May 15, 2023
Next Start Date
4
Courses Required
$820
Cost Per Credit Hour
12
Total Credit Hours
Next Start Date
Courses Required
Cost Per Credit Hour
Total Credit Hours
The Higher Education Marketing Graduate Certificate, offered by the WVU Reed College of Media, will give you the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy. Marketing that targets prospective students in higher education changes rapidly, and this has become an intensely competitive industry during the past few years. Our certificate program focuses on various aspects of marketing for higher education, including content marketing, social media marketing, multicultural marketing, and diversity and inclusion in IMC.
Online Asynchronous
May 15, 2023
August 16, 2023
January 8, 2024
Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session. Plus, you'll receive an app fee waiver for attending!
Curriculum developed and taught by faculty from
Degree Awarded: Higher Education Marketing Graduate Certificate
The Higher Education Marketing Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to dive deeply into the nuances of student recruitment and institutional branding without losing sight of the foundation of a greater integrated marketing communications strategy. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or 304-293-6278.
Higher Education Marketing Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.
$9,840 – Residents and Non-Residents
Your personal admissions and enrollment coach
Email:
Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session:
Schedule a virtual session with me.
“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”
Complete the form, and we'll send you program information. If you want, give us your phone number, and we'll call and answer any questions you have. We don't share, or sell, your information with anyone.
This graduate certificate is not eligible for financial aid.
Students who graduate from WVU Online with the Higher Education Marketing Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).