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Public Relations Leadership Graduate Certificate

To be Announced

Next Start Date

4

Courses Required

$820

Cost Per Credit Hour

12

Total Credit Hours

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Public Relations Leadership Graduate Certificate

Work at the Highest Level of an Organization

The Public Relations Leadership Graduate Certificate, offered by the Reed College of Media, gives you the unique skills you need to enter the world of executive communication and leadership. Learn how to analyze an organization, develop favorable messages for internal and external audiences, and provide messaging via digital, social and traditional media. You will develop comprehensive public relations plans for organizations, utilizing market research and data analysis. The curriculum also covers effective crisis communication and how to incorporate crisis planning into an IMC campaign strategy. This program will prepare you for a career at the highest level of an organization, working with other members of executive teams.

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Learning Formats

Online Asynchronous


Start Date

To be Announced

Program Details

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The Public Relations Leadership Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to manage internal and external brand communications, react to crises and hone the PR skills they need to lead in a media-hungry world that is driven by powerful messaging. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.

Program Website


Admission Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  • Apply with the online Graduate Application
  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Public Relations Leadership (CG53). The primary delivery method is online.
  • Pay the $60 non-refundable graduate application fee (may be waived by attending an information session).
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU) and
    1. Mail to:
      WVU Office of Graduate Admissions
      One Waterfront Place
      PO Box 6510
      Morgantown, WV 26506-6510
    2. or Email to: GraduateAdmissions@mail.wvu.edu

NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Estimated Tuition and Fees

Public Relations Leadership Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.


Total Degree Cost

$9,840 – Residents and Non-Residents

Financial Aid

This graduate certificate is not eligible for financial aid.


Career Paths

Students who graduate from WVU Online with the Public Relations Leadership Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Marketing Research Analyst and Marketing Specialist
Projected Growth: 11% or higher *Bright Outlook

Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%

Marketing Manager
Projected Growth: 7-10% *Bright Outlook


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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