Digital and Social Media Graduate Certificate

College of Creative Arts and Media

Become a Digital Storyteller

The four-course graduate certificate in digital and social media prepares you for careers that use digital and social media as part of a greater integrated marketing communications strategy. From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, learn the skills needed to thrive as a digital and social media specialist. You will be exposed to course work focused in social media, web metrics and search engine optimization, digital storytelling and video production.

After completing this program, you will be equipped to:

• Identify, incorporate and implement digital and social media marketing tactics in an integrated marketing communications strategy.
• Define legal and ethical considerations and federal guidelines associated with digital and social media marketing activities.
• Develop a comprehensive social media marketing communications plan.
• Plan digital content to utilize on social media sites: (i.e. vlogging, video news letters, short video for social media site production, podcasts, etc.)
• Develop digital content relevant to the target audience for owned, earned, and paid digital and social media channels.
• Interpret key social media metrics and demonstrate knowledge in tracking social media sites. Learn to utilize web analytics tools and SEO in campaign assessment.
• Evaluate ROI for digital and social media marketing plans.

• Designate your Admission Type as Graduate Certificate. Under Intended Program, select Creative Strategy (CG48). 
• The primary delivery method is ONLINE.
• Pay the $60 non-refundable graduate application fee.
  
• Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  
• Submit resume that illustrates relevant and professional experience.
• Please convert your resume to PDF to ensure that no formatting is altered.
• Letters of Recommendation (optional). 
• Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
• GRE or GMAT scores (optional).
• The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
• TOEFL or IELTS Scores for International Students. 
• WVU requires international students to submit their TOEFL or IELTS scores directly to WVU Hub, 62 Morrill Way - Suite 220, Morgantown, WV 26506. 
• Use the destination code 5904 to have TOEFL scores sent. 
• Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: 
• TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
• Request official transcripts from all institutions attended (other than WVU)
  
• Mail to: WVU Hub P.O. Box 6004 Morgantown, WV 26505
• or Email to:  GraduateAdmissions@mail.wvu.edu

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Visit the Estimate Costs and Aid webpage to estimate and plan for other potential expenses.

Tuition per credit hour is listed on the page of your program of interest. Please note, tuition and fees are reviewed and subject to change at the start of each academic year.

• Learn More about Tuition and Financial Aid
• Explore All WVU System Tuition and Fees
• Understand Restrictions on University Tuition Waivers

Overall, the future of digital and social media holds immense opportunities for brands to connect with their audiences in more meaningful and innovative ways. Staying agile, embracing emerging technologies, and understanding evolving consumer preferences will be key to success in this ever-evolving landscape.