May 15, 2023
Next Start Date
40
Courses Required
$376
Cost Per Credit Hour
$406 For Non-Residents
120
Total Credit Hours
Next Start Date
Courses Required
Cost Per Credit Hour
$406 For Non-Residents
Total Credit Hours
Marketing Communications professionals are in every industry, in every corner of the world. If you enjoy being creative, analyzing people’s behaviors, and telling stories through a variety of media (think social media, video, digital advertising and more), this is the degree for you. With these skills, you can champion organizations in any industry you feel passionate about – be an environmental advocate, sell your favorite fashion labels or promote your number one sports team. And the career outlook is good – many orgs are hiring (and lots of them offer remote work options!).
Online Asynchronous
May 15, 2023
August 16, 2023
January 8, 2024
Curriculum developed and taught by faculty from
Degree Awarded: Bachelor of Science in Integrated Marketing Communications
In-Demand Degree.
Marketing Communications professionals are hired in every industry all over
the world. The knowledge and skills you gain in the IMC program are transferable
– there are endless opportunities for people who know how to communicate,
market and raise awareness for a brand or organization.
Completely Online.
How, where and when you complete coursework is completely up to you. There
are zero in-person commitments – which means no relocation or travel – and
course delivery is asynchronous, meaning no virtual class meetings.
Customize your Course Schedule.
Do you have previously earned college credits? Our advisor will work with
you to transfer credits and map out a course schedule that compliments other
important parts of your life. Whether your goal is to earn your degree as
quickly as possible, or spread courses out to manage busy work and family,
we’ve got your back.
Engaged, Award-Winning Faculty.
You’ll take courses taught by both full-time professors with years of teaching
experience and practitioner faculty who are currently working in the industry.
These CEOs, CMOs and agency owners bring their real-world experience into
the virtual classroom. They’re more than instructors – they’re mentors, and
they’re well-connected to a variety of other professionals who will become
part of your network.
In the B.S. IMC degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.
Contact Aaron Hawley to discuss eligibility.
Admissions Process
* All prospective students must apply for admission to West Virginia University.
For information on how to apply visit
apply.wvu.edu.
Application Requirements
All prospective students must apply for admission to West Virginia University.
Applicants can
apply online.
Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009
Integrated Marketing Communications B.S. requires 120 credit hours to complete. Cost per credit hour is $376 for residents and $406 for non-residents.
$45,120 – Residents
$48,720 – Non-Residents
Credits | Resident Tuition | Non-Resident Tuition |
---|---|---|
1 | $376 | $406 |
3 | $1,128 | $1,218 |
6 | $2,256 | $2,436 |
9 | $3,384 | $3,654 |
Your personal admissions and enrollment coach
Email:
Aaron.Hawley@mail.wvu.edu
Phone: (304) 293-3133
Aaron is the coordinator for undergraduate online programs offered by the College of Media.
Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.
The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).