The online Integrated Marketing Communications (IMC) master’s degree program at the WVU Reed College of Media is offered exclusively online with no on-campus classroom attendance required. The IMC program is designed for communications professionals who want to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media. One hallmark of the program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives. The program is taught by a diverse faculty – from marketing directors to academics to entrepreneurs – who are recognized leaders in their fields.
In addition to the master’s degree, WVU offers an online graduate certificate in IMC (15 credit hours) and an online graduate certificate in Digital Marketing Communications (15 credit hours).
Students are admitted for fall, spring or summer terms. For a downloadable program sheet with curriculum, costs, financial aid information and other details click on the Request Info button.
International students will not be eligible for an I-20 student visa form
from West Virginia University for this program.
State laws regarding distance education vary from state-to-state. Residents of other states can check the state authorization page
to see if there are approvals for their enrollment at West Virginia University.