Aug. 16, 2023
Next Start Date
10
Courses Required
$820
Cost Per Credit Hour
30
Total Credit Hours
Next Start Date
Courses Required
Cost Per Credit Hour
Total Credit Hours
WVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.
Online Asynchronous
Cohort-based
August 16, 2023
January 8, 2024
Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session. Plus, you'll receive an app fee waiver for attending!
Curriculum developed and taught by faculty from
Degree Awarded: Master of Science in Data Marketing Communications
100% Online
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing
Communications. There are zero in-person commitments. We’ve built in a peer
community through our cohort system, which means you progress through the
entire program with the same group of people going through together. That
makes for a good support system. Students lean on each other virtually and
gather for fun if the opportunity arises.
Faculty on the Cutting Edge
When you’re venturing into new frontiers, you need pioneers who know the
terrain and are expert in guiding you to the right outcomes. Our faculty
are those pioneers. Not only are they data marketing practitioners, they
are well connected to the leaders in this industry. Together they bring you
the latest in this constantly evolving field. Giving you the value of their
knowledge and the gift of their mentorship.
Personalized Attention
We purposefully keep class sizes small (20 students or fewer), so you can
interact as much as you would like with like-minded faculty and classmates.
Moreover, our dedicated advisors will walk you through anything - enrollment,
scheduling, tuition questions, technical issues, career planning, resume
reviews, etc.
Return on Investment
A ground-breaking, industry relevant program taught by professors who are
also practitioners, and tuition that is super competitive and the same no
matter where you live. That’s a lot of bang for your buck. You can spread
courses out to pay small amounts as you go. Even though the Data program
is relatively new, we have already seen graduates earn promotions and raises
since earning their degrees. Now that’s ROI.
Admission to the Data Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
Application Deadlines
Admission to the Data program occurs two times per year—in the Early Fall
(August) and Early Spring (January). The Data program admits new students
on a rolling schedule. Applicants are encouraged to apply before the program’s
priority/early application deadline in order to receive full consideration.
Early Fall (August): Early/Priority Admission: May 15; Admission
Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission
Deadline: December 15
Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.
Data Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.
$24,600 – Residents and Non-Residents
Credits | Cost |
---|---|
1 | $820 |
3 | $2,460 |
6 | $4,920 |
9 | $7,380 |
Your personal admissions and enrollment coach
Email:
Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session:
Schedule a virtual session with me.
“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”
Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.
The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Data Marketing Communications.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).