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Integrated Marketing Communications Graduate Certificate

Aug. 21, 2024

Next Start Date


Courses Required


Cost Per Credit Hour


Total Credit Hours

Online Asynchronous

Learning Format

The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Learning New Cutting-Edge Skills

The Integrated Marketing Communications (IMC) graduate certificate, offered by the WVU Reed College of Media, features a cutting-edge curriculum that will help professionals in this rapidly changing field learn new skills and polish old ones. The program provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. The versatility of this certificate opens doors to many career opportunities and the demand for professionals is ever-increasing from a wide variety of employers in a range of industries.

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Program Details

The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.

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Thank you for your interest in the Integrated Marketing Communications Graduate Certificate program at West Virginia University! Attend a Virtual Information Session and learn more about Integrated Marketing Communications Graduate Certificate program.


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Integrated Marketing Communications Graduate Certificate Admission Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Integrated Marketing Communications (CG13). The primary delivery method is online.
  • Pay the $60 non-refundable graduate application fee.
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU) and
    1. Mail to:
      WVU Office of Graduate Admissions
      One Waterfront Place
      PO Box 6510
      Morgantown, WV 26506-6510
    2. or Email to:

NOTE: For the most up-to-date admissions requirements, please visit

Questions? Contact our Enrollment Specialist at or (304) 293-6278.

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Tuition, Fees, and Financial Aid

Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.

Integrated Marketing Communications Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents

Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.

What else should I know about the integrated marketing communications certificate program?

The four-course Integrated Marketing Communications graduate certificate provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. This certificate program helps professionals in this rapidly changing field learn new skills and polish old ones.

Career Outlook

According to the Bureau of Labor Statistics, employment in media and communication occupations is projected to grow 6 percent from 2021-2031, about as fast as the average for all occupations.

Who is the ideal student for this program?

Ideal students are those interested in:

  • Conducting consumer research to inform marketing
  • Using a variety of media and tools to create a marketing campaign
  • The strategy side of marketing, public relations and advertising
  • Keeping up with the latest trends

Students working toward their IMC certificate take one course per term for one calendar year (four terms). Certificate-seeking students can begin coursework in any term.

Course Title Credit Hours
IMC 410 Introduction to Integrated Marketing Communications 3
IMC 412 Audience Insight 3
IMC 413 Brand Equity Management 3
IMC 419 Emerging Media and the Market 3

Total Hours: 12

Frequently Asked Questions

What careers can I expect to be prepared for?

Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

  • Marketing Research Analyst and Marketing Specialist Projected Growth: 11% or higher *Bright Outlook
  • Marketing Strategist Projected Growth: 7-10% *Bright Outlook
  • Public Relations Specialist Projected Growth: 4-6%
  • Marketing Manager Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

What are the benefits to pursuing graduate certificates?

There are several reasons why someone may choose to earn a graduate certificate. Some of the reasons include specialization, career advancement, skill enhancement, time and cost efficiency, flexibility and convenience and for a pathway into a master’s degree.

Why an IMC graduate certificate?

Integrated marketing recognizes that consumers interact with brands through multiple channels and devices, and it seeks to ensure that all touch-points deliver a consistent brand experience. By integrating marketing efforts, organizations can enhance brand visibility, increase brand recognition, improve customer engagement, and drive desired actions from their target audience.

Related Programs

Higher Education Marketing Graduate Certificate Digital And Social Media Graduate Certificate Creative Strategy Graduate Certificate

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