Jasmine Van Schaick

Jasmine promotes West Virginia University's online programs both internally and externally. She oversees digital advertising, program page content, blogs, news, social media channels, branding, email communications, and more for WVU Online. 

Jasmine began her marketing and communications career in the consumer goods sector, where she spent over a decade supporting global and domestic brands while working both in-house and agency-side. As the world moved toward digital marketing and e-commerce, her skill set evolved to include expertise in online advertising, social media strategy, and data analytics. Jasmine transitioned into higher education marketing in 2018, spending almost six years at the University of Virginia in marketing and communications and enrollment marketing roles before joining West Virginia University in September 2024.

As a first-generation college student and a lifelong learner, Jasmine is passionate about online education, as she is a strong believer in learning without barriers. She values the opportunity to help people learn from anywhere, regardless of their life circumstances.

Jasmine holds an MSc in Marketing from the University of Leicester and a BA (Hons) in Media & Communication from Edge Hill University, both in the UK.