Elizabeth Smith
Marketing Analyst
Marketing Management and Launch Facilitation
Elizabeth's Role at WVU Online
- Conducts market research, competitive analysis, and data-driven assessments to inform marketing strategies and program positioning.
- Tracks campaign performance, optimizes digital initiatives, and collaborates with internal teams to enhance engagement, conversion, and ROI.
About Elizabeth
In December 2023, Elizabeth graduated from West Virginia University with a bachelor’s degree in music business and industry and graduated with her master's degree in integrated marketing communications in May 2025. Before joining the WVU Online team, Elizabeth worked with WVU Medicine and various West Virginia University on-campus student organizations.