Jasmine Van Schaick
Jasmine's Role at WVU Online
- Leads comprehensive marketing communications strategy for WVU Online and online programs to drive awareness and recruitment of prospective students.
- Partners with academic units on program-specific marketing strategy for new launches and special enrollment initiatives to ensure visibility, consistency, and impact.
- Represents WVU Online in campus-wide marketing efforts, ensuring alignment with the University brand and visibility in the higher education marketplace.
Jasmine's Team
About Jasmine
Jasmine began her marketing and communications career in the consumer goods sector, where she spent over a decade supporting global and domestic brands while working both in-house and agency-side. As the world moved toward digital marketing and e-commerce, her skill set evolved to include expertise in online advertising, social media strategy, and data analytics. Jasmine transitioned into higher education marketing in 2018, spending almost six years at the University of Virginia in marketing and communications and enrollment marketing roles before joining West Virginia University in September 2024.
Jasmine holds an MSc in Marketing from the University of Leicester and a BA (Hons) in Media and Communication from Edge Hill University, both in the UK.