Sport Management M.S.

May 13, 2019
Next Start Date
Per Credit Hour


The Sport Management degree, from the College of Physical Activity and Sport Sciences, prepares students to become marketable professionals in the dynamic sport industry. All students complete a required eight-course sequence that incorporates foundational content in organizational leadership and management, facilities, marketing, finance, fundraising and development, legal issues, governance, and sociocultural and ethical dimensions of sport. Students also select a two-course area of emphasis allowing for further specialization: 1) Comprehensive Sport Industry Management and 2) Interscholastic Sport Administration, both fully online. Students graduate with a Master of Science in Sport Management.


The Comprehensive Sport Industry Management option, which is fully online, is designed for working professionals or those seeking initial access to the field and is restricted to a summer-only start term in 2019. Students will be able to start during any term, effective in the spring of 2020. Graduates work across all sectors of the sport industry, including youth sport, collegiate and professional athletics, in entry-level or advanced positions.


The Interscholastic Athletic Administration option allows students to start during any term and can be completed fully online. This area of emphasis is designed for individuals who are currently working or considering careers as athletic directors or faculty managers in interscholastic settings. Students learn the roles, responsibilities, challenges and opportunities associated with a career in sport management. The knowledge, skills, and abilities gained are highly transferable to a broader range of career paths as well. This specialization provides students with the educational experiences needed to qualify them to sit for the certification exam (CAA) administered by the National Interscholastic Athletic Administration Association (NIAAA).


All programs are focused on the application of content in applied work settings (no thesis required).


West Virginia University is accredited by the Higher Learning Commission.


Applicant should:

  • Be a working professional in the sport industry or a professional desiring a career in the sport industry
  • Have an undergraduate degree from an accredited institution
  • Have a minimum undergraduate GPA of 2.75 (4-point scale)

Application Requirements

  • Apply with the online Graduate Application
  • Pay graduate application fee
  • Current resume highlighting professional background and qualifications
  • Professional goal statement: 1-2 written pages on professional goals and reasons for seeking admission
  • No GRE scores required
  • TOEFL for non-native English speakers (minimum score of 550 or 2/3 computer score)
  • Request official transcripts from all institutions attended (other than WVU) and send to:
    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510


    electronically sent to


Residents Non-Residents
Tuition and Fees

for academic year 2018-2019


Per Credit Hour


Per Credit Hour

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.


*Student must pay for all credits taken



The curriculum is designed for busy professionals who are balancing the demands of their family, work, and continuing education. Courses are generally eight weeks in length, enabling learners to focus their attention on a single course at a time. As its signature feature, this program of study provides students with the educational experiences necessary to qualify them to sit for the certification exam (CAA) administered by the National Interscholastic Athletic Administration Association (NIAAA). In addition to that specialized course work, students engage in a number of other content areas common to work in all sport management settings.


The program is 30 credit hours and students can complete the program in five semesters.



View Curriculum



Spring 2019

SM 527 Legal Issue in Sport Administration (3)
SM 540 International Sport Governance (3)

Summer 2019

SM 570 Sport Finance (3)
SM 580 Sociocultural & Ethical Dimensions of Sports (3)

Fall 2019

SM 535 Sport Management Processes (3)
SM 586 Facility Planning & Management (3)

Spring 2020

SM 571 Interscholastic Sport Org & Admin (3)
SM 578 Leadership in Interscholastic Athletic Admin (3)

Summer 2020

SM 546 Sport Marketing (3)
SM 575 Fundraising & Development (3)

August 2020


Make plans for your summer graduation!

Information Sessions

Career Information

Students who graduate from WVU Online with the Sport Management M.S. degree may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.


Fitness Trainer and Aerobics Instructor

Projected Growth: 10-14% *Bright Outlook

Athletic Trainer

Projected Growth: 15% or higher *Bright Outlook

Athlete and Sports Competitor

Projected Growth: 5-9%

Education Administrator/Director

Projected Growth: 10-14% *Bright Outlook

Recreation and Fitness Studies Teacher

Projected Growth: 10-14% *Bright Outlook

Secondary School Teacher

Projected Growth: 5-9%
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).