May 15, 2023
Next Start Date
4
Courses Required
$820
Cost Per Credit Hour
12
Total Credit Hours
Next Start Date
Courses Required
Cost Per Credit Hour
Total Credit Hours
The Creative Strategy Graduate Certificate, offered by the Reed College of Media, will give you the versatility you need to succeed in the marketing world, particularly in the area of creative services. You will explore how content is evolving, how to design marketing and communications strategy, as well as how to select print, digital and social media vehicles for content delivery. The courses provide you with a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques. If you enjoy working creatively to express complex visual ideas and concepts, this certificate can lead to many different careers in this fast-moving industry.
Online Asynchronous
May 15, 2023
August 16, 2023
January 8, 2024
Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session. Plus, you'll receive an app fee waiver for attending!
Curriculum developed and taught by faculty from
Degree Awarded: Creative Strategy Graduate Certificate
The Creative Strategy Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that requires powerful collaboration between creatives and strategists in order for campaigns to succeed. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty — from marketing directors to academics to entrepreneurs — who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master's degree in Integrated Marketing Communication.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.
Creative Strategy Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.
$9,840 – Residents and Non-Residents
Your personal admissions and enrollment coach
Email:
Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session:
Schedule a virtual session with me.
“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”
Complete the form, and we'll send you program information. If you want, give us your phone number, and we'll call and answer any questions you have. We don't share, or sell, your information with anyone.
This graduate certificate is not eligible for financial aid.
Students who graduate from WVU Online with the Creative Strategy Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).