Aug. 17, 2022
Next Start Date
10
Courses Required
$820
Cost Per Credit Hour
30
Total Credit Hours
Next Start Date
Courses Required
Cost Per Credit Hour
Total Credit Hours
You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today's modern audience that builds community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.
Online Asynchronous
August 17, 2022
Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session.
Upcoming Tuesday Sessions:
Curriculum developed and taught by faculty from
Degree Awarded: Master of Science in Digital Marketing Communications
Completed in one year, completely online.
You need 10 courses (that’s 30 credits) to earn your Master of Science in
Digital Marketing Communications. There are zero in-person commitments and
the structured, accelerated program ensures that you're able to finish in
one year. The Digital program is cohort-based, meaning you progress through
the ten courses with the same group of people. That makes for a good support
system.
Built-in certifications.
Employers want to know that you have both the strategy and the skill. Throughout
the Digital program, certifications in topics like Google Analytics and Tag
Manager and Facebook Blueprint are part of the curriculum. It's an added
layer of proof that you have the skills to execute a digital marketing strategy.
Pioneering faculty.
When you’re exploring ideas, technologies and media that don't even exist
yet, you need pioneers who know the terrain and are experts in guiding you
to the right outcomes. Our faculty are those pioneers. Not only are they
digital marketing practitioners, they are well connected to the leaders in
this industry. Together they bring you the latest in this constantly evolving
field, giving you the value of their knowledge and the gift of their mentorship.
Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught
by leading experts. Tuition is the same regardless of where you live and
the career possibilities are ever-expanding. According to the Bureau of Labor
Statistics, overall employment of advertising, promotions, and marketing
managers is projected to grow 8 percent in the next ten years, faster than
the average for all other occupations. And the built-in certifications are
an added value.
Admission to the Digital Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
Application Deadlines
Admission to the Digital program occurs three times per year — in the Early
Fall (August), Early Spring (January) and Summer (May). The Digital program
admits new students on a rolling schedule. Applicants are encouraged to apply
before the program’s priority/early application deadline in order to receive
full consideration.
Early Fall (August): Early/Priority Admission: May 15; Admission
Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission
Deadline: December 15
Summer (May): Early/Priority Admission: March 1; Admission Deadline:
May 1
Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.
Digital Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.
$24,600 – Residents and Non-Residents
Credits | Cost |
---|---|
1 | $820 |
3 | $2,460 |
6 | $4,920 |
9 | $7,380 |
Your personal admissions and enrollment coach
Email:
Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session:
Schedule a virtual session with me.
“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”
Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.
The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Digital Marketing Communications.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).