Jan. 13, 2025
Next Start Date
10
Courses Required
$702
Cost Per Credit Hour
30
Total Credit Hours
Online Asynchronous
Learning Format
Are you seeking employment and career advancement in the exciting, global industry of sport? Did you know that the global sports industry is expected to grow from $354.96 billion in 2021 to $501.43 billion in 2022, and reach $707.84 billion in 2026?
Our program has been consistently ranked nationally as one of the top online master's degrees in Sport Management: Best Master’s in Sports Management Online Programs, 55 Best Online Masters in Sports Administration, Most Affordable Online Master’s in Sports Management, and Universities with an Outstanding Sports Management and Athletic Administration Faculty .
The Executive Sport Management M.S. program focuses on the most contemporary issues in sports management. Topics covered include profitability, diversity, legal issues, facilities, ethics, and changing markets in sports. As a student, you will explore the latest research, industry trends, and recommendations for best practices, while also acquiring applied skills. Online courses are taught by faculty who are nationally and internationally recognized leaders in their fields.
The fully online 30-credit program is for professionals who are already working in the sports industry, or those seeking a career change. Courses are generally eight weeks in length, enabling you to focus on one content area at a time.
The Executive Sport Management degree from the College of Applied Human Sciences prepares students to become marketable professionals in the dynamic sport industry. All students complete a required eight-course sequence that incorporates foundational content in organizational leadership and management, facilities, marketing, finance, fundraising and development, legal issues, governance, and sociocultural and ethical dimensions of sport. Students also select a two-course area of emphasis allowing for further specialization:
Students in both areas of emphasis graduate with the same degree, a Master’s of Science in Executive Sport Management.
West Virginia University School of Sport Sciences recognized by Newsweek magazine.
Information Sessions
Thank you for your interest in the Executive Sport Management M.S. program at West Virginia University! Register for an upcoming Virtual Information Session to learn more.
As a graduate of the WVU with a degree in business administration, Kelly understands your needs and is here to support and simplify the enrollment process for you. You can have open and honest discussions with her about how your passion in life can become your career. Contact Kelly today!
A baccalaureate degree with a cumulative GPA of at least 2.75 on a 4.0 scale. Students may be admitted provisionally with a GPA of 2.75 or lower; however, provisional students must earn a 3.0 in the first 9 hours of coursework to continue in the program.
Admission preference is given to individuals with experience in the sport industry. It is recommended that students have regular access to sport management settings, given the applied nature of many course assignments.
Applications are accepted on a rolling basis until August 1 for a fall term start, December 15 for a spring term start, and May 1 for a summer term start.
"If you are looking at a sport management program, WVU offers one of the best you can find online."
Dave Benedict chose WVU Online because it had the best Sport Management master’s program that would fit his busy schedule.
"Because of WVU’s Master of Science in Executive Sport Management program, I was able to graduate with all the administrative certifications that school systems are now looking for when hiring athletic directors," he says.
"I was already in the role of an assistant athletic director when I started the Executive Sport Management program. The classes and material I learned helped to re-enforce what I already knew and was doing."
Dave knew that he didn't want to find himself sitting in a classroom at night and on weekends, so being able to do everything online was great.
"Completing the whole master’s program in 21 months sounds like a long time, but it goes by so quickly that before you know it, you're finished," he says.
"I wish I could have gotten my B.S. degree online!"
"Have fun, enjoy the ride! Sport is competitive and fun… managing it takes a certain skill set, but if you love sports you are on the right path."
As for what those skills are, Jennifer mentions the need for personal drive – a motivation to get what you want from the field.
"Choose something you love so that learning and growing in the field is the easy part. In sport, it is all about making the plays and connecting the dots’, managing sport is not much different."
Jennifer has always been an athlete and interested in sports; however, she never really knew her calling until she went through some personal adversity and the need to "find" herself.
"I wish I had known my path at a younger age but for those entering the field, the opportunities are endless."
As a single mother it was important for Jennifer to be able to complete class work during her downtime. The structured course schedule of online learning allowed her to complete her degree while still managing a busy lifestyle.
"I’ve made great connections. My professors were great and even though everything was online, and I’ve made some forever connections within my field."
In terms of the future and where she sees the field going, Jennifer had this to say.
"Where I am, at youth sports, it’s still a growing market plus we have minor league sports that are at the top of their game. I only see the field opening and having more opportunities in the future."
As Jennifer looks forward to graduation, and the opportunity to celebrate her personal accomplishment with her family, she reflects on when she started this journey.
"That version of me is no longer; but looking back, I’d tell myself not to be afraid to do something good for yourself. Making the decision to better myself was the best decision I’ve made as an adult."
