Today’s most rapidly expanding media platform is social media-Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites. As people become increasingly dependent on social media for news, current events, products, goods and services, businesses and other organizations need employees with the ability to communicate with the digital audience.

WVU graduates with a minor in strategic social media will be in high demand by a wide range of organizations that need to communicate to and engage with their audiences via social media channels. A minor in strategic social media will prepare students across a variety of majors who are interested in working in media communications positions in industries such as healthcare, government, professional sports and hospitality.

The strategic social media minor requires the following five courses:


Choose one of the following:




Three required courses:




To earn a minor in strategic social media, a student must earn a C or better and earn a minimum overall GPA of 2.0 or better in the courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online class as they do for classroom classes.

For additional information contact MediaCollegeOnline@mail.wvu.edu. To register for online courses, contact WVU Online at (800) 253-2762 or email elearn@mail.wvu.edu.

The strategic social media minor is not available to any student enrolled in the Reed College of Media.