Master of Science in Integrated Marketing Communications


The Master of Science in Integrated Marketing Communications program offered by the WVU Reed College of Media is exclusively online. Students have the flexibility to opt for full-time or part-time course scheduling each term. With a full-time course load, students can complete the program in 1.5 years. This enables a student to earn a master’s degree in this fast-growing field from anywhere in the world at their own pace. In the program, communications professionals learn to align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Students earn a practical, customizable graduate education that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum and teaches students the importance of applying the best strategies and tactics in reaching key audiences. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges they face in their professional careers. The program is taught by a diverse faculty–from marketing directors to academics to entrepreneurs–who are recognized leaders in their fields.

Visit program website for more information.

Admissions Requirements

Admission to the Integrated Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


West Virginia University is accredited by the Higher Learning Commission.



Courses Required


Total Credit Hours

Course Formats

  • Online Courses

Estimated Tuition and Fees

The Master of Science in Integrated Marketing Communications requires 30 credit hours to complete. Cost per credit hour is $820.

Residents and Non-Residents
Estimated Tuition Based on Credit Hours
Credit Hours Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Next Start Date: January 13, 2020    Apply Now


What can you do with a Master of Science in Integrated Marketing Communications?

Students who graduate from WVU Online with the Integrated Marketing Communications M.S. degree may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Marketing Strategist

Projected Growth: 15% or higher *Bright Outlook

Marketing Manager

Projected Growth: 10-14% *Bright Outlook

Market Research Analyst

Projected Growth: 15% or higher *Bright Outlook

Public Relations Specialist

Projected Growth: 5-9%

Director of Marketing

Projected Growth: 10%

Public Relations and Fundraising Manager

Projected Growth: 10-14% *Bright Outlook

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