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Is Digital Marketing A Good Career For You?

WVU Online | Wednesday, January 3, 2024

Maybe you love social media marketing and want to make it your career. Or maybe you feel stuck and need to learn more about the digital aspects of marketing. Or maybe you want to completely change careers. Maybe you also need flexibility. If so, let’s explore a career in digital marketing and if it is a good fit for you.

Is Digital Marketing A Good Career?

Choosing a career can be an exciting and anxious decision. You want to find something you are passionate about, love doing and support the life you want to have.

If you enjoy working with technology, flexibility and being online, digital marketing might be a good career for you.

It is constantly evolving, meaning you’ll likely use many different platforms in your career as a digital marketer. You’ll have a wide range of different areas to go into, or different deliverables which can make the job focused or flexible, depending on how specialized you go. Let’s explore digital marketing as a career a little further to make sure it is a good fit for your goals.

What is Digital Marketing?

Digital Marketing is creating a dialogue with today’s modern audience that builds a community around a brand or organization. It’s all about building trust and providing customers with long-term value so that they become advocates who bring you more customers. It’s one of the fastest-growing areas of marketing.

There are various types of digital marketing, including social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, etc. The list will continue to grow as digital marketing continues to become a vital part of marketing.

According to Joe Gura, WVU instructor and Director of Global Partner Enablement and Customer Events at Microsoft, digital marketing allows you to tell a story through different mediums and try new things.

The Digital Marketing Job Market - Is There Demand?

As the digital marketing field continues to evolve, there is a demand for people who can understand and grow with that evolution. There are many job opportunities in both the creative and technical aspects of digital marketing.

On average, those working in Digital Marketing Communications have an annual salary of $63,920. Several professions in this industry have the opportunity to earn more than $100,000 annually.

Which Digital Marketing Roles Are Seeing The Biggest Growth?

We’ll list out a few growing roles, but first, here is some information behind the growth:

According to Dan Dipiazzo, Chief Marketing and Experience Officer at the Georgia Aquarium and adjunct instructor at WVU, people hate ads. They want experiences.

One job that is growing is roles relating to digital storytelling and experiential marketing. Businesses are seeing this need, and as Dan says, "We tend to hold onto experiences far longer than materials."

Also, as we look at the 2024 Marketing Trends, if you aren’t familiar with artificial intelligence yet, you need to get on it. AI shows no signs of slowing down and companies are looking for marketers who not only understand AI, but also the ethical use of AI in the industry.

Roles we’re seeing continue to grow:

  • AI Marketing Manager
  • Experience Marketing Manager
  • UX/UI Designer
  • SEO Analyst
  • Google Ads Campaign Manager
  • Digital Strategist
  • Product Marketing Manager

Interested in different roles and companies you can work in as a digital marketer? Check out our blog on the jobs you can get with a marketing communications degree.

What is the Career Outlook for Digital Marketers?

Digital marketing is one of the most rapidly growing industries as technology continues to evolve and thrive. According to the latest projections, digital advertising revenue will surpass 700 billion U.S. dollars by 2025. That is a major increase from 2022 when the industry was valued at $153 billion.

Who Makes a Good Digital Marketer?

There are a few soft skills recommended for digital marketers. You’ll want to be able to stay with the constant changes, and also know how to reach the businesses’ target audiences. A few soft skills include:

  • Adaptability
  • Problem-Solving
  • Curiosity
  • Strategic Thinking
  • Creativity
  • Passion
  • Persuasion

5 Reasons to Choose a Career in Digital Marketing

So, aside from all of that, why should you choose a career in digital marketing? We have 5 reasons you should.

1. Variety of Specializations

Maybe you’re creative and want to create viral TikToks, or maybe your analytical and want to focus your skills on the backend of a website’s search engine optimization, or maybe both appeal to you.

There are various types of digital marketing you can specialize in if you don’t want to be a general digital marketer.

Large companies hire niche positions, like Influencer Marketing Manager, Social Media Strategist, SEO Analyst, Google Ads Campaign Manager … the list goes on. Find an area you love and you’ll find a career in it.

2. Flexibility and Remote Opportunities

Digital marketing is done online and most of the time, can be done from anywhere. Whether you love the work-from-home idea or the work from wherever you are today (thinking van life?), you’ll be able to find roles in digital marketing that are flexible to your life and your travel interests.

3. Constantly Evolving

While some might find continuous learning to not be in their interests, many are continuous learners. Digital marketing is constantly evolving — from social media platforms to artificial intelligence — you’ll learn new skills on the job daily. There is no limit to how much you can improve your digital marketing skills.

4. Most Industries Need Digital Marketers

Maybe you want to be an entrepreneur, start your own company with marketing services, or you want to work for a company doing marketing to grow their business, you have many options.

Non-profits, government, healthcare, higher education … they all need marketers to reach their target audiences.

And with digital marketing spend surpassing traditional marketing spend, these companies need someone proficient in the different aspects of marketing online.

5. There are Jobs for Different Backgrounds

Some digital marketers have a more traditional marketing background, but others may have a more analytical background. Anyone can become a digital marketer if they apply themselves and focus on the skills and steps to become one.

Start Preparing for a Digital Marketing Career at WVU Online

So, now that you know why you should become a digital marketer, let’s take the next step. Learn about the different types of digital marketing and the steps to become a digital marketer, but also reach out. Know that WVU Online is here to guide you through the process of learning about digital marketing careers!

Learn the skills all digital marketers need, plus the knowledge and certifications that fit your specific interests in the field. If you’re ready to take the leap, don’t hesitate to explore everything WVU Online has to offer and how they can help you reach your career goals.

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