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Integrated Marketing Communications M.S.

Aug. 17, 2022

Next Start Date

10

Courses Required

$820

Cost Per Credit Hour

30

Total Credit Hours

An Online Marketing Degree from an Established Leader

The Master of Science in Integrated Marketing Communications is a flexible, ten-course program offered exclusively online. With more than 25 electives to choose from and specializations in areas like digital and social media and creative strategy, you can create your ideal educational experience. Fill a marketing void at your company, hone skills to prepare for a promotion or pursue a topic that you’re passionate about.

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Learning Formats

Online Asynchronous


Start Date

August 17, 2022
January 9, 2023
May 15, 2023


Attend a Virtual Information Session

Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session.

Upcoming Tuesday Sessions:

  • June 14 at 6 p.m. EST
  • June 21 at 12 p.m. EST
  • June 28 at 6 p.m. EST
  • July 5 at 12 p.m. EST
  • July 12 at 6 p.m. EST
  • July 19 at 12 p.m. EST
  • July 26 at 6 p.m. EST

Access Session Via Zoom

Website

Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Master of Science in Integrated Marketing Communications

Program Details

HLC Logo

Completely online. Completely flexible.
You need 10 courses (that’s 30 credits) to earn your Master of Science in IMC. But, how, where and when you do it is completely up to you. There are zero in-person commitments. Schedule multiple courses at a time to finish quickly, or spread them out to balance school with work and family. Need to take a semester off for a big work project or a new baby? No problem! It's your degree, on your time.

Customizable.
There are more than 25 electives to choose from. What’s your passion? What do you need to fill a void at your company? Be the expert in digital and social media, or creativity, or healthcare with our specializations. Take courses in diversity, sports marketing or entrepreneurship for course electives. The options are constantly expanding to keep up with industry demands.

Practitioner faculty.
Our faculty are the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They take their daily professional life and bring the real IMC world into your virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live, and the flexible programming allows you to take courses at a pace your budget and calendar can handle. As with any investment, the question is - what’s the return? In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their IMC degree. Now that’s ROI.

Curriculum Program Website


Admission Requirements

Admission to the Integrated Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  1. Designate your Admission Type and Intended Program as “Masters” and “Integrated Marketing Communications (4932).” The primary delivery location/method is online. You may declare an Area of Emphasis (optional for IMC) if you would like to specialize.
  2. $60.00 nonrefundable application fee (may be waived by attending an information session).
  3. Personal Statement: Please detail your interest in the DMC program, making sure to describe why attending the DMC program will support your career objectives (300-500 words).
  4. Résumé
  5. Official Academic Transcripts: Send via postal mail or electronic delivery directly to:
    Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510 Morgantown,
    WV 26506-6510
    Email: GraduateAdmissions@mail.wvu.edu
    Phone: (304) 293-2121
  6. TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
  7. Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT scores are NOT required. If you would like to submit those scores, the destination code for the GRE is 5904 and the code for the GMAT is C2S-FB-24. Students who have not taken the GRE should let their enrollment specialist know that they wish to waive the requirement.

Application Deadlines

Admission to the IMC program occurs three times per year—in the Early Fall (August), Early Spring (January), and Summer (May). The IMC program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

Early Fall (August): Early/Priority Admission: May 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission Deadline: December 15
Summer (May): Early/Priority Admission: March 1; Admission Deadline: May 1

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Program Admissions Details Apply Now

Estimated Tuition and Fees

Integrated Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.

Total Degree Cost

$24,600 – Residents and Non-Residents

Cost Breakdown by Credit Hours

Credits Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Meet Breanne Ford

Your personal admissions and enrollment coach

Email: Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session: Schedule a virtual session with me.

Breanne Ford standing in front of a screen at the Reed Media Center.

“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”

Learn More About Breanne Request Information

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.


Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

Advertising and Promotions Manager
Projected Growth: 2-3%

Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Market Research Analyst
Projected Growth: 11% or higher *Bright Outlook

Public Relations and Fundraising Manager
Projected Growth: 7-10% *Bright Outlook

Director of Marketing
Projected Growth: 2-3%

Marketing Manager
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

WVU Online

Become a problem solver. Be a decision maker. First, your degree. World-class academics at an exceptional value.

Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

Contact Us

WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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