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Healthcare Communication Graduate Certificate

To be Announced

Next Start Date

4

Courses Required

$820

Cost Per Credit Hour

12

Total Credit Hours

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Curriculum developed and taught by faculty from

Reed College of Media

Degree Awarded: Healthcare Communication Graduate Certificate

Enter the World of Healthcare Marketing

The Healthcare Communication Graduate Certificate, offered by the Reed College of Media prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention, and healthy lifestyles. You will develop healthcare communications campaigns using integrated marketing communications (IMC) strategy, as well as understand how to brand, build credibility, identify target audiences and evaluate return on investment (ROI) for healthcare marketing communications. Professionals in this area are in demand and potential employers include a variety of medical organizations, from small practices to large government agencies.

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Learning Formats

Online Asynchronous


Start Date

To be Announced

Program Details

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The Healthcare Communication Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to understand what factors drive health decisions so they can combine marketing tactics with messaging to promote health behavior changes. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.

Program Website


Admission Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


Admissions

  • Apply with the online Graduate Application
  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Healthcare Communication (CG51). The primary delivery method is ONLINE.
  • Pay the $60 non-refundable graduate application fee (may be waived by attending an information session).
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU) and
    1. Mail to:
      WVU Office of Graduate Admissions
      One Waterfront Place
      PO Box 6510
      Morgantown, WV 26506-6510
    2. or Email to: GraduateAdmissions@mail.wvu.edu

NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or 304-293-6278.

Estimated Tuition and Fees

Healthcare Communication Graduate Certificate requires 12 credit hours to complete. Cost per credit hour is $820.


Total Degree Cost

$9,840 – Residents and Non-Residents

Financial Aid

This graduate certificate is not eligible for financial aid.


Career Paths

Students who graduate from WVU Online with the Healthcare Communication Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Marketing Research Analyst and Marketing Specialist
Projected Growth: 11% or higher *Bright Outlook

Marketing Strategist
Projected Growth: 7-10% *Bright Outlook

Public Relations Specialist
Projected Growth: 4-6%

Marketing Manager
Projected Growth: 7-10% *Bright Outlook


Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

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WVU Online
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PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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