May 15, 2023
Next Start Date
40
Courses Required
$376
Cost Per Credit Hour
$406 For Non-Residents
120
Total Credit Hours
Program Details
In-Demand Degree.
Marketing Communications professionals are hired in every industry all over
the world. The knowledge and skills you gain in the IMC program are transferable
– there are endless opportunities for people who know how to communicate,
market and raise awareness for a brand or organization.
Completely Online.
How, where and when you complete coursework is completely up to you. There
are zero in-person commitments – which means no relocation or travel – and
course delivery is asynchronous, meaning no virtual class meetings.
Customize your Course Schedule.
Do you have previously earned college credits? Our advisor will work with
you to transfer credits and map out a course schedule that compliments other
important parts of your life. Whether your goal is to earn your degree as
quickly as possible, or spread courses out to manage busy work and family,
we’ve got your back.
Engaged, Award-Winning Faculty.
You’ll take courses taught by both full-time professors with years of teaching
experience and practitioner faculty who are currently working in the industry.
These CEOs, CMOs and agency owners bring their real-world experience into
the virtual classroom. They’re more than instructors – they’re mentors, and
they’re well-connected to a variety of other professionals who will become
part of your network.
What Do You Learn?
In the B.S. IMC degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.
Admission Requirements
Contact Aaron Hawley to discuss eligibility.
Admissions
Admissions Process
* All prospective students must apply for admission to West Virginia University.
For information on how to apply visit
apply.wvu.edu.
Application Requirements
All prospective students must apply for admission to West Virginia University.
Applicants can
apply online.
Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009