May 15, 2023
Next Start Date
4
Courses Required
$820
Cost Per Credit Hour
12
Total Credit Hours
Program Details
The Higher Education Marketing Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to dive deeply into the nuances of student recruitment and institutional branding without losing sight of the foundation of a greater integrated marketing communications strategy. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.
Admission Requirements
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
Admissions
- Apply with the online Graduate Application
- Designate your Admission Type as Graduate Certificate. Under Intended Program, select Higher Education Marketing (CG52). The primary delivery method is ONLINE.
- Pay the $60 non-refundable graduate application fee (may be waived by attending an information session).
- Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
- Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
- Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
- GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
- TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
- Request official transcripts from all institutions attended (other than WVU)
and
- Mail to:
WVU Office of Graduate Admissions
One Waterfront Place
PO Box 6510
Morgantown, WV 26506-6510 - or Email to: GraduateAdmissions@mail.wvu.edu
- Mail to:
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or 304-293-6278.