Integrated Marketing Communications

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The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. This learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master’s degree.

Admissions Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), writing ability and intent (personal statement) and references (letters of recommendation).


West Virginia University is accredited by the Higher Learning Commission.



Courses Required


Total Credit Hours

Course Formats

  • Online Courses

Estimated Tuition and Fees

The Integrated Marketing Communications requires 15 credit hours to complete. Cost per credit hour is $820.

Residents and Non-Residents

Financial Aid

Paying for graduate school doesn’t have to be stressful. WVU offers a quality education at a great price. We know you have a budget. We’re not looking to break it. For more about Financial Aid, visit WVU’s Financial Aid website.

Next Start Date: August 21, 2019    Apply Now


What can you do with a Integrated Marketing Communications?

Students who graduate from WVU Online with the Integrated Marketing Communications Graduate Certificate degree may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Marketing Manager

Growth: 9-13%

Education Administrator

Growth: 5-8%

Market Research Analyst

Growth: 14% or higher

Public Relations Specialist

Growth: 5-8%

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