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Data Marketing Communications Graduate Certificate

Aug. 16, 2023

Next Start Date

4

Courses Required

$820

Cost Per Credit Hour

12

Total Credit Hours

Online Asynchronous

Learning Formats

Interpret Data for Marketing Campaigns

The Data Marketing Communications Graduate Certificate, offered by the Reed College of Media, will prepare you for a career in this emerging discipline that involves interpreting data and communicating key insights gleaned from data, in order to make better marketing decisions. You will learn the basic principles of marketing and digital analytics and the use of metrics and analytics in business. The curriculum covers campaign planning and media buying, as well as campaign metrics assessment, and audience segmentation. This is a great career field for you if you enjoy working with data to improve the effectiveness of campaigns in a highly competitive marketplace.

Shot of a young businessman presenting data on a screen during a meeting in an office.

Program Details

The Data Marketing Communications Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that requires understanding and interoperating the data behind the marketing to make better decisions at every stage of the marketing process. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty — from marketing directors to academics to entrepreneurs — who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree in Data Marketing Communications.

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Data Marketing Communications Graduate Certificate Admission Requirements

  • Apply with the online Graduate Application
  • Designate your Admission Type as Graduate Certificate. Under Intended Program, select Creative Strategy (CG48). The primary delivery method is ONLINE.
  • Pay the $60 non-refundable graduate application fee.
  • Submit 300-500 word personal statement about your interest in the IMC program and how it will meet your career objectives.
  • Submit resume that illustrates relevant and professional experience. Please convert your resume to PDF to ensure that no formatting is altered.
  • Letters of Recommendation (optional). Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
  • GRE or GMAT scores (optional). The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.
  • TOEFL or IELTS Scores for International Students. WVU requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use the destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission: TOEFL (Internet-Based) = 79; TOEFL (Computer-Based = 213; TOEFL (Paper-Based) = 550; IELTS = 6.5.
  • Request official transcripts from all institutions attended (other than WVU) and
    1. Mail to:
      WVU Office of Graduate Admissions
      One Waterfront Place
      PO Box 6510
      Morgantown, WV 26506-6510
    2. or Email to: GraduateAdmissions@mail.wvu.edu

NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

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Tuition, Fees, and Financial Aid

Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.

Data Marketing Communications Graduate Certificate total degree cost: $9,840 – Residents and Non-Residents

Credits Cost
1 $820
3 $2,460
6 $4,920
9 $7,380
12 $9,840

Courses and Curriculum

Certificate Code - CG49

The Data Marketing Communications Certificate is offered exclusively online with no on-campus classroom attendance required.

The Data Marketing Communications certificate is intended to provide access to data-driven coursework for professional students whose career aspirations include utilizing available data as part of a greater integrated marketing communications strategy. Students will be exposed to course work focused in overarching data marketing communications strategy, audience segmentation, campaign planning and programmatic media buying, and campaign metrics and assessment.

The program is taught by a diverse faculty who are recognized leaders in their fields.

Certificate Requirements

Minimum cumulative GPA of 2.75 required.
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.

Course Title Credit Hours
DMC 660 Introduction to Data Marketing Communications * 3
DMC 661 Audience Segmentation 3
DMC 672 Campaign Planning & Programmatic Media Buying 3
DMC 673 Campaign Metrics and Assessment 3

Total Hours: 12

* Completion of DMC 660 is required before students can proceed to the rest of the certificate courses. Students must also pass the quantitative assessment exam prior to moving on to upper level courses in the certificate.

The future for graduates with a Data Marketing Communications Graduate Certificate

In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.

Career Outlook

According to the U.S. Bureau of Labor Statistics, overall employment in the media and communication occupations is projected to grow 6% from 2021-2031. Growth is about as fast as the average for all occupations.

Why should I earn my certificate through WVU?

Our program prepares you for everything from the basic principles of marketing, media, and digital analytics to identifying key performance indicators from a variety of metrics to track campaigns. Discover how metrics and analysis inform critical business decisions.

Frequently Asked Questions

What are some career paths this certificate will prepare a student for?

Students who graduate from WVU Online with the Data Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

  • Marketing Research Analyst and Marketing Specialist, Projected Growth: 11% or higher *Bright Outlook
  • Marketing Strategist, Projected Growth: 7-10% *Bright Outlook
  • Public Relations Specialist, Projected Growth: 4-6%
  • Marketing Manager, Projected Growth: 7-10% *Bright Outlook

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

What type of student should pursue this certificate?

If you’re interested in the following, this certificate could be the right fit for you!

  • Marketing from a data-driven perspective
  • Learning the basic principles of media and digital analytics
  • Understanding customer analysis, profiling and targeting
  • Segmenting audience strategies

Can I use this certificate as a basis toward a degree?

You may transition into the full online Data or Integrated Marketing Communications master's degree program at any time during your graduate certificate enrollment. Credits you have earned will count toward the 10-course master's program.

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WVU Online
West Virginia University
PO Box 6800
Morgantown, WV 26506-6800


Phone: (800) 253-2762
Email: WVUOnlineInquiry@mail.wvu.edu

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