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Data Marketing Communications M.S.

Jan. 10, 2022

Next Start Date

10

Courses Required

$820

Cost Per Credit Hour

30

Total Credit Hours

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Master of Science in Data Marketing Communications

A First-of-its-Kind Degree Developed by Industry Insiders

WVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.

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Learning Formats

Online Asynchronous
Cohort-based


Start Date

January 10, 2022
August 17, 2022

Meet Ryan Minnigh

Your personal admissions and enrollment coach

Email: rminnigh@mail.wvu.edu
Phone: (304) 293-6278


“As the Enrollment Specialist, I work with prospective students interested in the Reed College of Media’s Online Graduate Programs in Data Marketing Communications, Digital Marketing Communications and Integrated Marketing Communications.”

Learn More About Ryan


Ryan Minnigh profile.

Program Details

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100% Online
You need 10 courses, that’s 30 credits, to earn your M.S. in Data Marketing Communications. There are zero in-person commitments. We’ve built in a peer community through our cohort system, which means you progress through the entire program with the same group of people going through together. That makes for a good support system. Students lean on each other virtually and gather for fun if the opportunity arises.

Faculty on the Cutting Edge
When you’re venturing into new frontiers, you need pioneers who know the terrain and are expert in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they data marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field. Giving you the value of their knowledge and the gift of their mentorship.

Personalized Attention
We purposefully keep class sizes small (20 students or fewer), so you can interact as much as you would like with like-minded faculty and classmates. Moreover, our dedicated advisors will walk you through anything - enrollment, scheduling, tuition questions, technical issues, career planning, resume reviews, etc.

Return on Investment
A ground-breaking, industry relevant program taught by professors who are also practitioners, and tuition that is super competitive and the same no matter where you live. That’s a lot of bang for your buck. You can spread courses out to pay small amounts as you go. Even though the Data program is relatively new, we have already seen graduates earn promotions and raises since earning their degrees. Now that’s ROI.

Curriculum Program Website


Admission Requirements

Admission to the Data Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  1. Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935).” The primary delivery location/method is online.
  2. $60.00 nonrefundable application fee (may be waived by attending an information session).
  3. Personal Statement: Please detail your interest in the Data program, making sure to describe why attending the program will support your career objectives (300-500 words).
  4. Résumé
  5. Official Academic Transcripts: Send via postal mail or electronic delivery directly to:
    Office of Graduate Admissions
    One Waterfront Place
    PO Box 6510
    Morgantown, WV 26506-6510
    Email: GraduateAdmissions@mail.wvu.edu
    Phone: (304) 293-2121
  6. TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
  7. Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  8. GRE or GMAT Scores (optional):
 The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

Application Deadlines
Admission to the Data program occurs two times per year—in the Early Fall (August) and Early Spring (January). The Data program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

Early Fall (August): Early/Priority Admission: May 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission Deadline: December 15

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Program Admissions Details

Estimated Tuition and Fees

Data Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.

Total Degree Cost

$24,600 – Residents and Non-Residents

Cost Breakdown by Credit Hours

Credits Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.


Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Data Marketing Communications.

Marketing Strategist
Projected Growth: 7-10% or higher *Bright Outlook

Marketing Manager
Projected Growth: 7-10% *Bright Outlook

Search Marketing Strategist
Projected Growth: 8% of higher *Bright Outlook

Market Research Analyst
Projected Growth: 8% of higher *Bright Outlook

Business Intelligence Analyst
Projected Growth: 7-10% *Bright Outlook

Advertising and Promotions Manager
Projected Growth: 2-3%


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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