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Bachelor of Science in Business Administration, Major: Marketing

Aug. 21, 2024

Next Start Date


Courses Required


Cost Per Credit Hour
Military Pricing Applies


Total Credit Hours

Online Asynchronous

Learning Format

Learn Practical, Real-World Skills

The BSBA with a major in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes "learning by doing" and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.

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The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.

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Damia is here to help.

Damia Dobbs, Your Personal Online Admissions Coach

Damia Dobbs serves as a Senior Academic Advisor for the Chambers College of Business and Economics, working with students interested in the online Marketing or Hospitality & Tourism Management majors, along with on-campus B&E students.

Learn More About Damia Request Information


Bachelor of Science in Business Administration, Major: Marketing Admission Requirements

Contact Damia Dobbs to discuss eligibility.


Application Requirements

All prospective students must apply for admission to West Virginia University. Applicants can apply online. Applicants must send official transcripts to the following address:

WVU Office of Admissions
PO Box 6009
Morgantown, WV 26506-6009

For questions and assistance with your application, contact Kyle Patrick.

Apply Now

Tuition, Fees, and Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

The tuition rate per credit hour listed above is for the 2024-2025 academic year. Tuition and fees increase beginning in the fall term of each academic year.

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.

The future for graduates with a BSBA Degree in Marketing

As the marketing industry continues to evolve, there will be a greater emphasis on developing innovative and creative marketing strategies that can effectively engage customers and build brand loyalty. This means that marketing professionals with strong analytical and problem-solving skills, as well as creative and strategic thinking abilities, will be highly sought after.

Career outlook for BSBA Marketing graduates

The demand for marketing professionals is expected to increase in the coming years, with the Bureau of Labor Statistics projecting a 10% job growth for marketing managers between 2020 and 2030. This growth is due to the continued expansion of digital marketing, social media, and data analytics, which have become critical tools for businesses looking to remain competitive in today's market.

What can you do with a Marketing degree?

Students who graduate from WVU Online with the BSBA with a major in Marketing have access to the WVU John Chambers College of Business and Economics Center for Career Development. The CCD helps students with resume writing, interview prep and finding internships and full-time employment. For more information, visit

Graduates of the online BSBA with a major in Marketing may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

  • Marketing Research Analyst and Marketing Specialist Projected Growth: 11% or higher *Bright Outlook
  • Business Continuity Planner Projected Growth: 4-6% *Bright Outlook
  • Advertising and Promotions Manager Projected Growth: 2-3%
  • Business Intelligence Analyst Projected 7-10% *Bright Outlook
  • Marketing Manager Projected Growth: 7-10% *Bright Outlook
  • Search Marketing Strategist Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Course Title Credit Hours
MKTG 315 Buyer Behavior 3
MKTG 320 Personal Selling 1 3
MKTG 321 Professional Selling 2 3
MKTG 325 Marketing Research 3
MKTG 330 Distribution Channels 3
MKTG 345 Selling with Digital Media 3
MKTG 350 Product and Price Policies 3
MKTG 380 Integrated Promotions 3
MKTG 389 Online Analytics 3
MKTG 410 Retail Management 3
MKTG 415 Customer Relationship Marketing 3
MKTG 420 Sales Management 3
MKTG 425 Environmental and Social Issues in Marketing 3
MKTG 426 Sustainability Strategy 3
MKTG 435 Artificial Intelligence and Its Application in Marketing 3
MKTG 440 Export Management 3
MKTG 445 Start Up Marketing Promotions 3
MKTG 450 Practicum in Marketing 3
MKTG 470 Marketing Management 3
MKTG 474 Integrated Promotions Campaign 3
MKTG 475 Social Media and Marketing 3
MKTG 480 Services Marketing 3
MKTG 485 Global Marketing 3
MKTG 490 Teaching Practicum 1-3
MKTG 491 Professional Field Experience 1-18
MKTG 493 Special Topics 1-6
MKTG 494 Seminar 1-3
MKTG 495 Independent Study 1-6
MKTG 496 Senior Thesis 1-3
MKTG 498 Honors 1-3

Frequently Asked Questions

Is this degree option a fit for me?

If you’re interested in business, psychology, or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study. All coursework for this program is completed online.

What businesses have employed graduates from this major?

  • Target
  • ADP
  • Total Quality Logistics
  • Enterprise Rent-A-Car
  • Insight Global

What if I am a member of the military?

Whether you are a veteran, a reservist, a National Guardsman, or still serving on active duty, West Virginia University is a great place to further your education. The Military Times ranked WVU as the 19th Best College for Vets in 2022. At WVU you will find faculty, staff, and students who want to support you and help you succeed.

WVU Online

Be a decision maker. First, your degree. World-class academics at an exceptional value.

Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800

Phone: (800) 253-2762

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