An Online Degree In a High-Demand Field
Marketing Communications professionals are in every industry, in every corner of the world. If you enjoy being creative, analyzing people’s behaviors, and telling stories through a variety of media (think social media, video, digital advertising and more), this is the degree for you. With these skills, you can champion organizations in any industry you feel passionate about – be an environmental advocate, sell your favorite fashion labels or promote your number one sports team. And the career outlook is good – many orgs are hiring (and lots of them offer remote work options!).
Marketing Communications professionals are hired in every industry all over the world. The knowledge and skills you gain in the IMC program are transferable – there are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.
Customize your Course Schedule.
Do you have previously earned college credits? Our advisor will work with you to transfer credits and map out a course schedule that compliments other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family, we’ve got your back.
Engaged, Award-Winning Faculty.
You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring their real-world experience into the virtual classroom. They’re more than instructors – they’re mentors, and they’re well-connected to a variety of other professionals who will become part of your network.
What Do You Learn?
In the B.S. IMC degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.