Integrated Marketing Communications

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Overview

The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree.

Admissions Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), writing ability and intent (personal statement) and references (letters of recommendation).

Accreditation

West Virginia University is accredited by the Higher Learning Commission.

Courses Required

Total Credit Hours

Course Formats

Online Courses

Tuition and Financial Aid

Estimated Tuition and Fees

The Integrated Marketing Communications requires 15 credit hours to complete. Cost per credit hour is $820.

$12,300

Residents and Non-Residents

Financial Aid

Paying for graduate school doesn’t have to be stressful. WVU offers a quality education at a great price. We know you have a budget. We’re not looking to break it. For more about Financial Aid, visit WVU’s Financial Aid website.

Admissions Process

Admissions

Apply with the online Graduate Application
Pay graduate application fee
Request official transcripts from all institutions attended (other than WVU) and
1. Mail to:
  WVU Office of Graduate Admissions
  One Waterfront Place
  PO Box 6510
  Morgantown, WV 26506-6510
2. or Email to:
  GraduateAdmissions@mail.wvu.edu

NOTE: For the most up-to-date admissions requirements, please visit https://imc.wvu.edu/admissions.

Application Deadlines

Early Fall Deadline August 1, 2018
Late Fall Deadline September 15, 2018
Early Spring Deadline December 1, 2018
Late Spring Deadline February 1, 2019
Summer Deadline May 1, 2019

Apply Now

Curriculum

Students will complete five 8-week courses (15 credits) to earn the Integrated Marketing Communications graduate certificate.

The curriculum consists of the following courses:

Required Course

Core Courses (offered every term)

Specialty Courses (offered every term)

Electives (offered based on student demand and faculty availability)

Program Capstone Course

* The capstone is taken by itself the last term and is only offered in late fall, late spring, and summer.

Next Start Date: August 21, 2019 Apply Now

Careers

What can you do with a Integrated Marketing Communications?

Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate degree may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Marketing Manager

Growth: 9-13%

Education Administrator

Growth: 5-8%

Market Research Analyst

Growth: 14% or higher

Public Relations Specialist

Growth: 5-8%

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