Digital Marketing Communications, M.S.

Pioneering Faculty

WVU's Digital faculty are leading teams at major agencies and for national clients. They understand the importance of a digital strategy and how to implement one because they do it every day.

Unbeatable Value

At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live, and the flexible programming allows you to take courses at a pace your budget and calendar can handle. In a recent survey of our graduates, more than half reported receiving a salary increase of 25% or more since earning their marcom degree. 

• Designate your Admission Type and Intended Program as "Masters" and "Data Marketing Communications (3744)." The primary delivery location/method is online.
• $60.00 nonrefundable application fee.
• Personal Statement: Please detail your interest in the Data program, making sure to describe why attending the program will support your career objectives (300-500 words).
• Résumé
• Official Academic Transcripts: Send via postal mail or electronic delivery directly to: WVU Hub, P.O. Box 6004, Morgantown, WV 26506.
  • Email: GraduateAdmissions@mail.wvu.edu
  • Phone: (304) 293-2121
• TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
• Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission.
  • Input the name and contact information of each recommendation provider in the "Recommendations – Recommendation Providers list" section.
• GRE or GMAT scores are NOT required. If you would like to submit those scores, the destination code for the GRE is 5904 and the code for the GMAT is C2S-FB-24. Students who have not taken the GRE should let their enrollment specialist know that they wish to waive the requirement.

Application Deadlines

Admission to the Data program occurs two times per year—in the Early Fall (August) and Early Spring (January). The Data program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

• Early Fall (August): Early/Priority Admission: June 15; Admission Deadline: August 1
• Early Spring (January): Early/Priority Admission: November 1; Admission Deadline: December 15
• Summer (May): Early/Priority Admission: March 15; Admission Deadline: May 1

How To Apply