Skip to main content


Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online advertising minor prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning and market research. Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience.

The online advertising minor can benefit students in a variety of academic disciplines, including graphic design, English, marketing, business administration, psychology, communications, sociology and history.

The advertising minor requires the following five courses:

Choose one of the following:

JRL 101 Media & Society
Can be taken on campus or online. Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

ADV 201 Advertising and Society
Must be taken online. As a social institution, advertising plays a critical role in our daily lives. This course examines the social, economic and legal aspects of advertising.

ADV 215 Principles of Advertising
Can be taken on campus or online. An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered.

Students must take the three courses listed below.

ADV 309 Advertising & Creativity
Must be taken online. Examines advertising copy and design concepts. Develop your own advertisements and learn to critically analyze existing ad campaigns.

Prerequisites: JRL 101, ADV 201 or 215

ADV 409 Advertising Research & Media
Must be taken online. Introduces the selection and evaluation of different media used in advertising campaigns. Learn to analyze and select audiences, compare media and conduct media research.

Prerequisites: JRL 101, ADV 201 or 215

ADV 419 Advertising Strategies
Must be taken online. Examine the concept of branding. Learn how to use advertising to help create powerful brand loyalty by analyzing case studies of successful and unsuccessful branding attempts.

Prerequisites: JRL 101, ADV 201 or 215

To earn a minor in Advertising, a student must earn a GPA of 2.0 or better in the courses required for the minor. Students completing the entire minor online can expect to complete it in one year.

Students who double-minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the School of Journalism’s 200-level or higher open-enrollment courses. Students who double-minor in sport communication and advertising must also take PR 215 (Introduction to Public Relations).

Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses. However, JRL 101 and PR 410 (IMC for Public Relations) can be taken only once; each must be replaced with one of the School of Journalism’s online 200-level or higher open- enrollment courses.

All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online class as they do for classroom classes.

For additional information contact To register for online courses, contact WVU Online at (800) 253-2762 or email

The advertising minor is not available to any student enrolled in the Reed College of Media.

We're here for you.

Call us, write us, or fill out the request information form. Whichever communication style you prefer, there will be someone from WVU Online on the other end waiting to help.

(800) 253-2762 Email Us Submit a Contact Request Form
WVU Online

Be a decision maker. First, your degree. World-class academics at an exceptional value.

Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800

Phone: (800) 253-2762

Connect with WVU Online

Facebook Twitter Instagram LinkedIn YouTube TicToc Icon