The Creative Strategy Graduate Certificate, offered by the Reed College of Media, will give you the versatility you need to succeed in the marketing world, particularly in the area of creative services. You will explore how content is evolving, how to design marketing and communications strategy, as well as how to select print, digital and social media vehicles for content delivery. The courses provide you with a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques. If you enjoy working creatively to express complex visual ideas and concepts, this certificate can lead to many different careers in this fast-moving industry.
The Data Marketing Communications Graduate Certificate, offered by the Reed College of Media, will prepare you for a career in this emerging discipline that involves interpreting data and communicating key insights gleaned from data, in order to make better marketing decisions. You will learn the basic principles of marketing and digital analytics and the use of metrics and analytics in business. The curriculum covers campaign planning and media buying, as well as campaign metrics assessment, and audience segmentation. This is a great career field for you if you enjoy working with data to improve the effectiveness of campaigns in a highly competitive marketplace.
The Digital and Social Media Graduate Certificate, offered by the Reed College of Media, is ideal for you if you desire to enter the world of digital and social media marketing. Currently, there is a high demand for qualified professionals in this field. Areas of emphasis include digital storytelling, social media and marketing, web metrics, and digital video production. You will learn to develop integrated marketing strategies and to implement digital and social media marketing tactics, as well as social media metrics and tracking, web analytics, and SEO in campaign assessment. The versatility of this certificate program opens doors to many career opportunities.
The Graduate Certificate in Forensic Accounting and Fraud Examination (FAFE), offered by the John Chambers College of Business and Economics, will prepare you for careers in financial fraud investigation. WVU leads the way in developing the national curriculum for fraud and forensic accounting programs on behalf of the National Institute of Justice and there is currently a high demand for professionals with these skills. You will experience rigorous, hands-on training by professionals in the field and will take part in moot court exercises. Very few schools offer a multi-course certificate program of this kind and our program is one of the best in the country.
The Geographic Information Systems (GIS) and Spatial Analysis Graduate Certificate, offered jointly by the Davis College of Agriculture, Natural Resources and Design and the Eberly College of Arts and Sciences, is the first of its kind in West Virginia. With this academic training, you will learn to analyze and apply GIS and spatial analysis data across multiple disciplines. There is a growing demand for professionals in this area and the program is ideal for working professionals, as well as graduate students who desire advanced training in areas such as predictive modeling, data exploration, programming, spatial hydrology, remote sensing, and geospatial modeling.
The Graduate Certificate in Leadership, offered by the Eberly College of Arts and Sciences, is the first certificate of its kind in West Virginia. With an innovative, research-driven curriculum, and plenty of practical hands-on experiences and applications, it is the ideal program for working professionals who want to advance in their career. Effective leadership may be the most critical component of a successful organization. Leadership is different than management and requires a more strategically applied set of skills and a different perspective. You will understand leadership in a global context and learn to enhance your leadership abilities in both your work and in your daily life by learning to manage conflict and change.
The Healthcare Communication Graduate Certificate, offered by the Reed College of Media prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention, and healthy lifestyles. You will develop healthcare communications campaigns using integrated marketing communications (IMC) strategy, as well as understand how to brand, build credibility, identify target audiences and evaluate return on investment (ROI) for healthcare marketing communications. Professionals in this area are in demand and potential employers include a variety of medical organizations, from small practices to large government agencies.
The Higher Education Marketing Graduate Certificate, offered by the WVU Reed College of Media, will give you the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy. Marketing that targets prospective students in higher education changes rapidly, and this has become an intensely competitive industry during the past few years. Our certificate program focuses on various aspects of marketing for higher education, including content marketing, social media marketing, multicultural marketing, and diversity and inclusion in IMC.
The Integrated Marketing Communications (IMC) graduate certificate, offered by the WVU Reed College of Media, features a cutting-edge curriculum that will help professionals in this rapidly changing field learn new skills and polish old ones. The program provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. The versatility of this certificate opens doors to many career opportunities and the demand for professionals is ever-increasing from a wide variety of employers in a range of industries.
The Graduate Certificate in Program Evaluation, offered by the College of Education and Human Services, will help you become a professional program evaluator. You will gain real-world experience in performing evaluation studies under the direction of seasoned professionals, including how to improve the quality of programs of all types and sizes. The field of Evaluation has grown dramatically in the United States and around the globe. Career opportunities include state and federal agencies, non-profits, educational institutions, health care, or independent consulting. Those who complete this certificate have priority admission into WVU’s Evaluation and Research Master’s Degree Program.
The Public Relations Leadership Graduate Certificate, offered by the Reed College of Media, gives you the unique skills you need to enter the world of executive communication and leadership. Learn how to analyze an organization, develop favorable messages for internal and external audiences, and provide messaging via digital, social and traditional media. You will develop comprehensive public relations plans for organizations, utilizing market research and data analysis. The curriculum also covers effective crisis communication and how to incorporate crisis planning into an IMC campaign strategy. This program will prepare you for a career at the highest level of an organization, working with other members of executive teams.
The Software Engineering Graduate Certificate, offered by the Benjamin M. Statler College of Engineering and Mineral Resources, is for individuals who are currently working in information technology or the computer industry and who want to enhance their career opportunities. Software engineering skills are critical to implement new technology, and this is one of the fastest-growing professions throughout industry and government. Professionals in this field are in high demand and fill crucial roles in healthcare, manufacturing, energy, aeronautics, technology, and finance. The certificate may be completed as part of a graduate degree program, or as a separate credential.