evolving consumer preferences will be key to success in this ever-evolving landscape.

Career Paths

  • Marketing Research Analyst
  • Marketing Specialist
  • Marketing Strategist
  • Public Relations Specialist
  • Marketing Manager

Get in Touch

The WVU Online team is here for you during your online learning journey. We can help you navigate the curriculum of your program of interest, understand the application process, and keep you posted on upcoming events and deadlines.

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