Program Details
100% Online
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing
Communications. There are zero in-person commitments. We’ve built in a peer
community through our cohort system, which means you progress through the
entire program with the same group of people going through together. That
makes for a good support system. Students lean on each other virtually and
gather for fun if the opportunity arises.
Faculty on the Cutting Edge
When you’re venturing into new frontiers, you need pioneers who know the
terrain and are expert in guiding you to the right outcomes. Our faculty
are those pioneers. Not only are they data marketing practitioners, they
are well connected to the leaders in this industry. Together they bring you
the latest in this constantly evolving field. Giving you the value of their
knowledge and the gift of their mentorship.
Personalized Attention
We purposefully keep class sizes small (20 students or fewer), so you can
interact as much as you would like with like-minded faculty and classmates.
Moreover, our dedicated advisors will walk you through anything - enrollment,
scheduling, tuition questions, technical issues, career planning, resume
reviews, etc.
Return on Investment
A ground-breaking, industry relevant program taught by professors who are
also practitioners, and tuition that is super competitive and the same no
matter where you live. That’s a lot of bang for your buck. You can spread
courses out to pay small amounts as you go. Even though the Data program
is relatively new, we have already seen graduates earn promotions and raises
since earning their degrees. Now that’s ROI.
Curriculum
Program Website
Admission Requirements
Admission to the Data Marketing Communications program is based on a holistic,
case-by-case analysis of the applicant’s WVU Graduate Application for Admission,
academic record (undergraduate transcript), years of relevant professional
experience (resume), and writing ability and intent (personal statement).
Admissions
- Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935).” The primary delivery location/method is online.
-
$60.00 nonrefundable application fee (may be waived by attending
an
information session).
-
Personal Statement: Please detail your interest in the Data
program, making sure to describe why attending the program will support
your career objectives (300-500 words).
-
Résumé
-
Official Academic Transcripts: Send via postal mail or electronic
delivery directly to:
Office of Graduate Admissions
One Waterfront Place
PO Box 6510
Morgantown, WV 26506-6510
Email:
GraduateAdmissions@mail.wvu.edu
Phone: (304) 293-2121
-
TOEFL or IELTS Scores (international students only): West Virginia
University requires international students to submit their TOEFL or IELTS
scores directly to the central WVU Office of Admissions. Use destination
code 5904 to have TOEFL scores sent. Generally, applicants whose first
language is not English must submit adequate
TOEFL or
IELTS results before an application can be considered for admission.
(TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based
= 550; IELTS = 6.5)
-
Letters of Recommendation (optional): Letters of recommendation
are preferred to be submitted as a part of the Online WVU Graduate Application
for Admission. Input the name and contact information of each recommendation
provider in the “Recommendations – Recommendation Providers list” section.
-
GRE or GMAT Scores (optional):
The destination code for the GRE
is 5904 and the GMAT is C2S-FB-24.
Application Deadlines
Admission to the Data program occurs two times per year—in the Early Fall
(August) and Early Spring (January). The Data program admits new students
on a rolling schedule. Applicants are encouraged to apply before the program’s
priority/early application deadline in order to receive full consideration.
Early Fall (August): Early/Priority Admission: May 15; Admission
Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission
Deadline: December 15
Questions? Contact our Enrollment Specialist at
wvuimc@mail.wvu.edu or (304) 293-6278.
Program Admissions Details