AI Marketing, M.S.
Stand out in a rapidly shifting digital landscape. WVU’s online M.S. in AI Marketing bridges campaign strategy with advanced automated tools, giving you the hands-on expertise required to meet evolving employer demands head-on.
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Courses and Credits:
10 Courses / 30 Credits
Duration:
1-2 years
Admission Terms:
Fall
Next Start Date:
Fall 2027 (Start date TBD)
Term Length:
8-week courses
Learning Format:
Online asynchronous
GMAT/GRE:
Not required
Program Overview
Bridging advanced marketing education with artificial intelligence expertise addresses a critical talent gap exposed by rapidly accelerating industry trends. Housed within the John Chambers College of Business and Economics, the online M.S. in AI Marketing provides a flexible graduate pathway that allows recent graduates and working professionals to explore how automated applications can be strategically integrated across all functions of marketing. By collaborating directly with active industry leaders, students gain hands-on experience with emerging technologies to construct high-demand portfolios, analyze consumer sentiment, and master data-driven marketing strategies that meet the shift in employer expectations head-on.
Drive Campaign Innovation
Integrate advanced algorithmic tools across core promotional frameworks to streamline content distribution, capture deep consumer insights, and maximize campaign return on investment.
- Targeted Optimization: Apply machine learning models to consumer demand forecasting, digital media automation, and hyper-personalized campaign execution.
- Experiential Consulting: Complete two immersive, project-based courses where you consult for real companies using AI tools to solve real marketing challenges.
- Career-Ready Skills: Build a portfolio of future-focused AI marketing strategies that sets you apart in a competitive job market.
- AACSB-Accredited: Earn your degree from a nationally recognized, R1 research university accredited by the Association to Advance Collegiate Schools of Business.
- Collaborative Networking: Build an interactive network of professional peers and industry leaders through engaging digital platforms, combining collaborative learning with long-term career connections.
What You’ll Learn
The 10-course curriculum balances core consumer psychology with hands-on technical execution to develop innovative, market-ready leaders.
- Functional Application: Demonstrate practical AI applications across specialized business tracks, including social media management, professional selling, and corporate communications.
- Behavioral Modeling: Use predictive technologies to decode consumer buying behaviors, map the stages of the buyer decision process, and adjust the overarching marketing mix.
- Operational Agility: Deploy modern data applications to systematically analyze market feedback, construct digital assets, and pivot marketing messaging in real time.
- Responsible Integration: Navigate data collection compliance and evolving tech security standards to implement transparent, ethically sound corporate marketing initiatives.
Featured Courses
Explore some of the options you can pursue to build your competitive edge in AI marketing:
The Chambers College is AACSB accredited and has been for over 60 years. Only 5% of business schools globally receive this distinction.
Application Steps
What You Need to Apply
- Have earned a bachelor’s degree from a regionally accredited institution.
- Have a minimum undergraduate GPA of 2.8 or graduate GPA of 3.5.
- Official transcripts from all institutions attended (other than WVU) to be sent to:
- WVU Office of Admissions - P.O. Box 6009 Morgantown, WV 26505-6009
- Or via email: WVUAdmissions@mail.wvu.edu
- Resume/CV that reflects your education and experience
How to Apply
Applications for WVU’s online programs are processed through the University’s central portal. Follow these steps to set up your account and submit your application.
- Check the prerequisites: Review ‘What You Need to Apply’ to confirm your eligibility and get your application materials ready.
- NOTE: WVU undergraduate students can count the following 3 courses towards the program:
- MKTG 415: Customer Relationship Marketing
- MKTG 435: Artificial Intelligence and Its Application in Marketing
- MKTG 475: Social Media and Marketing
- NOTE: WVU undergraduate students can count the following 3 courses towards the program:
- Create your account: Visit the portal, create your account and start your application.
- Pay your application fee: Complete the required payment within the portal.
- Submit: Carefully review your details and submit your application.
Tuition, Fees, and Aid
Cost per credit hour is listed on each program page. Rates are reviewed annually and subject to change.
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Please visit WVU’s Estimate Costs and Aid website for how to plan for other potential expenses.
- Complete the FAFSA
- Check Employer Benefits: Inquire about potential tuition assistance or reimbursement programs.
- Review Waivers: Understand the specific restrictions on University tuition waivers.
Learn More
Careers and Employment
The online AI Marketing, M.S. graduate program will prepare you for a career in leading digital innovation with an interdisciplinary set of skills across several areas like data science, consumer behavior, strategic management, and digital media automation. The program’s coursework is designed to be highly practical and future-focused, meaning upon graduation you will be prepared to lead AI initiatives at organizations ranging from tech companies and advertising agencies to major consumer brands. You also will build a professional portfolio of AI marketing strategies that sets you apart in the competitive job market and positions you for specialized roles like AI Marketing Strategist or Marketing Data Scientist.
The core curriculum is comprised of marketing courses that focus on how to strategically apply AI to analyze consumer data and how to optimize marketing campaigns, personalization, and digital media for maximum return on investment (ROI). Additionally, you will complete specialized courses to better hone in on your interests and goals for your career from consumer behavior to UX. To further enhance your experience, you will participate in two immersive, project-based courses where you consult for real companies using AI tools to solve complex marketing challenges, giving you practical experience in the field and concrete, real-world case studies to share in job interviews.
What can I do with an AI Marketing, M.S. degree? Explore potential careers, employment environments, and academic pathways:
- AI Marketing Strategist
- Marketing Data Analyst
- Marketing Data Scientist
- Marketing Automation Specialist
- Digital Marketing Manager with AI Focus
- AI Product Marketing Manager
- Consultant – AI Marketing
Frequently Asked Questions
If you’d like to dive deeper into the program’s curriculum and student experience, connect with:
Lance Hylton
- Email: Lance.Hylton@mail.wvu.edu
- Phone: 304-293-2116
- Schedule chat
