Integrated Marketing Communications B.S.

Tuition, Fees, and Financial Aid

Integrated Marketing Communications B.S. total degree cost: $53,880 – Residents and Non-Residents

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.

The future for graduates with a BS IMC degree

The IMC field is dynamic and rapidly evolving, with new technologies and platforms constantly emerging. As a result, there is a growing demand for professionals who are skilled in developing and executing integrated marketing campaigns that combine traditional advertising and marketing techniques with digital marketing strategies.

Career outlook for BS IMC graduates

Graduates with a BS IMC degree can expect to find employment in a range of industries, including advertising, public relations, social media, and digital marketing. They can work in a variety of roles, such as marketing managers, advertising executives, social media managers, and content creators, among others.

What can you do with an IMC degree?

The marketing communications industry is ever evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

• Marketing Strategist Projected Growth: 7-10% or higher *Bright Outlook
• Market Research Analyst Projected Growth: 11% or higher *Bright Outlook
• Director of Marketing Projected Growth: 10%
• Marketing Management Projected Growth: 7-10% *Bright Outlook
• Public Relations Specialist Projected Growth: 4-6%
• Public Relations and Fundraising Manager Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).