West Virginia University continues to expand its digital learning footprint with the launch of new online degree programs, designed to meet the evolving needs of today's students and tomorrow's workforce.
Photo: View from Westover of Woodburn Hall, Brooks Hall, and Reynolds Hall.
Master of Science in AI Marketing
From the John Chambers College of Business and Economics, the online M.S. in AI Marketing blends artificial intelligence with strategic marketing principles. Designed to develop the future leaders of the digital economy, the program's curriculum covers topics such as customer relationship management, analytics, consumer behavior, and ethical AI use. Students gain hands-on experience with AI tools and platforms by solving real marketing challenges and collaborating with actual companies.
Professor Annie Cui, Marketing Chair at Chambers, shares how this groundbreaking AI graduate program will prepare the marketers of tomorrow.
Bachelor of Science in Health Informatics and Information Management
The B.S. in Health Informatics and Information Management (HIIM) from the School of Medicine is a hands-on program that equips students with the skills to manage healthcare data and technology systems. Initially offered in a HyFlex format, this fully online version of the undergraduate degree is ideal for those interested in the integration of healthcare, data governance, and IT. Graduates are prepared for roles in hospitals, insurance companies, and public health organizations, or further study, if desired. Students with a current RHIT® credential can complete the program in approximately 60 credits.
Learn how HIIM alumna Erin Smith is transforming healthcare behind the scenes.
Associate of Arts in Pre-Social Work
Potomac State College now offers a fully online A.A. in Pre-Social Work. This two-year program provides a foundational education for students planning to pursue a career in social work. Students will learn key concepts in human behavior, community engagement, and social policy. It's an excellent starting point for those who intend to transfer into WVU's professional social work major and can be adapted to meet the needs of those planning to transfer to other institutions.
For those interested in pursuing a Bachelor of Social Work (BSW) qualification online, we spoke with BSW Online Coordinator Challice LaRose about this exciting, transfer-friendly program, which welcomes its first cohort this fall.