Healthcare Communication Graduate Certificate

College of Creative Arts and Media

The Healthcare Communication Graduate Certificate prepares you for data-driven careers within the healthcare industry. Effective communicators are essential for developing impactful healthcare communication campaigns using integrated marketing strategies. You'll learn to create healthcare communications campaigns, understand branding, build credibility, identify target audiences, and evaluate return on investment (ROI).

You will develop practical skills to understand the factors influencing health decisions and learn how to combine marketing tactics with effective messaging to promote health behavior changes. The curriculum's "learn-it-today, use-it-tomorrow" focus ensures you can apply the best strategies and tactics to reach key audiences. This program is taught by expert faculty, including marketing directors, academics, and entrepreneurs who are recognized leaders in their fields, offering a rich learning experience.

Master Healthcare Communication

• Integrated Marketing Strategies: Develop and implement effective healthcare communication campaigns.
• Branding and Credibility: Learn to build and maintain a strong brand within the healthcare sector.
• Target Audience Identification: Master techniques to identify and engage key audiences.
• ROI Evaluation: Understand how to measure the success of healthcare marketing efforts.

Dive into an exciting curriculum that tackles the legal and ethical challenges in healthcare communications. You'll explore innovative content marketing techniques and cutting-edge technologies like augmented and virtual reality. Guided by expert faculty, the Healthcare Communication Graduate Certificate equips you with the skills to implement comprehensive integrated marketing communications strategies, setting you up for a successful career in the growing healthcare industry.

• Designate your Admission Type as Graduate Certificate. Under Intended Program, select Healthcare Communication (CG51). The primary delivery method is ONLINE.
• Pay the $60 non-refundable graduate application fee.
• Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
• Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
• Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
• GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
• TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to WVU Hub, 62 Morrill Way - Suite 220, Morgantown, WV 26506. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
• Request official transcripts from all institutions attended (other than WVU) and mail to:
• WVU Hub
  P.O. Box 6004
  Morgantown, WV 26506
• or email to: GraduateAdmissions@mail.wvu.edu

How to Apply

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Visit the Estimate Costs and Aid webpage to estimate and plan for other potential expenses.

Tuition per credit hour is listed on the page of your program of interest. Please note, tuition and fees are reviewed and subject to change at the start of each academic year.

• Learn More about Tuition and Financial Aid
• Explore All WVU System Tuition and Fees
• Understand Restrictions on University Tuition Waivers

In the ever-changing and competitive healthcare industry, effective communicators are essential for developing integrated marketing strategies. Healthcare communications professionals play a vital role in ensuring clear communication within healthcare organizations and between providers, patients, and the public. Their work builds trust, promotes health literacy, and enhances the overall patient experience.