A First-of-its-Kind Degree Developed by Industry Insiders
WVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.
100% Online
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing
Communications. There are zero in-person commitments. We’ve built in a peer
community through our cohort system, which means you progress through the
entire program with the same group of people going through together. That
makes for a good support system. Students lean on each other virtually and
gather for fun if the opportunity arises.
Faculty on the Cutting Edge
When you’re venturing into new frontiers, you need pioneers who know the
terrain and are expert in guiding you to the right outcomes. Our faculty
are those pioneers. Not only are they data marketing practitioners, they
are well connected to the leaders in this industry. Together they bring you
the latest in this constantly evolving field. Giving you the value of their
knowledge and the gift of their mentorship.
Personalized Attention
We purposefully keep class sizes small (20 students or fewer), so you can
interact as much as you would like with like-minded faculty and classmates.
Moreover, our dedicated advisors will walk you through anything - enrollment,
scheduling, tuition questions, technical issues, career planning, resume
reviews, etc.
Return on Investment
A ground-breaking, industry relevant program taught by professors who are
also practitioners, and tuition that is super competitive and the same no
matter where you live. That’s a lot of bang for your buck. You can spread
courses out to pay small amounts as you go. Even though the Data program
is relatively new, we have already seen graduates earn promotions and raises
since earning their degrees. Now that’s ROI.
Attend a Virtual Information Session
Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session.