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Bachelor of Science in Business Administration, Major: Marketing

May 15, 2023

Next Start Date


Courses Required


Cost Per Credit Hour
$406 For Non-Residents


Total Credit Hours

Learn Practical, Real-World Skills

The BSBA with a major in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.

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Learning Formats

Online Asynchronous

Start Dates

May 15, 2023
August 16, 2023
January 8, 2024

Curriculum developed and taught by faculty from

John Chambers College of Business and Economics

Degree Awarded: Bachelor of Science in Business Administration Major: Marketing

Program Details

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The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.

Curriculum Program Website

Admission Requirements

Contact Damia Dobbs to discuss eligibility.


Admissions Process

* All prospective students must apply for admission to West Virginia University. For information on how to apply visit

Application Requirements

All prospective students must apply for admission to West Virginia University. Applicants can apply online. Applicants must send official transcripts to the following address:

WVU Office of Admissions
PO Box 6009
Morgantown, WV 26506-6009

For questions and assistance with your application, contact Kyle Patrick.

Program Admissions Details Apply Now

Estimated Tuition and Fees

Bachelor of Science in Business Administration, Major: Marketing requires 120 credit hours to complete. Cost per credit hour is $376 for residents and $406 for non-residents.

Total Degree Cost

$45,120 – Residents
$48,720 – Non-Residents

Cost Breakdown by Credit Hours

Credits Resident Tuition Non-Resident Tuition
1 $376 $406
3 $1,128 $1,218
6 $2,256 $2,436
9 $3,384 $3,654

Meet Damia Dobbs

Your personal admissions and enrollment coach

Phone: (304) 293-4959

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Career Paths

What can you do with a Marketing degree?

Students who graduate from WVU Online with the BSBA with a major in Marketing have access to the WVU John Chambers College of Business and Economics Center for Career Development. The CCD helps students with resume writing, interview prep and finding internships and full-time employment. For more information, visit

Graduates of the online BSBA with a major in Marketing may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Marketing Research Analyst and Marketing Specialist
Projected Growth: 11% or higher *Bright Outlook

Business Continuity Planner
Projected Growth: 4-6% *Bright Outlook

Advertising and Promotions Manager
Projected Growth: 2-3%

Business Intelligence Analyst
Projected 7-10% *Bright Outlook

Marketing Manager
Projected Growth: 7-10% *Bright Outlook

Search Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

WVU Online

Become a problem solver. Be a decision maker. First, your degree. World-class academics at an exceptional value.

Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800

Phone: (800) 253-2762

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