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Elizabeth Smith

Marketing Analyst
Marketing Management and Launch Facilitation

Elizabeth's Role at WVU Online

  • Conducts market research, competitive analysis, and data-driven assessments to inform marketing strategies and program positioning.
  • Tracks campaign performance, optimizes digital initiatives, and collaborates with internal teams to enhance engagement, conversion, and ROI.

About Elizabeth

In December 2023, Elizabeth graduated from West Virginia University with a bachelor’s degree in music business and industry and graduated with her master's degree in integrated marketing communications in May 2025. Before joining the WVU Online team, Elizabeth worked with WVU Medicine and various West Virginia University on-campus student organizations.

Get in Touch

The WVU Online team is here for you during your online learning journey. We can help you navigate the curriculum of your program of interest, understand the application process, and keep you posted on upcoming events and deadlines.

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