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Digital Marketing Communications M.S.

Jan. 10, 2022

Next Start Date

10

Courses Required

$820

Cost Per Credit Hour

30

Total Credit Hours

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Master of Science in Digital Marketing Communications

An Accelerated Online Marketing Degree Focused on What’s Coming Next

You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today's modern audience that builds community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.

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Learning Formats

Online Asynchronous


Start Date

January 10, 2022
May 16, 2022
August 17, 2022

Meet Ryan Minnigh

Your personal admissions and enrollment coach

Email: rminnigh@mail.wvu.edu
Phone: (304) 293-6278


“As the Enrollment Specialist, I work with prospective students interested in the Reed College of Media’s Online Graduate Programs in Data Marketing Communications, Digital Marketing Communications and Integrated Marketing Communications.”

Learn More About Ryan


Ryan Minnigh profile.

Program Details

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Completed in one year, completely online.
You need 10 courses (that’s 30 credits) to earn your Master of Science in Digital Marketing Communications. There are zero in-person commitments and the structured, accelerated program ensures that you're able to finish in one year. The Digital program is cohort-based, meaning you progress through the ten courses with the same group of people. That makes for a good support system.

Built-in certifications.
Employers want to know that you have both the strategy and the skill. Throughout the Digital program, certifications in topics like Google Analytics and Tag Manager and Facebook Blueprint are part of the curriculum. It's an added layer of proof that you have the skills to execute a digital marketing strategy.

Pioneering faculty.
When you’re exploring ideas, technologies and media that don't even exist yet, you need pioneers who know the terrain and are experts in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they digital marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field, giving you the value of their knowledge and the gift of their mentorship.

Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live and the career possibilities are ever-expanding. According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all other occupations. And the built-in certifications are an added value.

Curriculum Program Website


Admission Requirements

Admission to the Digital Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  1. Designate your Admission Type and Intended Program as “Masters” and "Digital Marketing Communications (4938).” The primary delivery location/method is online.
  2. $60.00 nonrefundable application fee (may be waived by attending an information session).
  3. Personal Statement: Please detail your interest in the Digital program, making sure to describe why attending the program will support your career objectives (300-500 words).
  4. Résumé
  5. Official Academic Transcripts: Send via postal mail or electronic delivery directly to: Office of Graduate Admissions One Waterfront Place PO Box 6510 Morgantown, WV 26506-6510 Email: GraduateAdmissions@mail.wvu.edu Phone: (304) 293-2121
  6. TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
  7. Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT Scores (optional): 
The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

Application Deadlines
Admission to the Digital program occurs three times per year — in the Early Fall (August), Early Spring (January) and Summer (May). The Digital program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

Early Fall (August): Early/Priority Admission: May 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission Deadline: December 15
Summer (May): Early/Priority Admission: March 1; Admission Deadline: May 1

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Program Admissions Details

Estimated Tuition and Fees

Digital Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.

Total Degree Cost

$24,600 – Residents and Non-Residents

Cost Breakdown by Credit Hours

Credits Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.


Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Digital Marketing Communications.

Search Marketing Strategist
Projected Growth: 8% of higher *Bright Outlook

Marketing Manager
Projected Growth: 7-10% *Bright Outlook

Director of Strategic Communications
Projected Growth: 4-6%

Digital Advertising Manager
Projected Growth: 8-10%

Marketing Strategist
Projected Growth: 15% or higher *Bright Outlook

Marketing Research Analyst
Projected Growth: 8% of higher *Bright Outlook


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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