Digital Marketing Communications, M.S.
College of Creative Arts and Media
You've seen digital media evolve from static websites to responsive designs, from Facebook to TikTok, and from cable TV to Hulu. What's next? The WVU College of Creative Arts and Media offers a fully online master's degree in Digital Marketing Communications, providing you with the strategies and skills to excel in this dynamic field.
Cost:
$816 / Cost per credit hour *
Courses and Credits:
10 Courses / 30 Credits
Duration:
18-months to two years / 8-week terms
Dates:
Next Start: August 20, 2025 Admission Terms: Fall, Spring, Summer
Learning Format:
Online Asynchronous
Program Overview
Accelerated Online Marketing Degree Focused on What’s Coming Next
- Completed in One Year, Completely Online: There are zero in-person commitments and a structured, accelerated option allows you to complete the ten required courses in just one year, or spread courses out to balance life, work and family.
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Built-in Certifications: Certifications from major platforms like
Google and Facebook are built into the Digital curriculum, letting you hone
specific skills for your career and stand out to employers.
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Pioneering Faculty: WVU's Digital faculty are leading teams at major
agencies and for national clients. They understand the importance of a digital
strategy and how to implement one because they do it every day.
- Unbeatable Value: Tuition is the same regardless of where you live, and the flexible programming allows you to take courses at a pace your budget and calendar can handle.
"After completing my degree, I know having the knowledge and skills I've acquired will help me to grow as a professional and become a better leader in my field."
Hannah Booth
Digital Marketing Communications M.S.
Curriculum
Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.
Incorporated within WVU's online Digital Marketing Communications master's degree coursework, you can complete nearly a dozen certifications from the industry's leading digital platforms. These certifications provide you with in-demand skills and hands-on knowledge. Earning these credentials not only equips you with practical expertise, but also enhances your resume with verifiable proof of your capabilities - making you stand out to potential employers in a competitive job market.
Meet the Faculty
- IMC 440: Introduction to Digital Marketing Communication, 3 credit hours
- DMC 561: Audience Segmentation, 3 credit hours
- DMC 565: Customer Engagement Ethics & Strategies, 3 credit hours
- DMC 573: Campaign Metrics and Assessment, 3 credit hours
- IMC 534: Digital Storytelling, 3 credit hours
- IMC 519: Emerging Media and the Market, 3 credit hours
- IMC 529: Mobile Marketing, 3 credit hours
- IMC 541: Social Media and Marketing, 3 credit hours
- IMC 542: Web Metrics and Search Engine Optimization, 3 credit hours
- IMC 546: Augmented Reality & Virtual Reality in IMC, 3 credit hours
- IMC 543: Digital Video Production, 3 credit hours
- IMC 693: Special Topics, 3 credit hours
- IMC 544: Digital Marketing Communication Campaigns, 3 credit hours
- DMC 561, 3 credit hours
- IMC 440, 3 credit hours
- Elective, 3 credit hours
- Elective, 3 credit hour
Year One, Spring Semester
- DMC 565, 3 credit hours
- DMC 573, 3 credit hours
- IMC 534, 3 credit hours
- Elective, 3 credit hour
Year One, Summer Semester
- Production Course, 3 credit hours
- IMC 544, 3 credit hours
Grand Total: 30 credit hours
Note: Spring Admits will take the same courses in the same order but will start in a Spring semester and graduate at the conclusion of the following Fall semester.
It should be noted the plan of study above relies on accelerated semesters where two accelerated semesters can be completed within the "traditional" fall and spring semesters.
Video: The Student Experience
Admissions Events
Admissions Requirements and Eligibility
Admission to the Digital Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record(undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
Admissions Process and How to Apply
- Designate your Admission Type and Intended Program as "Masters" and "Data Marketing Communications (3744)." The primary delivery location/method is online.
- $60.00 nonrefundable application fee.
- Personal Statement: Please detail your interest in the Data program, making sure to describe why attending the program will support your career objectives (300-500 words).
- Résumé
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Official Academic Transcripts: Send via postal mail or electronic
delivery directly to: WVU Hub, P.O. Box 6004, Morgantown, WV 26506.
- Email: GraduateAdmissions@mail.wvu.edu
- Phone: (304) 293-2121
- TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
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Letters of Recommendation (optional): Letters of recommendation
are preferred to be submitted as a part of the Online WVU Graduate Application
for Admission.
- Input the name and contact information of each recommendation provider in the "Recommendations – Recommendation Providers list" section.
- GRE or GMAT scores are NOT required. If you would like to submit those scores, the destination code for the GRE is 5904 and the code for the GMAT is C2S-FB-24. Students who have not taken the GRE should let their enrollment specialist know that they wish to waive the requirement.
Application Deadlines
Admission to the Data program occurs two times per year—in the Early Fall (August) and Early Spring (January). The Data program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.
- Early Fall (August): Early/Priority Admission: June 15; Admission Deadline: August 1
- Early Spring (January): Early/Priority Admission: November 1; Admission Deadline: December 15
- Summer (May): Early/Priority Admission: March 15; Admission Deadline: May 1
Tuition, Fees and Financial Aid
- File the application for Federal Student Aid (FAFSA) by the June deadline to determine eligibility for funding and scholarships.
- Inquire with your employer about potential financial support for continuing your education.
Connect with Our Team
Brynne Myers Admissions Consultant
(304) 293-6278 Brynne.Myers@mail.wvu.edu
Explore Profile Schedule Chat
Careers and Employment
Digital Marketing Communications is one of the most rapidly growing industries as technology continues to evolve and thrive, leaving the door open to many possible career paths in business, marketing, advertising and content creation.
Career Paths
- Digital Marketing Manager
- Market Research Analyst
- Digital Marketing Strategist
- Sales and Marketing Manager
- Social Media Manager
- Web Content Manager
- Digital Marketing Coordinator
- Content Director