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Integrated Marketing Communications B.S.

Jan. 10, 2022

Next Start Date


Courses Required


Cost Per Credit Hour
$406 For Non-Residents


Total Credit Hours

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Curriculum developed and taught by faculty from

John Chambers College of Business and Economics


Reed College of Media

Degree Awarded: Bachelor of Science in Integrated Marketing Communications

An Online Degree from a Renowned Program

Earn your bachelor's degree online from a renowned and accredited program that combines the complementary business and communications fields of advertising, marketing and public relations to give you the skills to succeed in an exciting and expanding field.

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Learning Formats

Online Asynchronous

Start Date

January 10, 2022
May 16, 2022
June 27, 2022

Meet Aaron Hawley

Your personal admissions and enrollment coach

Phone: (304) 293-3133
Virtual Session: Schedule a virtual session with me.

As the coordinator for the Multidisciplinary Studies major and the college’s minors, Hawley is responsible for all undergraduate online programs offered by the College of Media.

Learn More About Aaron

Aaron Hawley profile.

Program Details

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Completely online. Completely flexible.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments. This is a great option for students who have to balance school with work and family from locations all over the country.

Multidisciplinary Learning.
Benefit from the resources and expertise offered by two of West Virginia University's nationally accredited programs - marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media. Both Colleges offer robust student advising and career development opportunities, so that you get the experience of an on-campus student from wherever you may be.

Engaged, Award-Winning Faculty.
Our top priority is the student experience and we've perfected that in online learning. Our faculty are award-winning experts in their fields and industry pros, and they're bringing all of that into the virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts — and the flexible programming allows you to complete coursework around other important obligations. As with any investment, the question is - what’s the return? According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 8% in the next ten years, faster than the average for all other occupations. And, the average salary for marketing specialists is $62,560 with senior level marketing managers earning an average of $131,180 annually.

Curriculum Program Website

Admission Requirements

Contact Aaron Hawley to discuss eligibility.


Admissions Process
* All prospective students must apply for admission to West Virginia University. For information on how to apply visit

Application Requirements
All prospective students must apply for admission to West Virginia University. Applicants can apply online.

Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009

Program Admissions Details

Estimated Tuition and Fees

Integrated Marketing Communications B.S. requires 120 credit hours to complete. Cost per credit hour is $376 for residents and $406 for non-residents.

Total Degree Cost

$45,120 – Residents
$48,720 – Non-Residents

Cost Breakdown by Credit Hours

Credits Resident Tuition Non-Resident Tuition
1 $376 $406
3 $1,128 $1,218
6 $2,256 $2,436
9 $3,384 $3,654

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

Marketing Strategist
Projected Growth: 7-10% or higher *Bright Outlook

Market Research Analyst
Projected Growth: 11% or higher *Bright Outlook

Director of Marketing
Projected Growth: 10%

Marketing Management
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%

Public Relations and Fundraising Manager
Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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Become a problem solver. Be a decision maker. First, your degree. World-class academics at an exceptional value.

Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800

Phone: (800) 253-2762

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