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Digital and Social Media Graduate Certificate

May 15, 2023

Next Start Date

4

Courses Required

$820

Cost Per Credit Hour

12

Total Credit Hours

Become a Digital Storyteller

The Digital and Social Media Graduate Certificate, offered by the Reed College of Media, is ideal for you if you desire to enter the world of digital and social media marketing. Currently, there is a high demand for qualified professionals in this field. Areas of emphasis include digital storytelling, social media and marketing, web metrics, and digital video production. You will learn to develop integrated marketing strategies and to implement digital and social media marketing tactics, as well as social media metrics and tracking, web analytics, and SEO in campaign assessment. The versatility of this certificate program opens doors to many career opportunities.

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Learning Formats

Online Asynchronous


Start Date

May 15, 2023
August 16, 2023
January 8, 2024


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Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session. Plus, you'll receive an app fee waiver for attending!

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Digital and Social Media Graduate Certificate

Program Details

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The Digital and Social Media Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that increasingly relies on the power of digital and social media. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.

Program Website


Admission Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  • Apply with the online Graduate Application
  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Digital and Social Media (CG50). The primary delivery method is ONLINE.
  • Pay the $60 non-refundable graduate application fee (may be waived by attending an information session).
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU) and
    1. Mail to:
      WVU Office of Graduate Admissions
      One Waterfront Place
      PO Box 6510
      Morgantown, WV 26506-6510
    2. or Email to: GraduateAdmissions@mail.wvu.edu

NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Estimated Tuition and Fees

Digital and Social Media Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.


Total Degree Cost

$9,840 – Residents and Non-Residents

Meet Breanne Ford

Your personal admissions and enrollment coach

Email: Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session: Schedule a virtual session with me.

Breanne Ford standing in front of a screen at the Reed Media Center.

“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”

Learn More About Breanne

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Financial Aid

This graduate certificate is not eligible for financial aid.


Career Paths

Students who graduate from WVU Online with the Digital and Social Media Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Marketing Research Analyst and Marketing Specialist
Projected Growth: 11% or higher *Bright Outlook

Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%

Marketing Manager
Projected Growth: 7-10% *Bright Outlook


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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Morgantown, WV 26506-6800


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Email: WVUOnlineInquiry@mail.wvu.edu

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