Jan. 8, 2024
Next Start Date
Cost Per Credit Hour
Total Credit Hours
The Healthcare Communication Graduate Certificate, offered by the Reed College of Media prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention, and healthy lifestyles. You will develop healthcare communications campaigns using integrated marketing communications (IMC) strategy, as well as understand how to brand, build credibility, identify target audiences and evaluate return on investment (ROI) for healthcare marketing communications. Professionals in this area are in demand and potential employers include a variety of medical organizations, from small practices to large government agencies.
The Healthcare Communication Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to understand what factors drive health decisions so they can combine marketing tactics with messaging to promote health behavior changes. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at email@example.com or (304) 293-6278.
Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.
Healthcare Communication Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
The Healthcare Communication Certificate is offered exclusively online with no on-campus classroom attendance required.
The Healthcare Communication certificate in is intended to prepare students for careers focusing on implementing a comprehensive integrated marketing communications strategy within the healthcare industry. Students will be exposed to course work focused on legal and ethical issues as they apply to healthcare communications via content marketing and utilizing new technologies, including augmented and virtual reality.
The program is taught by a diverse faculty who are recognized leaders in their fields.
Minimum cumulative GPA of 2.75 required.
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.
|IMC 624||Cause Marketing||3|
|IMC 627||Healthcare Marketing||3|
|IMC 639||Content Marketing||3|
|IMC 646||Augmented Reality & Virtual Reality in IMC||3|
Total Hours: 12
The four-course Healthcare Communications graduate certificate prepares you for data-minded careers within the healthcare industry. An ever-changing and competitive industry, the healthcare field needs effective communicators to develop healthcare communication campaigns using integrated marketing strategies.
According to the Bureau of Labor Statistics, employment in healthcare occupations is projected to grow 13 percent from 2021 – 2031, much faster than the average for all occupations. Media and communication occupations is projected to grow about 6 percent.
Ideal students are those interested in:
Students who graduate from WVU Online with the Healthcare Communication Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Overall, healthcare communications personnel play a vital role in ensuring effective communication within healthcare organizations and between healthcare providers, patients, and the public. Their work contributes to building trust, promoting health literacy, and enhancing the overall patient experience.
Healthcare communications personnel often act as liaisons between healthcare organizations and the media. They may prepare healthcare professionals for interviews, manage media inquiries, and arrange press conferences or interviews. They work to build positive relationships with media outlets and ensure accurate reporting of healthcare-related news.