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West Virginia University WVU Online
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Digital Marketing Communications M.S.

Aug. 16, 2023

Next Start Date

10

Courses Required

$820

Cost Per Credit Hour

30

Total Credit Hours

Online Asynchronous

Learning Formats

An Accelerated Online Marketing Degree Focused on What’s Coming Next

You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today's modern audience that builds community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.

Digital marketing manager looking at a tablet in an office.

Completed in one year, completely online.
You need 10 courses (that’s 30 credits) to earn your Master of Science in Digital Marketing Communications. There are zero in-person commitments and the structured, accelerated program ensures that you're able to finish in one year. The Digital program is cohort-based, meaning you progress through the ten courses with the same group of people. That makes for a good support system.

Built-in certifications.
Employers want to know that you have both the strategy and the skill. Throughout the Digital program, certifications in topics like Google Analytics and Tag Manager and Facebook Blueprint are part of the curriculum. It's an added layer of proof that you have the skills to execute a digital marketing strategy.

Pioneering faculty.
When you’re exploring ideas, technologies and media that don't even exist yet, you need pioneers who know the terrain and are experts in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they digital marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field, giving you the value of their knowledge and the gift of their mentorship.

Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live and the career possibilities are ever-expanding. According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all other occupations. And the built-in certifications are an added value.

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Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session.

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Digital Marketing Communications M.S. Admission Requirements

Admission to the Digital Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Admissions

  • Designate your Admission Type and Intended Program as “Masters” and "Digital Marketing Communications (4938).” The primary delivery location/method is online.
  • $60.00 nonrefundable application fee.
  • Personal Statement: Please detail your interest in the Digital program, making sure to describe why attending the program will support your career objectives (300-500 words).
  • Résumé
  • Official Academic Transcripts: Send via postal mail or electronic delivery directly to: Office of Graduate Admissions One Waterfront Place PO Box 6510 Morgantown, WV 26506-6510 Email: GraduateAdmissions@mail.wvu.edu Phone: (304) 293-2121
  • TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
  • Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores are NOT required. If you would like to submit those scores, the destination code for the GRE is 5904 and the code for the GMAT is C2S-FB-24. Students who have not taken the GRE should let their enrollment specialist know that they wish to waive the requirement.

Application Deadlines

Admission to the Digital program occurs three times per year — in the Early Fall (August), Early Spring (January) and Summer (May). The Digital program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

Early Fall (August): Early/Priority Admission: May 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission Deadline: December 15
Summer (May): Early/Priority Admission: March 1; Admission Deadline: May 1

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

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Student and Faculty Spotlight

Learn more about student and faculty experiences in the Digital Marketing Communications M.S. program.

Amy Teller profile image.

Amy Teller

"Connecting with students one-on-one is essential to online learning."

Read More About Amy

Hannah Booth profile.

Hannah Booth

"There are people of all ages and from all over the world in my classes!"

Read More About Hannah

Tuition, Fees, and Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Digital Marketing Communications M.S. total degree cost: $24,600 – Residents and Non-Residents

Credits Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Courses and Curriculum


Course Title Credit Hours
IMC 640 Introduction to Digital Marketing Communications 3
DMC 661 Audience Research and Segmentation 3
DMC 673 Campaign Metrics and Assessment 3
DMC 665 Customer Engagement Ethics and Strategies 3
IMC 634 Digital Storytelling 3
IMC 643 Digital Video Production 3
IMC 629 Mobile Marketing 3
IMC 641 Social Media and Marketing 3
IMC 642 Web Metrics & SEO 3
IMC 644 Digital Marketing Communications Campaigns 3

Total Hours: 30

Your future in Digital Marketing Communications

Learn how to meet your audiences where they are through SEO, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics and desktop and mobile user experiences.

The Benefits of pursuing a Digital Marketing Communications M.S. degree at WVU

Digital marketers must have a thorough understanding of search engine optimization, organic and paid search, display marketing, social media marketing, marketing automation, content marketing, multi-channel analytics, always-on campaigns, and desktop and mobile user experiences. Understanding these digital marketing platforms and using the data they provide to develop more impactful marketing campaigns is central to the WVU Digital Marketing Communications degree.

Career Outlook in the Media Communication space

According to the U.S. Bureau of Labor Statistics, overall employment in the media and communication occupations is projected to grow 6% from 2021-2031. Growth is about as fast as the average for all occupations.

Frequently Asked Questions

Why should I earn my Digital Marketing Communications degree at WVU?

As part of the online Digital Marketing Communications master's degree program, you complete ten certifications from the industry's leading digital platforms. This not only gives you in-demand skills and knowledge, but it's proof on your resume that will set you apart with potential employers.

What are some skills that a person should possess to pursue this degree?

Digital Marketing Communication professionals work in groups, share ideas, and entice or persuade people to consider the purchase of certain items or services. The top skills a digital marketer should possess include:

  • Copywriting
  • Public Speaking
  • Self Confidence
  • Ability to convey ideas
  • Ability to use media to reach intended audiences

Is Digital Marketing Communications a good career?

According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.

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PO Box 6800
Morgantown, WV 26506-6800


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Email: WVUOnlineInquiry@mail.wvu.edu

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