May 15, 2023
Next Start Date
40
Courses Required
$376
Cost Per Credit Hour
$406 For Non-Residents
120
Total Credit Hours
Program Details
The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.
Admission Requirements
Contact Damia Dobbs to discuss eligibility.
Admissions
Admissions Process
* All prospective students must apply for admission to West Virginia University. For information on how to apply visit apply.wvu.edu.
Application Requirements
All prospective students must apply for admission to West Virginia University. Applicants can apply online. Applicants must send official transcripts to the following address:
WVU Office of Admissions
PO Box 6009
Morgantown, WV 26506-6009
or
Email:
WVUadmissions@mail.wvu.edu
For questions and assistance with your application, contact Kyle Patrick.