Program Details
Completed in one year, completely online.
You need 10 courses (that’s 30 credits) to earn your Master of Science in
Digital Marketing Communications. There are zero in-person commitments and
the structured, accelerated program ensures that you're able to finish in
one year. The Digital program is cohort-based, meaning you progress through
the ten courses with the same group of people. That makes for a good support
system.
Built-in certifications.
Employers want to know that you have both the strategy and the skill. Throughout
the Digital program, certifications in topics like Google Analytics and Tag
Manager and Facebook Blueprint are part of the curriculum. It's an added
layer of proof that you have the skills to execute a digital marketing strategy.
Pioneering faculty.
When you’re exploring ideas, technologies and media that don't even exist
yet, you need pioneers who know the terrain and are experts in guiding you
to the right outcomes. Our faculty are those pioneers. Not only are they
digital marketing practitioners, they are well connected to the leaders in
this industry. Together they bring you the latest in this constantly evolving
field, giving you the value of their knowledge and the gift of their mentorship.
Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught
by leading experts. Tuition is the same regardless of where you live and
the career possibilities are ever-expanding. According to the Bureau of Labor
Statistics, overall employment of advertising, promotions, and marketing
managers is projected to grow 8 percent in the next ten years, faster than
the average for all other occupations. And the built-in certifications are
an added value.
Curriculum
Program Website
Admission Requirements
Admission to the Digital Marketing Communications program is based on a holistic,
case-by-case analysis of the applicant’s WVU Graduate Application for Admission,
academic record (undergraduate transcript), years of relevant professional
experience (resume), and writing ability and intent (personal statement).
Admissions
- Designate your Admission Type and Intended Program as “Masters” and "Digital Marketing Communications (4938).” The primary delivery location/method is online.
-
$60.00 nonrefundable application fee (may be waived by attending
an
information session).
-
Personal Statement: Please detail your interest in the Digital
program, making sure to describe why attending the program will support
your career objectives (300-500 words).
-
Résumé
-
Official Academic Transcripts: Send via postal mail or electronic
delivery directly to: Office of Graduate Admissions One Waterfront Place
PO Box 6510 Morgantown, WV 26506-6510 Email:
GraduateAdmissions@mail.wvu.edu
Phone: (304) 293-2121
-
TOEFL or IELTS Scores (international students only): West Virginia
University requires international students to submit their TOEFL or IELTS
scores directly to the central WVU Office of Admissions. Use destination
code 5904 to have TOEFL scores sent. Generally, applicants whose first
language is not English must submit adequate
TOEFL or
IELTS results before an application can be considered for admission.
(TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based
= 550; IELTS = 6.5)
-
Letters of Recommendation (optional): Letters of recommendation
are preferred to be submitted as a part of the Online WVU Graduate Application
for Admission. Input the name and contact information of each recommendation
provider in the “Recommendations – Recommendation Providers list” section.
-
GRE or GMAT Scores (optional):
The destination code for the GRE
is 5904 and the GMAT is C2S-FB-24.
Application Deadlines
Admission to the Digital program occurs three times per year — in the Early
Fall (August), Early Spring (January) and Summer (May). The Digital program
admits new students on a rolling schedule. Applicants are encouraged to apply
before the program’s priority/early application deadline in order to receive
full consideration.
Early Fall (August): Early/Priority Admission: May 15; Admission
Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission
Deadline: December 15
Summer (May): Early/Priority Admission: March 1; Admission Deadline:
May 1
Questions? Contact our Enrollment Specialist at
wvuimc@mail.wvu.edu or (304) 293-6278.
Program Admissions Details