May 15, 2023
Next Start Date
4
Courses Required
$820
Cost Per Credit Hour
12
Total Credit Hours
Next Start Date
Courses Required
Cost Per Credit Hour
Total Credit Hours
The Integrated Marketing Communications (IMC) graduate certificate, offered by the WVU Reed College of Media, features a cutting-edge curriculum that will help professionals in this rapidly changing field learn new skills and polish old ones. The program provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. The versatility of this certificate opens doors to many career opportunities and the demand for professionals is ever-increasing from a wide variety of employers in a range of industries.
Online Asynchronous
May 15, 2023
August 16, 2023
January 8, 2024
Learn more about the Data, Digital and Integrated Marketing Communications Online Master's programs, or our graduate certificates, in a live Zoom session. Plus, you'll receive an app fee waiver for attending!
Curriculum developed and taught by faculty from
Degree Awarded: Integrated Marketing Communications Graduate Certificate
The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or 304-293-6278.
Integrated Marketing Communications Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.
$9,840 – Residents and Non-Residents
Your personal admissions and enrollment coach
Email:
Breanne.Ford@mail.wvu.edu
Phone: (304) 293-6278
Virtual Session:
Schedule a virtual session with me.
“As an IMC graduate who balanced a full-time career with a full-time graduate program, I understand the stress of working and attending school all while trying to maintain a personal life. This experience drives my passion for helping other students. The thing I like most about this job is that I get to welcome people into the Mountaineer family!”
Complete the form, and we'll send you program information. If you want, give us your phone number, and we'll call and answer any questions you have. We don't share, or sell, your information with anyone.
This graduate certificate is not eligible for financial aid.
Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).