Jan. 8, 2024
Next Start Date
Cost Per Credit Hour
Total Credit Hours
The Higher Education Marketing Graduate Certificate, offered by the WVU Reed College of Media, will give you the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy. Marketing that targets prospective students in higher education changes rapidly, and this has become an intensely competitive industry during the past few years. Our certificate program focuses on various aspects of marketing for higher education, including content marketing, social media marketing, multicultural marketing, and diversity and inclusion in IMC.
The Higher Education Marketing Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to dive deeply into the nuances of student recruitment and institutional branding without losing sight of the foundation of a greater integrated marketing communications strategy. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.
Attend a Virtual Information Session
Thank you for your interest in the Higher Education Marketing Graduate Certificate program at West Virginia University! Attend a Virtual Information Session and learn more about Higher Education Marketing Graduate Certificate program.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at firstname.lastname@example.org or (304) 293-6278.
Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.
Higher Education Marketing Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
The Higher Education Marketing is offered exclusively online with no on-campus classroom attendance required.
The Higher Education Marketing certificate in is intended to prepare students for careers focusing on implementing a comprehensive integrated marketing communications strategy for institutions of higher learning. Students will be exposed to course work focused on marketing to higher education audiences, ensuring multicultural/inclusive ethical considerations are intrinsically tied to campaign planning, development of content to engage with prospective student audiences, and reach them via social media channels.
The program is taught by a diverse faculty who are recognized leaders in their fields.
Minimum cumulative GPA of 2.75 required.
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.
|IMC 639||Content Marketing||3|
|IMC 641||Social Media and Marketing||3|
|IMC 645||Diversity & Inclusion in IMC||3|
|IMC 647||Higher Education Marketing||3|
Total Hours: 12
The four-course Higher Education Marketing graduate certificate prepares you for a career utilizing integrated marketing communications strategies for student recruitment and institutional branding initiatives. This specialization give you the skills and knowledge needed to develop strong integrated marketing communications campaigns that are rooted in data and analysis.
According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.
Ideal students are those interested in:
Students who graduate from WVU Online with the Higher Education Marketing Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Overall, higher education marketing is essential for institutions to achieve their enrollment, revenue, and growth goals while building a strong brand and fostering positive relationships with various stakeholders.