Integrated Marketing Communications, B.S.

College of Creative Arts and Media

The Integrated Marketing Communications (IMC) Bachelor's degree offers a comprehensive and flexible education designed to meet the needs of aspiring marketing professionals. This in-demand degree equips you with transferable skills that are sought after in every industry worldwide. With a completely online format and five tracks, you can tailor your coursework to fit your schedule and your ambitions, and our dedicated advisors will help you customize your course plan to suit your life. Learn from engaged, award-winning faculty who bring real-world experience into the virtual classroom, ensuring you receive a top-notch education and valuable industry connections.

• In-Demand Degree: Marketing Communications professionals are hired in every industry all over the world. The knowledge and skills you gain in the IMC program are transferable – there are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization.
• Completely Online: How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.
• Customize Your Course Schedule: Do you have previously earned college credits? Work with your advisor to transfer credits and map out a course schedule that complements other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family.
• Five Specialized Tracks: Tailor your education to your career goals with one of our five tracks. Choose from Entertainment Media, Event Planning, Health Promotion, Sport Communication, and Strategic Social Media.
• Engaged, Award-Winning Faculty: You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring their real-world experience into the virtual classroom. They’re more than instructors – they’re mentors.

With the B.S. IMC degree program, you get a healthy mix of courses in marketing, public relations, social media strategy, audience behavior, media planning and advertising. You’ll exercise the creative, writing and analytical parts of your brain, experiment with new media tools, and work on real projects for real clients that will beef up your portfolio.

As a graduate of this program, you will be able to:

• Apply critical thinking, creativity, and secondary research skills in collaboration with colleagues.
• Illustrate an understanding of consumer and business segments and the importance of reaching, serving, and engaging diverse audiences.
• Demonstrate an understanding of the strategic marketing communications planning process and the importance of a demonstrated return on investment.
• Show an understanding of the history of media, advertising, marketing, and public relations, their complementary roles, and the influence of technology on these professions.
• Know when and how to apply traditional and social media planning and placement buys in support of an organization's goals.
• Evaluate and assess ethical, legal, and socially responsible marketing communications decisions.
• Describe the major types of consumer behavior and the stages in the buyer decision process.

Request official transcripts from all institutions attended (other than WVU), or high school transcripts if fewer than 24 college credits be sent to:

• WVU Office of Admissions
  P.O. Box 6009 Morgantown, WV 26506-6009
  or Email: WVUadmissions@mail.wvu.edu

The University provides a comprehensive approach to helping you finance your education. Learn more on the WVU Financial Aid Website.

The field of Integrated Marketing Communications (IMC) is dynamic and constantly evolving, driven by new technologies and platforms. This creates a growing demand for professionals skilled in developing and executing integrated marketing campaigns that blend traditional with digital strategies.

Graduating with a Bachelor's in IMC from WVU unlocks diverse career opportunities across various industries. Organizations of all types rely on marketing and communications professionals to effectively promote their products, services, and brand messages. Additionally, the IMC field is a great place for founders and entrepreneurs, providing the essential skills to launch and grow your own ventures. With your IMC degree, you'll be equipped with the versatile skills needed to excel in this dynamic and evolving field.