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Entertainment Media

As the market becomes more cluttered with entertainment options and technological advances make it easier and easier to tune out the choices that don’t interest the consumer, entertainment companies will rely more and more on the media to bring their goods to the top of the consumers’ awareness. A recent Edelman study found that 88% of all respondents would likely take action on social media if they enjoy a piece of entertainment. The value of social media and other new media technologies is evident, and it is in the Reed College of Media’s best interest to provide adequate training to students who seek to use their skills to break into this aspect of the entertainment industry.

The Entertainment Media minor requires the following five courses:

JRL 101 Media & Society
Can be taken on campus or online. This course is generally taught every term. Examines the mass communicator’s role in developing political, social and economic fabrics of a democratic society. Reviews the organization and function of newspapers, magazines, broadcast stations and other principle media.

PR 215 Introduction to Public Relations
Can be taken on campus or online. The course is generally offered every term. Introduces the principles of public relations. Examines the definition and historical development, opportunities and challenges and techniques and management of public relations.

PR 431 Promotion for Entertainment Media
PR 431 must be taken online. This course offers an exploration of the foundations of entertainment promotion and the various opportunities and various channels available.

Prerequisites: JRL 101 and PR 215

Choose either PR 432 or JRL 419:

PR 432 Entertainment Media Branding
PR 432 must be taken online. An examination of the issues facing entertainment brands with case studies that illuminate both successful and unsuccessful instances of entertainment branding.

Prerequisites: JRL 101 and PR 215

JRL 419 Entertainment Reporting
JRL 419 must be taken online. As a social institution, advertising plays a critical role in our daily lives. This course examines the social, economic and legal aspects of advertising.

Prerequisites: JRL 101 and PR 215

PR 433 Entertainment Media Campaigns
PR 433 must be taken online. This course offers the application of accumulated knowledge to various real-world entertainment promotional campaigns via case studies.

Prerequisites: JRL 101 and PR 215

To earn a minor in Entertainment Media a student must earn a grade of C or better in each of the five courses required for the minor.

Students who double-minor in Entertainment Media and Public Relations must take ADV 215 (Principles of Advertising). Students who double minor in Entertainment PR and Strategic Social Media must take a 200-level course that does not conflict with their selection of a 200-level course in each minor.

Students with two Reed College of Media minors can select a third minor outside of the RCM and declare themselves MDS majors within the School’s Multidisciplinary Studies Program. However, JRL 101 (Introduction to Mass Communication) and ADV 215, and PR 215 can be taken only once; each must be replaced with one of the Reed College of Media’s online 200-level or higher open-enrollment courses.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online class as they do for classroom classes.

For additional information contact To register for online courses, contact WVU Online at (800) 253-2762 or email

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