Digital Marketing Communications, M.S.
Master modern marketing channels and engage digital audiences. WVU's online M.S. in Digital Marketing Communications prepares you to develop multi-channel campaigns across social media, search, content, and emerging digital platforms.
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Courses and Credits:
10 Courses / 30 Credits
Duration:
12, 18, or 24 months
Admission Terms:
Fall, Spring, Summer
Next Start Date:
January 11, 2027
Term Length:
8-week courses
Learning Format:
Online asynchronous
GMAT/GRE:
Optional
Program Overview
Digital media moves fast, evolving from static websites to short-form video and streaming platforms. The online Digital Marketing Communications, M.S. from the College of Creative Arts and Media is built specifically for early-career professionals ready to strengthen their technical knowledge and strategic foundation. Grounded in real-world industry execution, this comprehensive degree prepares you to balance creativity, data insights, and personal credibility. The accelerated structure allows you to master modern multi-channel platforms and leverage consumer insights to launch high-impact campaigns on your own schedule.
Anticipate What’s Next
Acquire the tactical platform mastery, strategic consumer insights, and campaign design frameworks required to lead modern marketing operations.
- Proven Impact: Leverage a program with documented professional outcomes, where 71.4% of recent alumni surveyed reported a salary increase greater than 25%.
- Built-in Credentials: Earn 7 industry certifications from premier platforms like Google Analytics, SEMrush, HubSpot, and Canva directly inside your standard program coursework.
- Pioneering Faculty: Learn from active industry trends setters who direct digital strategies for national clients and bring practical, day-to-day agency experience to your classroom.
- Exceptional Value: Earn an innovative graduate degree with affordable, flat-rate tuition per credit hour for all students, regardless of residency.
What You’ll Learn
The curriculum prepares you to create innovative digital strategies using emerging technologies, creative content, and the latest tools shaping modern marketing communications.
- Digital Strategy and Innovation: Explore emerging trends in digital marketing, including artificial intelligence, mobile marketing, influencer marketing, and new technologies transforming how brands connect with audiences.
- Content and Community Building: Develop engaging digital content and brand strategies across social media, online platforms, and emerging channels to build meaningful audience connections.
- Audience Engagement: Learn how to reach and engage target audiences through omnichannel strategies, customer journeys, social media campaigns, and personalized digital experiences.
- Campaign Development: Create and execute digital marketing campaigns while applying SEO, web metrics, and industry tools to measure impact and improve results.
Featured Courses
Explore some of the options you can pursue to build your competitive edge in digital marketing communications:
Alumni Spotlight
Hannah Booth
M.S. in Digital Marketing Communications, 2023
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Application Steps
What You Need to Apply
- Successful completion of a bachelor’s degree from a regionally accredited institution.
- A minimum GPA of 2.75.
- A Statement of Purpose
- The statement should be 500-800 words and double-spaced.
- This statement should explain to the admissions committee your motivation for applying, rather than repeating your resume.
- A resume or CV that reflects your education and experience.
- Official transcripts from all non-WVU institutions attended should be sent to:
- WVU Office of Admissions, P.O. BOX 6009, Morgantown, WV 26505-6009
- Or emailed to WVUAdmissions@mail.wvu.edu
Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.
- Early Fall (August): Early/Priority Admission: June 15; Admission Deadline: August 1
- Early Spring (January): Early/Priority Admission: November 1; Admission Deadline: December 15
- Summer (May): Early/Priority Admission: March 15; Admission Deadline: May 1
How to Apply
Applications for WVU’s online programs are processed through the University’s central portal. Follow these steps to set up your account and submit your application.
- Check the prerequisites: Review ‘What You Need to Apply’ to confirm your eligibility and get your application materials ready.
- Create your account: Visit the portal, create your account and start your application.
- Pay your application fee: Complete the required payment within the portal.
- Submit: Carefully review your details and submit your application.
Virtual Information Events
Tuition, Fees, and Aid
Cost per credit hour is listed on each program page. Rates are reviewed annually and subject to change.
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Please visit WVU’s Estimate Costs and Aid website for how to plan for other potential expenses.
- Complete the FAFSA
- Check Employer Benefits: Inquire about potential tuition assistance or reimbursement programs.
- Review Waivers: Understand the specific restrictions on University tuition waivers.
Learn More
- WVU Financial Aid Website
- All WVU System Tuition and Fees
- Understand Restrictions on Tuition Waivers
- Online Fee Frequently Asked Questions
Careers and Employment
The online Digital Marketing Communications, M.S. program’s comprehensive curriculum will build your skills across key areas of marketing communications, including search engine optimization, paid search, display and social media marketing, marketing automation, content marketing, multichannel analytics, and desktop and mobile user experiences.
This program’s instructors are industry veterans, meaning they bring first hand experience and expertise into the classroom and pass it directly to you, so you can take it into the job market and apply it to your own career. To further prepare you, this program includes built-in certifications to help you build more skills and stand out to companies and employers.
What can I do with a Digital Marketing Communications, M.S. degree? Explore potential careers, employment environments, and academic pathways:
- Digital Marketing Manager
- Market Research Analyst
- Digital Marketing Strategist
- Sales and Marketing Manager
- Social Media Manager
- Web Content Manager
- Digital Marketing Coordinator
- Content Director
Frequently Asked Questions
If you’d like to dive deeper into the program’s curriculum and student experience, connect with:
Lila Caldwell
- Email: Lila.Caldwell@mail.wvu.edu
- Phone: 304-293-6278
- Schedule chat
As a student in the M.S. in Digital Marketing Communications program, you’ll gain access to a strong network of more than 2,500 marketing communications professionals, along with resources designed to support your academic and professional growth.
Program benefits include:
- Mentorship Program: Connect with alumni mentors who can help you expand your professional network, gain industry insights, and build career-ready skills.
- Scholarship Opportunities: Current students may apply for a one-time scholarship award to help offset tuition costs.
- Alumni Lifelong Learning Program: After graduation, you can continue developing your skills through additional coursework available through the Alumni Lifelong Learning Program.
Yes, you can. Most of our students work full-time. The program is flexible, allowing you to choose your classes and progress at your own pace, taking one or two courses at a time. This flexibility means you can finish in 12, 18, 24, or more months.
Success, however, relies on organization and discipline. You must meet academic standards and dedicate time each week to your studies and meet your deadlines. With commitment, you will be successful in the program and well-prepared for the dynamic job market.
As a student in the program, you’ll have access to personalized career coaching and professional development resources through the College of Creative Arts and Media’s Career Development team. Danica Ryan, Program Director of Career Development, works with students and alumni to explore career paths, prepare for internships and full-time positions, and develop strategies for long-term professional success.
Support is available through the Career Center via one-on-one appointments, group sessions, and drop-in hours, and includes resume and cover letter reviews, interview preparation, job and internship search guidance, and graduate school application support.
