Jan. 8, 2024
Next Start Date
Cost Per Credit Hour
Total Credit Hours
The Digital and Social Media Graduate Certificate, offered by the Reed College of Media, is ideal for you if you desire to enter the world of digital and social media marketing. Currently, there is a high demand for qualified professionals in this field. Areas of emphasis include digital storytelling, social media and marketing, web metrics, and digital video production. You will learn to develop integrated marketing strategies and to implement digital and social media marketing tactics, as well as social media metrics and tracking, web analytics, and SEO in campaign assessment. The versatility of this certificate program opens doors to many career opportunities.
The Digital and Social Media Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that increasingly relies on the power of digital and social media. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master's degree in Integrated Marketing Communication.
Attend a Virtual Information Session
Thank you for your interest in the Digital and Social Media Graduate Certificate program at West Virginia University! Attend a Virtual Information Session and learn more about Digital and Social Media Graduate Certificate program.
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at email@example.com or (304) 293-6278.
Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.
Digital and Social Media Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
The Digital and Social Media Certificate is offered exclusively online with no on-campus classroom attendance required.
The Digital and Social Media certificate intends to prepare students for careers utilizing digital and social media as part of a greater integrated marketing communications strategy. Students will be exposed to course work focused in social media, web metrics and search engine optimization, digital storytelling and video production.
The program is taught by a diverse faculty who are recognized leaders in their fields.
Minimum cumulative GPA of 2.75 required.
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.
|IMC 634||Digital Storytelling||3|
|IMC 641||Social Media and Marketing||3|
|IMC 642||Web Metrics and Search Engine Optimization||3|
|IMC 643||Digital Video Production||3|
Total Hours: 12
Overall, the future of digital and social media holds immense opportunities for brands to connect with their audiences in more meaningful and innovative ways. Staying agile, embracing emerging technologies, and understanding evolving consumer preferences will be key to success in this ever-evolving landscape.
According to the Bureau of Labor Statistics, employment in media and communication occupations is projected to grow 6 percent from 2021 to 2031, about as fast as the average for all occupations.
The four-course graduate certificate in digital and social media prepares you for careers that use digital and social media as part of a greater integrated marketing communications strategy. From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, learn the skills needed to thrive as a digital and social media specialist.
Students who graduate from WVU Online with the Digital and Social Media Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
If you're interested in the following, this certificate could be a fit for you!
A digital and social media person brings valuable expertise, strategic thinking, and execution capabilities to help businesses thrive in the digital age. They can maximize the brand's online potential, drive engagement, and contribute to overall business growth.