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Media Solutions and Innovation M.S.

Aug. 21, 2024

Next Start Date

10

Courses Required

$750

Cost Per Credit Hour

30

Total Credit Hours

Online Synchronous

Learning Format

Be Part of the Media Revolution

The Media Solutions and Innovation graduate program prepares students to become media strategists and futurists who can function as change agents and adaptive leaders within the industry. Our 12-month master’s degree program helps students learn about the disruptions in the media industry and how to build industry partners to assist in research and development, discovery, and creating targeted solution pathways to address some of the most challenging media problems.

The Master of Science in Media Solutions and Innovation - Publishing Path degree is earned through the successful completion of 10 three-credit courses, totaling 30 credit hours required for graduation.


Media specialist in an office consulting with colleagues.

Students complete the program in a NewStart cohort, taking classes sequentially. Students will first complete an introductory course, followed by eight core courses taken in thematically-paired blocks of two. After completing their core courses, students will take the capstone course, which includes a hands-on research immersion into a news organization. The program’s capstone course synthesizes all students have learned into one comprehensive project — researching and creating a business plan and audience development strategy for a real-world media publication.

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Dana Coester is a professor at the WVU Reed College of Media and creative director for the College’s Media Innovation Center. Coester also serves as editor in chief for the collaborative media outlet 100 Days in Appalachia.

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Master of Science in Media Solutions and Innovation Admission Requirements

Admission to the Media Solutions and Innovation – Publishing Path program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Admissions

Admission to the Media Solutions and Innovation – Publishing Path program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Students are admitted to the program once per year in the Summer admission term. All applications received by the application priority deadline will be considered, and accepted students will be notified by the corresponding priority acceptance notification date.

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Tuition, Fees, and Financial Aid

WVU provides a comprehensive approach to helping you finance your education. Learn more by visiting the Student Financial Services website.

Students are encouraged to:

  • File the Free Application for Federal Student Aid (FAFSA) form by the June 30, 2024 deadline to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827; and
  • Check with your employer to see if they provide financial support for earning your graduate degree.

Master of Science in Media Solutions and Innovation total degree cost: $22,500 – Residents and Non-Residents

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.

Your future in Media Solutions and Innovation

The Media Solutions and Innovation graduate program explicitly prepares students to become media strategists and futurists who can function as change agents and adaptive leaders within the industry. Our 12-month online master’s degree program helps students learn about the disruptions in the media industry and how to build industry partners to assist in research and development, discovery, and creating targeted solution pathways to address some of the most challenging media problems.

The Benefits to Choosing the WVU Master of Science in Media Solutions and Innovation

This master’s program is designed to fill an identified need in the market by offering a distinct innovation program that focuses on individual entrepreneurship as an alternative to existing skills-focused “new media” programs, and as a unique graduate-level program that challenges/extends existing “teaching hospital” models in schools of journalism. The program is taught by a diverse faculty who are recognized leaders in their fields.

Career outlook for Media Solutions and Innovation

According to the Bureau of Labor Statistics, overall employment in the media and communication occupations is projected to grow 6 percent from 2021 to 2031, about as fast as the average for all occupations. Some jobs that have bright outlooks in the media industry include:

  • Media Programming Directors
  • AV Technicians
  • PR Specialists
  • Marketing Strategists
  • Computer System Analysts
  • Web and Digital Interface Designers

Minimum cumulative GPA of 3.0 is required for graduation.
A grade of C‐ or better is required in all courses.

Course Title Credit Hours
MDIA 610 Disruptions & Trends in Media Enterprise 3
MDIA 612 Emergent Issues in Media Ethics and Law 3
MDIA 614 Audience Development 3
MDIA 618 Community Journalism 3
MDIA 619 Product Development for Newsrooms 3
MDIA 620 Next Gen News Analytics 3
MDIA 689 Community Based Field Experience 6
MDIA 695 Independent Study 2
MDIA 697 Research 4

Total Hours: 30

Frequently Asked Questions

Can I continue working while obtaining my degree in Media Solutions and Innovation?

The master's degree is entirely online and designed to flex with your schedule. It is designed for people who want to continue working in their current field. Students also benefit from in-depth virtual workshops and panel discussions with industry leaders.

Who should apply for admission to the Media Solutions and Innovation program?

  • Current journalists seeking to become entrepreneurs
  • Employees identified as up-and-coming newsroom leaders
  • Journalists coming back into the industry
  • Current owners and publishers who want to scale or restructure their businesses
  • Entrepreneurs and civic-minded community leaders
  • Current students with an entrepreneurial mindset

What success have students had after graduation?

  • 11 students have earned master’s degrees in Media Solutions and Innovation
  • 8 journalism-related startups created
  • 3 external employment opportunities obtained
  • 2 students earned certificates in Media Solutions and Innovation
  • 2 industry-related research papers produced
  • 1 internal promotion to publisher
  • 1 industry-focused newsletter
  • Multiple talks to purchase publications
  • Numerous internal and external program partnerships created
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Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

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West Virginia University
PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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