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Integrated Marketing Communications B.S.

Aug. 21, 2024

Next Start Date

40

Courses Required

$449

Cost Per Credit Hour
Military Pricing Applies

120

Total Credit Hours

Online Asynchronous

Learning Format

The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

An Online Degree In a High-Demand Field

Marketing Communications professionals are in every industry, in every corner of the world. If you enjoy being creative, analyzing people’s behaviors, and telling stories through a variety of media (think social media, video, digital advertising and more), this is the degree for you. With these skills, you can champion organizations in any industry you feel passionate about – be an environmental advocate, sell your favorite fashion labels or promote your number one sports team. And the career outlook is good – many orgs are hiring (and lots of them offer remote work options!).

Marketing strategist talking in front of a group.

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In-Demand Degree.
Marketing Communications professionals are hired in every industry all over the world. The knowledge and skills you gain in the IMC program are transferable – there are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization.

Completely Online.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.

Customize your Course Schedule.
Do you have previously earned college credits? Our advisor will work with you to transfer credits and map out a course schedule that compliments other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family, we’ve got your back.

Engaged, Award-Winning Faculty.
You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring their real-world experience into the virtual classroom. They’re more than instructors – they’re mentors, and they’re well-connected to a variety of other professionals who will become part of your network.

What Do You Learn?
In the B.S. IMC degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.

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Integrated Marketing Communications B.S. Admission Requirements

Contact Timmy Eads to discuss eligibility.

Admissions

Application Requirements
All prospective students must apply for admission to West Virginia University. Applicants can apply online.

Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009

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Tuition, Fees, and Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Integrated Marketing Communications B.S. total degree cost: $53,880 – Residents and Non-Residents

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.

The future for graduates with a BS IMC degree

The IMC field is dynamic and rapidly evolving, with new technologies and platforms constantly emerging. As a result, there is a growing demand for professionals who are skilled in developing and executing integrated marketing campaigns that combine traditional advertising and marketing techniques with digital marketing strategies.

Career outlook for BS IMC graduates

Graduates with a BS IMC degree can expect to find employment in a range of industries, including advertising, public relations, social media, and digital marketing. They can work in a variety of roles, such as marketing managers, advertising executives, social media managers, and content creators, among others.

What can you do with an IMC degree?

The marketing communications industry is ever evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

  • Marketing Strategist Projected Growth: 7-10% or higher *Bright Outlook
  • Market Research Analyst Projected Growth: 11% or higher *Bright Outlook
  • Director of Marketing Projected Growth: 10%
  • Marketing Management Projected Growth: 7-10% *Bright Outlook
  • Public Relations Specialist Projected Growth: 4-6%
  • Public Relations and Fundraising Manager Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

General Education Foundations

Course Title Credit Hours
F1 - Composition & Rhetoric 3-6
ENGL 101 & ENGL 102 Introduction to Composition and Rhetoric and Composition, Rhetoric, and Research
or ENGL 103 Accelerated Academic Writing
F2A/F2B - Science & Technology 4-6
F3 - Math & Quantitative Reasoning 3-4
F4 - Society & Connections 3
F5 - Human Inquiry & the Past 3
F6 - The Arts & Creativity 3
F7 - Global Studies & Diversity 3
F8 - Focus (may be satisfied by completion of a minor, double major, or dual degree) 9

Total Hours: 31-37

Please note that not all of the GEF courses are offered at all campuses. Students should consult with their advisor or academic department regarding the GEF course offerings available at their campus.


University Requirements

Course Title Credit Hours
General Education Foundations (GEF) 1, 2, 3, 4, 5, 6, 7, and 8 31-37
Outstanding GEF Requirements 1, 2, 3, 5, 6, and 7 24
IMC 191 First-Year Seminar 2
General Electives 40

Total Hours: 66


Degree Requirements

Requirements Credit Hours
University Requirements 66
Integrated Marketing Communications Major Requirements 54

Total Hours: 120

Frequently Asked Questions

How quickly can I complete this degree?

Do you have previously earned college credits? Our advisor will work with you to transfer credits and map out a course schedule that compliments other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family, we’ve got your back.

What faculty teach this course?

You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring they’re real-world experience into the virtual classroom. They’re more than instructors – they’re mentors, and they’re well-connected to a variety of other professionals who will become part of your network.

Why WVU IMC?

The bachelor's degree in Integrated Marketing Communications combines courses in marketing and business administration with advertising and public relations to give you a well-rounded education. With these skills, you can champion organizations in any industry you feel passionate about – be an environmental advocate, sell your favorite fashion labels or promote your number one sports team.

WVU Online

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Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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