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Integrated Marketing Communications Graduate Certificate

May 15, 2023

Next Start Date

4

Courses Required

$820

Cost Per Credit Hour

12

Total Credit Hours

Learn New Cutting-Edge Skills

The Integrated Marketing Communications (IMC) graduate certificate, offered by the WVU Reed College of Media, features a cutting-edge curriculum that will help professionals in this rapidly changing field learn new skills and polish old ones. The program provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. The versatility of this certificate opens doors to many career opportunities and the demand for professionals is ever-increasing from a wide variety of employers in a range of industries.

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Learning Formats

Online Asynchronous


Start Dates

May 15, 2023
August 16, 2023
January 8, 2024


Attend a Virtual Information Session

Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session. Plus, you'll receive an app fee waiver for attending!

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Integrated Marketing Communications Graduate Certificate

Program Details

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The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.

Program Website


Admission Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  • Apply with the online Graduate Application
  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Integrated Marketing Communications (CG13). The primary delivery method is online.
  • Pay the $60 non-refundable graduate application fee (may be waived by attending an information session).
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU) and
    1. Mail to:
      WVU Office of Graduate Admissions
      One Waterfront Place
      PO Box 6510
      Morgantown, WV 26506-6510
    2. or Email to: GraduateAdmissions@mail.wvu.edu

NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or 304-293-6278.

Estimated Tuition and Fees

Integrated Marketing Communications Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.


Total Degree Cost

$9,840 – Residents and Non-Residents

Meet Breanne Ford

Your personal admissions and enrollment coach

Email: Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session: Schedule a virtual session with me.

Breanne Ford standing in front of a screen at the Reed Media Center.

“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”

Learn More About Breanne

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Financial Aid

This graduate certificate is not eligible for financial aid.


Career Paths

Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Marketing Research Analyst and Marketing Specialist
Projected Growth: 11% or higher *Bright Outlook

Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%

Marketing Manager
Projected Growth: 7-10% *Bright Outlook


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

WVU Online

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Occasionally a student will encounter an issue with an online course that he or she doesn’t know how to resolve. Should this occur, please visit the link below.

Internal Student Complaint Process

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WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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