Integrated Marketing Communications B.S.

Starts January 10, 2021

Learn more about this program

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40

Courses Required

$369

cost per credit hour
($399 for non-residents)

120

Total Credit Hours

Curriculum developed and taught by faculty from

An Online Degree from a Renowned Program

Earn your bachelor's degree online from a renowned and accredited program that combines the complementary business and communications fields of advertising, marketing and public relations to give you the skills to succeed in an exciting and expanding field.

Format
  • Online Courses
Degree Awarded
  • Bachelor of Science in Integrated Marketing Communications
Next Start Date
  • January 10, 2021

Completely online. Completely flexible.
How, where and when you complete coursework is completely up to you. There are zero in-person commitments. This is a great option for students who have to balance school with work and family from locations all over the country.

Multidisciplinary Learning.
Benefit from the resources and expertise offered by two of West Virginia University’s nationally accredited programs – marketing in the Chambers College of Business and Economics and advertising and public relations in the Reed College of Media. Both Colleges offer robust student advising and career development opportunities, so that you get the experience of an on-campus student from wherever you may be.

Engaged, Award-Winning Faculty.
Our top priority is the student experience and we’ve perfected that in online learning. Our faculty are award-winning experts in their fields and industry pros, and they’re bringing all of that into the virtual classroom. They’re more than instructors – they’re mentors, and well-connected members of your new network.

Unbeatable value.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts — and the flexible programming allows you to complete coursework around other important obligations. As with any investment, the question is – what’s the return? According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 8% in the next ten years, faster than the average for all other occupations. And, the average salary for marketing specialists is $62,560 with senior level marketing managers earning an average of $131,180 annually.

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