Integrated Marketing Communications Graduate Certificate

College of Creative Arts and Media

The IMC Graduate Certificate provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight and brand equity management. Delivered exclusively online, this graduate certificate equips you with practical skills to keep pace with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum, emphasizing the application of the best strategies and tactics to reach key audiences. The program is taught by expert faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

Elevate Your IMC Expertise

• Comprehensive Curriculum: Covering essential topics such as digital marketing, branding, and strategic communication.
• Flexible Learning: Entirely online program, allowing you to balance your studies with professional and personal commitments.
• Expert Faculty: Learn from industry leaders and experienced professionals who bring real-world insights to the classroom.

The four-course Integrated Marketing Communications Graduate Certificate provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. This certificate program helps professionals in this rapidly changing field learn new skills and polish old ones.

IMC courses prepare you to:

• Set measurable objectives, both campaign objectives, and objectives within each individual marketing communications function.
• Better understand conversations around strategy.
• Create more effective communication strategies based on both internal (psychological) and external (sociological) influences that impact consumer decision-making.
• Use ethnography as a research method to better understand consumers and the ability to create an ethnography proposal.
• Conduct a brand audit and build out recommendations based on your research.
• Analyze competitors to enhance brand competitiveness.
• Understand consumer decision-making and preferences.
• Asses how technologies are affecting consumer experience.
• Use a variety of technologies to integrate traditional marketing with new media.
• Stay with the changing trends as new media emerges.

• Designate your Admission Type as Graduate Certificate. Under Intended Program, select Integrated Marketing Communications (CG13). The primary delivery method is online.
• Pay the $60 non-refundable graduate application fee.
• Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
• Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
• Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
• GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
• TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to WVU Hub, 62 Morrill Way - Suite 220, Morgantown, WV 26506. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
• Request official transcripts from all institutions attended (other than WVU) and mail to:
• WVU Hub
• P.O. Box 6004
• Morgantown, WV 26506
• or Email to: GraduateAdmissions@mail.wvu.edu

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

How to Apply

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Visit the Estimate Costs and Aid webpage to estimate and plan for other potential expenses.

Tuition per credit hour is listed on the page of your program of interest. Please note, tuition and fees are reviewed and subject to change at the start of each academic year.

• Learn More about Tuition and Financial Aid
• Explore All WVU System Tuition and Fees
• Understand Restrictions on University Tuition Waivers

As a graduate of the Integrated Marketing Communications Graduate Certificate program, you will be equipped with the skills and knowledge to excel in a variety of dynamic roles within the marketing and communications industry. Whether you're aiming to advance in your current career or pivot to a new path, this program can open doors to opportunities in advertising, public relations, digital marketing, and more across many industries. With a strong foundation in integrated marketing strategies, you'll be prepared to lead and innovate.