Next Start Date
Courses Required
Cost Per Credit Hour
$406 For Non-Residents
Total Credit Hours
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Curriculum developed and taught by faculty from
Degree Awarded: Bachelor of Science in Business Administration Major: Marketing
The BSBA with a major in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.
Online Asynchronous
January 10, 2022
Your personal admissions and enrollment coach
Email:
Damia.Dobbs@mail.wvu.edu
Phone: (304) 293-5209
The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.
Contact Damia Dobbs to discuss eligibility.
Admissions Process
* All prospective students must apply for admission to West Virginia University. For information on how to apply visit apply.wvu.edu.
Application Requirements
All prospective students must apply for admission to West Virginia University. Applicants can apply online. Applicants must send official transcripts to the following address:
WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009
For questions and assistance with your application, contact Chris Morlock.
Bachelor of Science in Business Administration, Major: Marketing requires 120 credit hours to complete. Cost per credit hour is $376 for residents and $406 for non-residents.
$45,120 – Residents
$48,720 – Non-Residents
| Credits | Resident Tuition | Non-Resident Tuition |
|---|---|---|
| 1 | $376 | $406 |
| 3 | $1,128 | $1,218 |
| 6 | $2,256 | $2,436 |
| 9 | $3,384 | $3,654 |
Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.
What can you do with a Marketing degree?
Students who graduate from WVU Online with the BSBA with a major in Marketing have access to the WVU John Chambers College of Business and Economics Center for Career Development. The CCD helps students with resume writing, interview prep and finding internships and full-time employment. For more information, visit business.wvu.edu/careers.
Graduates of the online BSBA with a major in Marketing may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Become a problem solver. Be a decision maker. First, your degree. World-class academics at an exceptional value.
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