Integrated Marketing Communications B.S.

An Online Degree In a High-Demand Field

In-Demand Degree.
Marketing Communications professionals are hired in every industry all over the world. The knowledge and skills you gain in the IMC program are transferable – there are endless opportunities for people who know how to communicate, market and raise awareness for a brand or organization.

Completely Online.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments – which means no relocation or travel – and course delivery is asynchronous, meaning no virtual class meetings.

Customize your Course Schedule.
Do you have previously earned college credits? Our advisor will work with you to transfer credits and map out a course schedule that compliments other important parts of your life. Whether your goal is to earn your degree as quickly as possible, or spread courses out to manage busy work and family, we’ve got your back.

Engaged, Award-Winning Faculty.
You’ll take courses taught by both full-time professors with years of teaching experience and practitioner faculty who are currently working in the industry. These CEOs, CMOs and agency owners bring their real-world experience into the virtual classroom. They’re more than instructors – they’re mentors, and they’re well-connected to a variety of other professionals who will become part of your network.

Integrated Marketing Communications B.S. Admission Requirements

Contact Timmy Eads to discuss eligibility.

Admissions

Application Requirements
All prospective students must apply for admission to West Virginia University. Applicants can apply online.

Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009

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The future for graduates with a BS IMC degree

The IMC field is dynamic and rapidly evolving, with new technologies and platforms constantly emerging. As a result, there is a growing demand for professionals who are skilled in developing and executing integrated marketing campaigns that combine traditional advertising and marketing techniques with digital marketing strategies.

Career outlook for BS IMC graduates

Graduates with a BS IMC degree can expect to find employment in a range of industries, including advertising, public relations, social media, and digital marketing. They can work in a variety of roles, such as marketing managers, advertising executives, social media managers, and content creators, among others.

What can you do with an IMC degree?

The marketing communications industry is ever evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

• Marketing Strategist Projected Growth: 7-10% or higher *Bright Outlook
• Market Research Analyst Projected Growth: 11% or higher *Bright Outlook
• Director of Marketing Projected Growth: 10%
• Marketing Management Projected Growth: 7-10% *Bright Outlook
• Public Relations Specialist Projected Growth: 4-6%
• Public Relations and Fundraising Manager Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).