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Integrated Marketing Communications B.S.

May 15, 2023

Next Start Date


Courses Required


Cost Per Credit Hour
$406 For Non-Residents


Total Credit Hours

An Online Degree In a High-Demand Field

Marketing Communications professionals are in every industry, in every corner of the world. If you enjoy being creative, analyzing people’s behaviors, and telling stories through a variety of media (think social media, video, digital advertising and more), this is the degree for you. With these skills, you can champion organizations in any industry you feel passionate about – be an environmental advocate, sell your favorite fashion labels or promote your number one sports team. And the career outlook is good – many orgs are hiring (and lots of them offer remote work options!).

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Learning Formats

Online Asynchronous

Start Dates

May 15, 2023
August 16, 2023
January 8, 2024

Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Bachelor of Science in Integrated Marketing Communications

Program Details

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In-Demand Degree.
Marketing Communications professionals are hired in every industry all over the world. The knowledge and skills you gain in the IMC program are transferable – there are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization.

Completely Online.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.

Customize your Course Schedule.
Do you have previously earned college credits? Our advisor will work with you to transfer credits and map out a course schedule that compliments other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family, we’ve got your back.

Engaged, Award-Winning Faculty.
You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring their real-world experience into the virtual classroom. They’re more than instructors – they’re mentors, and they’re well-connected to a variety of other professionals who will become part of your network.

What Do You Learn?

In the B.S. IMC degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.

Curriculum Program Website

Admission Requirements

Contact Aaron Hawley to discuss eligibility.


Admissions Process
* All prospective students must apply for admission to West Virginia University. For information on how to apply visit

Application Requirements
All prospective students must apply for admission to West Virginia University. Applicants can apply online.

Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009

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Estimated Tuition and Fees

Integrated Marketing Communications B.S. requires 120 credit hours to complete. Cost per credit hour is $376 for residents and $406 for non-residents.

Total Degree Cost

$45,120 – Residents
$48,720 – Non-Residents

Cost Breakdown by Credit Hours

Credits Resident Tuition Non-Resident Tuition
1 $376 $406
3 $1,128 $1,218
6 $2,256 $2,436
9 $3,384 $3,654

Meet Aaron Hawley

Your personal admissions and enrollment coach

Phone: (304) 293-3133

Aaron Hawley profile.

Aaron is the coordinator for undergraduate online programs offered by the College of Media.

Learn More About Aaron Request Information

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

Marketing Strategist
Projected Growth: 7-10% or higher *Bright Outlook

Market Research Analyst
Projected Growth: 11% or higher *Bright Outlook

Director of Marketing
Projected Growth: 10%

Marketing Management
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%

Public Relations and Fundraising Manager
Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

WVU Online

Become a problem solver. Be a decision maker. First, your degree. World-class academics at an exceptional value.

Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800

Phone: (800) 253-2762

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