According to MaKynna, entering the sports industry demands a blend of essential qualities that include:
As a full-time teacher working 40-hour weeks, MaKynna needed the flexibility of online education. Online learning allowed her to integrate her studies seamlessly into an already busy schedule, advancing both her teaching career and her aspirations in the sports sector. Her passion for the sports industry motivated her to leverage her teaching experience with opportunities within sports management or similar fields.
"Ever since I was a kid, I've knew I wanted to be a teacher, and sports have always been a big part of my life. That's why I became a PE/Health teacher – I wanted to pass on my love for sports to my students. Every day in class, I teach them about staying fit and healthy, and I try to show them how much fun sports can be. Being a PE/Health teacher is more than just a job to me – it's a chance to share my passion and make a positive impact on young lives. I want my students to leave my class feeling excited about being active and understanding the importance of taking care of their bodies."
As for her advice to new students, MaKynna had the following tips to shar:
"I promise all my students that I will see them successfully through my courses, provided they are determined to put in the work and effort."
"Possessing the "heart of a teacher" requires my students to understand the needs of those they teach in the K-12 setting and to find ways to inspire and reach those they serve in the school setting."
James Wyant decided to pursue a career in teaching because he finds it a very enriching experience to help individuals acquire the skills and knowledge they need to be successful.
"I value the teacher’s role as positive change agents in schools and communities," he says. "Now, as a faculty member, my primary responsibility is to help prepare the next generation of educators."
"In addition, the opportunity to teach and research issues related to teaching allows me to contribute positively to the betterment of the field."
As a faculty member, he says, one of his fundamental responsibilities is to train future teachers.
"I take this responsibility seriously because teachers are critical to society. Therefore, in my classes, I always tout the importance of possessing ‘the heart of a teacher.’"
"In working with future teachers, I help them see the value of being supportive, empathetic, and patient with K-12 students. To this end, possessing a heart of a teacher requires my students to understand the needs of those they teach in the K-12 setting and to find ways to inspire and reach those they serve in the school setting."
Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827. Please contact the WVU Financial Aid Office at (304) 293-5242 or financialaid.wvu.edu for additional information.
The tuition rate per credit hour listed above is for the 2024-2025 academic year. Tuition and fees increase beginning in the fall term of each academic year.
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
The Executive Sport Management degree from the College of Applied Human Sciences prepares students to become marketable professionals in the dynamic sport industry.
Students who graduate from WVU Online with a Executive Sport Management M.S. degree will prepare themselves for the following careers. These are only a few examples of some of the many opportunities you will open with this degree.
Coaches and Scouts
Projected Growth: 11% or higher *Bright Outlook
General and Operations Manager
Projected Growth: 7-10% *Bright Outlook
Compliance Manager
Projected Growth: 4-6%
Marketing Manager
Projected Growth: 7-10% *Bright Outlook
Information about careers on this list comes from the Occupational information network (O*NET) of the U.S. Department of Labor/Employment and TrainingAdministration (USDOL/ETA).
Course | Title | Credit Hours |
---|---|---|
SM 527 | Legal Issues in Sport Administration | 3 |
SM 535 | Sport Management Process | 3 |
SM 540 | International Sports Governance | 3 |
SM 546 | Sport Marketing | 3 |
SM 570 | Sport Finance | 3 |
SM 575 | Fund-Raising and Development | 3 |
SM 580 | Sociocultural and Ethical Dimensions of Sport | 3 |
SM 586 | Facility Planning and Management | 3 |
Area of Emphasis | 6 | |
Comprehensive Sport Industry Management | ||
Interscholastic Athletic Administrator |
Total Hours: 30
Since we require 30 credits to complete the program, it will take as little as 5 semesters to complete. Since it's online, students can take their time with each course based on their availability.
A Master’s Degree in Executive Sports Management is an ideal degree for individuals seeking to pursue careers that deal with the business aspects of sports and physical activity. These degree programs provide in-depth instruction of theory and current practices, and many include practical experiences to enable students to gain real-world skills to increase success. Graduates are equipped with a functional knowledge of various business features of the sports field, including economics, marketing, law, finance, and facilities management.
While an MBA often covers a wider range of topics that might be pertinent to business and management in a sports setting, Master’s in Executive Sports Management often cover a number of disciplines that all relate to sports roles in some way. These disciplines include behavioral topics like sociology and human performance, as well as leadership, kinesiology, and sports specific business courses. Both of these programs should prepare graduates to manage people, infrastructure, events, business strategy, sales, budgets, marketing, communication, sponsorship, community outreach, and much more.
There are so many career paths a student could take with a Executive Sport Management Master’s Degree; some of the following are:
Curious about which careers would yield the highest salary? Here are the following highest-paid jobs in the Sport Management Field:
We allow students to substitute 3 credits of internship placement for another course in the program based on their academic and career goals. A graduate level internship can be extremely beneficial for early career professionals or more experienced professionals looking to transition industries. Additional information about our internship program is available. An increasing percentage of students are taking advantage of this option.