Bachelor of Science in Business Administration Major: Marketing

Overview


The online Bachelor of Business Administration with a major in marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.

Admissions Requirements

Contact Damia Dobbs, damia.dobbs@mail.wvu.edu to discuss eligibility.

Accreditation

West Virginia University is accredited by the Higher Learning Commission. The College of Business and Economics is accredited by AACSB – the Association to Advance Collegiate Schools of Business.

 

40

Courses Required

120

Total Credit Hours

 
Course Formats

  • Online Courses

Estimated Tuition and Fees

The Bachelor of Science in Business Administration Major: Marketing requires 120 credit hours to complete.

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Next Start Date: August 19, 2020    Apply Now

Careers

What can you do with a Bachelor of Science in Business Administration Major: Marketing?

What can you do with a Marketing degree?

Students who graduate from WVU Online with the B.S. in Marketing have access to the WVU John Chambers College of Business and Economics Center for Career Development. The CCD helps students with resume writing, interview prep and finding internships and full-time employment. For more information, visit business.wvu.edu/careers.

Graduates of the Online B.S. in Marketing may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

MARKETING RESEARCH ANALYST AND MARKETING SPECIALIST

Projected Growth: 15% or higher *Bright Outlook

BUSINESS INTELLIGENCE ANALYST

Projected Growth: 5-9%

BUSINESS CONTINUITY PLANNER

Projected Growth: 5-9%

MARKETING MANAGER

Projected Growth: 10-14% *Bright Outlook

ADVERTISING AND PROMOTIONS MANAGER

Projected Growth: 5-9%

SEARCH MARKETING STRATEGIST

Projected Growth: 5-9%

Interested in talking to someone about WVU Online? Contact Us