Jan. 8, 2024
Next Start Date
Cost Per Credit Hour
Total Credit Hours
The Data Marketing Communications Graduate Certificate, offered by the Reed College of Media, will prepare you for a career in this emerging discipline that involves interpreting data and communicating key insights gleaned from data, in order to make better marketing decisions. You will learn the basic principles of marketing and digital analytics and the use of metrics and analytics in business. The curriculum covers campaign planning and media buying, as well as campaign metrics assessment, and audience segmentation. This is a great career field for you if you enjoy working with data to improve the effectiveness of campaigns in a highly competitive marketplace.
The Data Marketing Communications Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that requires understanding and interoperating the data behind the marketing to make better decisions at every stage of the marketing process. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty — from marketing directors to academics to entrepreneurs — who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Data Marketing Communications.
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Thank you for your interest in the Data Marketing Communications Graduate Certificate program at West Virginia University! Attend a Virtual Information Session and learn more about Data Marketing Communications Graduate Certificate program.
NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.
Questions? Contact our Enrollment Specialist at email@example.com or (304) 293-6278.
Students enrolled in certificate programs are not eligible for financial aid. Visit Student Financial Support & Services for additional information.
Data Marketing Communications Graduate Certificate total degree cost: $9,000 – Residents and Non-Residents
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies and living expenses. Please see the Estimate Costs and Aid webpage for how to estimate and plan for other potential expenses.
The Data Marketing Communications Certificate is offered exclusively online with no on-campus classroom attendance required.
The Data Marketing Communications certificate is intended to provide access to data-driven coursework for professional students whose career aspirations include utilizing available data as part of a greater integrated marketing communications strategy. Students will be exposed to course work focused in overarching data marketing communications strategy, audience segmentation, campaign planning and programmatic media buying, and campaign metrics and assessment.
The program is taught by a diverse faculty who are recognized leaders in their fields.
Minimum cumulative GPA of 2.75 required.
Minimum grade of C- required in all courses provided that a cumulative 2.75 GPA is maintained.
|DMC 460||Introduction to Data Marketing Communications *||3|
|DMC 561||Audience Segmentation||3|
|DMC 572||Campaign Planning & Programmatic Media Buying||3|
|DMC 573||Campaign Metrics and Assessment||3|
Total Hours: 12
* Completion of DMC 460 is required before students can proceed to the rest of the certificate courses. Students must also pass the quantitative assessment exam prior to moving on to upper level courses in the certificate.
In today’s world, everything is data. Data Marketing Communications is taking a wealth of data and working to find the metric that matters - the metric that tells the story. Data ≠ Math. Data Marketing Communications is designed for storytellers, creatives, strategists, and problem-solvers alike. Data is at the heart of the marketing communications industry and having the ability to be a data-driven storyteller is a highly sought-after skill set at any level.
According to the U.S. Bureau of Labor Statistics, overall employment in the media and communication occupations is projected to grow 6% from 2021-2031. Growth is about as fast as the average for all occupations.
Our program prepares you for everything from the basic principles of marketing, media, and digital analytics to identifying key performance indicators from a variety of metrics to track campaigns. Discover how metrics and analysis inform critical business decisions.
Students who graduate from WVU Online with the Data Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
If you’re interested in the following, this certificate could be the right fit for you!
You may transition into the full online Data or Integrated Marketing Communications master's degree program at any time during your graduate certificate enrollment. Credits you have earned will count toward the 10-course master's program.