Integrated Marketing Communications M.S.

May 13, 2019
Next Start Date
Per Credit Hour


The Master of Science in Integrated Marketing Communications program offered by the WVU Reed College of Media is exclusively online. This enables a student to earn a master’s degree in this fast-growing field from anywhere in the world. In the program, communications professionals learn to align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Students earn a practical, customizable graduate education that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum and teaches students the importance of applying the best strategies and tactics in reaching key audiences. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges faced in their professional careers. The program is taught by a diverse faculty–from marketing directors to academics to entrepreneurs–who are recognized leaders in their fields.


West Virginia University is accredited by the Higher Learning Commission.


Admission to the Integrated Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), writing ability and intent (personal statement) and references (letters of recommendation).


Application Requirements

Applicant must:

  • Apply with the online Graduate Application
  • Pay graduate application fee
  • Submit personal statement in 300-500 words about your interest in the IMC certificate and how it will meet your career objectives
  • Submit resume that illustrates relevant and professional experience
  • Letters of Recommendation (optional)
  • GRE or GMAT scores (optional)
  • TOEFL or IELTS Scores for International Students
  • Request official transcripts from all institutions attended (other than WVU) and send to:
    WVU Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510


    electronically sent to

NOTE: For the most up-to-date admissions requirements, please visit

Application Deadlines

Early Fall Deadline
August 1, 2018


Late Fall Deadline
September 15, 2018


Early Spring Deadline
December 1, 2018


Late Spring Deadline
February 1, 2019


Summer Deadline
May 1, 2019


Residents Non-Residents
Tuition and Fees

for academic year 2018-2019


Per Credit Hour


Per Credit Hour

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.


*Student must pay for all credits taken



The IMC program is unique because of accelerated eight-week classes. The academic year consists of five terms: Early Fall (August to October), Late Fall (October to December), Early Spring (January to March), Late Spring (March to May) and Summer (May to July). The program is 33 credit hours.


View Curriculum



The curriculum consists of the following courses:


Required Prerequisite

IMC 610 Intro to IMC

This course is taken by itself in the first term and is only offered early fall, early spring and summer.


Core Courses (offered every term)

IMC 611 Marketing Research & Analysis
IMC 612 Audience Insight
IMC 613 Brand Equity Management
IMC 619 Emerging Media & the Market

Specialty Courses (offered every term)

IMC 615 Creative Strategy & Execution
IMC 616 Direct Marketing
IMC 618 PR Concepts & Strategy

Electives (offered based on student demand and faculty availability)

IMC 614 Media Analysis
IMC 617 Consumer Sales Promotion
IMC 620 Research Methods
IMC 621 Current Topics in IMC
IMC 622 Multicultural Marketing
IMC 623 Global Brand Communication
IMC 624 Cause Marketing
IMC 625 Advanced Creative Concepts
IMC 626 B2B Direct Marketing
IMC 627 Healthcare Marketing
IMC 628 Applied Public Relations
IMC 629 Mobile Marketing
IMC 630 Sports Marketing
IMC 631 Crisis Communication
IMC 632 Political Marketing
IMC 633 Entrepreneurship in IMC
IMC 634 Digital Storytelling
IMC 635 Visual Information Design
IMC 637 Internal Brand Communication
IMC 638 Public Affairs
IMC 639 Content Marketing
IMC 641 Social Media & Marketing
IMC 642 Web Metrics & SEO
IMC 643 Digital Video Production
IMC 693 Augmented Reality & Virtual Reality In IMC

Program Capstone Course

IMC 636 Campaigns

The capstone is taken by itself the last term and is only offered in late fall, late spring, and summer.


View complete course descriptions.

Career Information

Students who graduate from WVU Online with the Integrated Marketing Communications M.S. degree may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.


Marketing Strategist

Projected Growth: 15% or higher *Bright Outlook

Marketing Manager

Projected Growth: 10-14% *Bright Outlook

Market Research Analyst

Projected Growth: 15% or higher *Bright Outlook

Public Relations Specialist

Projected Growth: 5-9%

Business Professor

Projected Growth: 15% or higher *Bright Outlook


Projected Growth: 5-9%

Public Relations and Fundraising Manager

Projected Growth: 10-14% *Bright Outlook

Education Administrator - Postsecondary

Projected Growth: 10-14% *Bright Outlook
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).