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Integrated Marketing Communications M.S.

Jan. 10, 2022

Next Start Date

10

Courses Required

$820

Cost Per Credit Hour

30

Total Credit Hours

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Master of Science in Integrated Marketing Communications

An Online Marketing Degree from an Established Leader

The Master of Science in Integrated Marketing Communications is a flexible, ten-course program offered exclusively online. With more than 25 electives to choose from and specializations in areas like digital and social media and creative strategy, you can create your ideal educational experience. Fill a marketing void at your company, hone skills to prepare for a promotion or pursue a topic that you’re passionate about.

Apply Now



Learning Formats

Online Asynchronous


Start Date

January 10, 2022
May 16, 2022
August 17, 2022

Meet Ryan Minnigh

Your personal admissions and enrollment coach

Email: rminnigh@mail.wvu.edu
Phone: (304) 293-6278


“As the Enrollment Specialist, I work with prospective students interested in the Reed College of Media’s Online Graduate Programs in Data Marketing Communications, Digital Marketing Communications and Integrated Marketing Communications.”

Learn More About Ryan


Ryan Minnigh profile.

Program Details

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Completely online. Completely flexible.
You need 10 courses (that’s 30 credits) to earn your Master of Science in IMC. But, how, where and when you do it is completely up to you. There are zero in-person commitments. Schedule multiple courses at a time to finish quickly, or spread them out to balance school with work and family. Need to take a semester off for a big work project or a new baby? No problem! It's your degree, on your time.

Customizable.
There are more than 25 electives to choose from. What’s your passion? What do you need to fill a void at your company? Be the expert in digital and social media, or creativity, or healthcare with our specializations. Take courses in diversity, sports marketing or entrepreneurship for course electives. The options are constantly expanding to keep up with industry demands.

Practitioner faculty.
Our faculty are the best in the industry. They are professionals from the nation’s capital, the Big Apple and Silicon Valley. They take their daily professional life and bring the real IMC world into your virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live, and the flexible programming allows you to take courses at a pace your budget and calendar can handle. As with any investment, the question is - what’s the return? In a recent survey of our graduates, 41% have received more than 25% salary increases since earning their IMC degree. Now that’s ROI.

Curriculum Program Website


Admission Requirements

Admission to the Integrated Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  1. Designate your Admission Type and Intended Program as “Masters” and “Integrated Marketing Communications (4932).” The primary delivery location/method is online. You may declare an Area of Emphasis (optional for IMC) if you would like to specialize.
  2. $60.00 nonrefundable application fee (may be waived by attending an information session).
  3. Personal Statement: Please detail your interest in the DMC program, making sure to describe why attending the DMC program will support your career objectives (300-500 words).
  4. Résumé
  5. Official Academic Transcripts: Send via postal mail or electronic delivery directly to:
    Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510 Morgantown,
    WV 26506-6510
    Email: GraduateAdmissions@mail.wvu.edu
    Phone: (304) 293-2121
  6. TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
  7. Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT Scores (optional):
The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

Application Deadlines

Admission to the IMC program occurs three times per year—in the Early Fall (August), Early Spring (January), and Summer (May). The IMC program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

Early Fall (August): Early/Priority Admission: May 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission Deadline: December 15
Summer (May): Early/Priority Admission: March 1; Admission Deadline: May 1

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Program Admissions Details

Estimated Tuition and Fees

Integrated Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.

Total Degree Cost

$24,600 – Residents and Non-Residents

Cost Breakdown by Credit Hours

Credits Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.


Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Integrated Marketing Communications.

Advertising and Promotions Manager
Projected Growth: 2-3%

Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Market Research Analyst
Projected Growth: 11% or higher *Bright Outlook

Public Relations and Fundraising Manager
Projected Growth: 7-10% *Bright Outlook

Director of Marketing
Projected Growth: 2-3%

Marketing Manager
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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Morgantown, WV 26506-6800


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