Jan. 8, 2024
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The Integrated Marketing Communications (IMC) graduate certificate, offered by the WVU Reed College of Media, features a cutting-edge curriculum that will help professionals in this rapidly changing field learn new skills and polish old ones. The program provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. The versatility of this certificate opens doors to many career opportunities and the demand for professionals is ever-increasing from a wide variety of employers in a range of industries.
The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.
Attend a Virtual Information Session
Thank you for your interest in the Integrated Marketing Communications Graduate Certificate program at West Virginia University! Attend a Virtual Information Session and learn more about Integrated Marketing Communications Graduate Certificate program.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at email@example.com or (304) 293-6278.
Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.
Integrated Marketing Communications Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
Students working toward their IMC certificate take one course per term for one calendar year (four terms). Certificate-seeking students can begin coursework in any term.
|IMC 610||Introduction to Integrated Marketing Communications||3|
|IMC 612||Audience Insight||3|
|IMC 613||Brand Equity Management||3|
|IMC 619||Emerging Media and the Market||3|
Total Hours: 12
The four-course Integrated Marketing Communications graduate certificate provides a broad overview of IMC, focusing on the study of emerging media and the market, including audience insight, and brand equity management. This certificate program helps professionals in this rapidly changing field learn new skills and polish old ones.
According to the Bureau of Labor Statistics, employment in media and communication occupations is projected to grow 6 percent from 2021-2031, about as fast as the average for all occupations.
Ideal students are those interested in:
Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
There are several reasons why someone may choose to earn a graduate certificate. Some of the reasons include specialization, career advancement, skill enhancement, time and cost efficiency, flexibility and convenience and for a pathway into a master’s degree.
Integrated marketing recognizes that consumers interact with brands through multiple channels and devices, and it seeks to ensure that all touch-points deliver a consistent brand experience. By integrating marketing efforts, organizations can enhance brand visibility, increase brand recognition, improve customer engagement, and drive desired actions from their target audience.