The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree.
Visit program website for more information.
Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).
West Virginia University is accredited by the Higher Learning Commission.
Total Credit Hours
- Online Courses
Tuition and Financial Aid
Estimated Tuition and Fees
The Integrated Marketing Communications Graduate Certificate requires 15 credit hours to complete. Cost per credit hour is $820.
This graduate certificate is not eligible for financial aid.
Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.
Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Market Research Analyst
Growth: 14% or higher
Public Relations Specialist