Esports Business and Entertainment, B.A.

College of Applied Human Sciences

Be on the Cutting Edge of the Entertainment Industry

From creating content and producing broadcasts to managing live events, developing brands, and supporting competitive gaming communities, the online Esports Business and Entertainment, B.A. will prepare you for a career in one of the fastest-growing sectors of digital entertainment.

You will learn through direct engagement with the WVU esports ecosystem, combining academic coursework, varsity esports, student organizations, community outreach, and experiential learning opportunities tied to real-world projects and audiences.

• High Quality, Human-Centered Online Learning: Courses are designed using collaborative instructional teams that emphasize humanized learning and project-based engagement. You will benefit from structured, high-quality online experiences built around real-world applications rather than passive content delivery.
• Integrated Professional and Career Development: The major includes a required professional and career development sequence that helps build career readiness. You will graduate with transferable skills applicable across esports, digital media, entertainment, marketing, and related industries.
• Personalized and Flexible Degree Pathway: A required minor allows you to customize your degree based on your interests and career goals without extending your time to graduation. This flexibility supports interdisciplinary learning, helping you connect esports with areas such as business, communications, digital media, marketing, sport, or emerging technology fields.
• Ecosystem-Based, Industry-Aligned Curriculum: The curriculum reflects the entire modern esports landscape, including business, entertainment, media, governance, event operations, digital content creation, and workforce development. You will also benefit from direct connections to WVU’s broader esports ecosystem, including varsity teams, student organizations, livestream productions, and community engagement.
• Experiential Learning Opportunities: Bridge the gap between coursework and professional practice through project-based assignments, internships, virtual networking events, and direct engagement with industry professionals working across entertainment, media and digital.

This program's coursework combines esports with core concepts from business, marketing, communications, entertainment, and digital media while helping you develop professional skills in leadership, branding, audience engagement, and project management.

Through applied, project-based learning connected to the University's broader esport ecosystem, you will explore areas such as esports business, livestream and broadcast production, event and tournament operations, social media strategy, digital content creation, and community engagement through applied, project-based learning connected to WVU’s broader esports ecosystem. 

You will gain hands-on experience through opportunities tied to varsity esports, livestream productions, tournaments, student organizations, content creation, social media engagement and community outreach. Internship and capstone experiences will help you build professional networks, real-world experience, and a polished resume before graduation.

Learning Outcomes

• Content Knowledge: Integrate knowledge, skills, and dispositions and apply them to professional issues in esports business and entertainment.
• Reflection and Professional Readiness: Reflect on your professional readiness and think critically about the continued refinement of the disciplinary knowledge, skills, and dispositions learned across the esports business and entertainment curriculum.
• Professionalism and Ethics: Model professional and ethical behaviors that are consistent with the industry standards and the related.

• Review the requirements for the program and learn what materials are needed to apply.
• Create an account, start your application and follow the instructions.
• Pay the application fee.
• Submit your application.

The online Esports Business and Entertainment, B.A. program prepares you for a wide range of career opportunities across the rapidly growing esports, digital media, and entertainment industries. Through coursework focused on esports business, marketing, event operations, content creation, livestream production, and community engagement, you’ll develop skills that apply across both emerging and established industries. 

The program’s flexible structure, including the ability to pair the major with a minor aligned to your interests, allows you to tailor your educational experience toward career paths such as esports operations, tournament and event management, social media and digital marketing, broadcast production, brand partnerships, community management, and entertainment business development. With hands-on learning experiences and industry-focused professional development, you’ll graduate prepared to lead, create, and innovate in the fast-moving world of esports and digital entertainment.