Marketing, B.S.B.AD.

John Chambers College of Business and Economics

Shape Your Future in Marketing

Tap into the creative side of business with the online BSBA with a major in Marketing from the Chambers School of Business and Economics. This program not only provides a comprehensive understanding of marketing strategy foundations but also equips you with a strong grasp of the marketing mix used by firms to satisfy customer wants and needs. You'll master the skills to conduct, analyze, and interpret marketing research, and adapt strategies to thrive in the globalized economy. The innovative curriculum covers strategic marketing management and integrates global, societal, and sustainability aspects, including the public and not-for-profit sectors.

Ideal for those interested in business, psychology, or social studies, this program offers a broad spectrum of topics from advertising to market research. You'll develop a deep understanding of the strategic marketing management planning process, integrating various facets of marketing to make informed decisions and create effective marketing plans.

• Flexible Format: Complete your coursework online, allowing you to balance your studies with other commitments.
• Experiential Learning: Engage in practical, real-world learning opportunities such as developing digital marketing plans, acquiring online analytics certification, and participating in sales competitions.
• Customizable Curriculum: Tailor your major to your interests by pursuing an area of emphasis. Specialize in Digital Marketing Promotions, Professional Sales, or Start Up/High Tech Marketing.
• Global and Societal Focus: Understand how marketing strategies are applied in the global economy, as well as in public and not-for-profit sectors.

Through hands-on learning experiences and real-world projects, you will develop the skills and knowledge needed to excel in the dynamic field of marketing. The curriculum of this comprehensive program ensures you are well-equipped to navigate the challenges and opportunities of the business world, setting you on a path to professional success.

Learning Outcomes

During this program, you will:

• Develop an understanding of the strategic marketing management planning process, and be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.
• Demonstrate quantitative marketing techniques and be able to conduct, analyze and interpret marketing research
• Understand the major types of consumer buying behavior, the stages in the buyer decision process and how the firms’ marketing strategy and marketing mix must evolve and adapt to match consumer behavior.
• Describe major bases for segmenting consumer and business markets; define and be able to apply the concepts of market segmentation, target marketing, and market positioning to a marketing situation.
• Showcase the ability to develop marketing strategies based on product, price, place and promotion objectives.
• Evaluate and assess the legal, ethical and social responsibility ramifications of marketing actions and decisions.
• Exhibit an understanding of global marketing and how to adapt domestic marketing programs to the global market.

The Chambers College is where future business leaders are forged. Dynamic programs prepare you for the real world, equipping you with the skills and knowledge to thrive after graduation.

Request official transcripts from all institutions attended (other than WVU), or high school transcripts if fewer than 24 college credits be sent to:

• WVU Office of Admissions
P.O. Box 6009
Morgantown, WV 26506-6009
or email: WVUadmissions@mail.wvu.edu

How to Apply