Jan. 8, 2024
Next Start Date
Cost Per Credit Hour
Total Credit Hours
The Creative Strategy Graduate Certificate, offered by the Reed College of Media, will give you the versatility you need to succeed in the marketing world, particularly in the area of creative services. You will explore how content is evolving, how to design marketing and communications strategy, as well as how to select print, digital and social media vehicles for content delivery. The courses provide you with a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques. If you enjoy working creatively to express complex visual ideas and concepts, this certificate can lead to many different careers in this fast-moving industry.
The Creative Strategy Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that requires powerful collaboration between creatives and strategists in order for campaigns to succeed. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty — from marketing directors to academics to entrepreneurs — who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master's degree in Integrated Marketing Communication.
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Thank you for your interest in the Creative Strategy Graduate Certificate program at West Virginia University! Attend a Virtual Information Session and learn more about Creative Strategy Graduate Certificate program.
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at firstname.lastname@example.org or (304) 293-6278.
Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.
Creative Strategy Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
The Creative Strategy Certificate is offered exclusively online with no on-campus classroom attendance required.
The Creative Strategy certificate champions creative strategy and execution as our students engage in building strategic and relevant marketing campaigns. Emphasis is placed on creative thinking as it is applied to writing, discussion, conception and presentation. In writing, it plays a significant role in paraphrasing, fine-tuning ideas and avoiding plagiarism. In coursework and classroom discussion, creative thinking allows students to take risks and more fully express their ideas and opinions while building creative and insight driven marketing campaigns.
Students will be exposed to course work focused in advanced creative concepts, digital storytelling, visual information design and content creation.
The program is taught by a diverse faculty who are recognized leaders in their fields.
Minimum cumulative GPA of 2.75 required.
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.
|IMC 525||Advanced Creative Concepts||3|
|IMC 534||Digital Storytelling||3|
|IMC 536||Visual Information Design||3|
|IMC 539||Content Marketing||3|
Total Hours: 12
It's important to note that the demand and specific job titles may vary based on factors such as location, industry, and market trends. As technology and consumer behavior continue to evolve, new roles and opportunities in creative strategy may emerge. Keeping up with industry developments, staying adaptable, and continuously updating your skills will be key to a successful career in this field.
The future for market research analysts is projected to group 19 percent from 2021-2031. Public relations specialists are expected to grow 8 percent within that time. Obtaining a certificate in Creative Strategy can be the start to a rewarding career in those professions.
This four-course graduate certificate prepares you for a career that focuses on the creative aspects of integrated marketing communications planning and execution. Whether you love content creation, visual art or both, the Creative Strategy specialization helps you develop the skills needed to deliver great content to a variety of consumers.
Students who graduate from WVU Online with the Creative Strategy Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Creative strategy holds immense significance as it determines the visual aspect that shapes the overall look and feel of your brand. It involves documenting and comprehending your objective with respect to your audience and brand.
You may transition into the full online Integrated Marketing Communications master's degree program at any time during your graduate certificate enrollment. Credits you have earned will count toward the 10-course master's program.