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The Higher Education Marketing Graduate Certificate, offered by the WVU Reed College of Media, will give you the skills you need to dive deeply into the nuances of student recruitment and institutional branding within the foundation of integrated marketing communications (IMC) strategy. Marketing that targets prospective students in higher education changes rapidly, and this has become an intensely competitive industry during the past few years. Our certificate program focuses on various aspects of marketing for higher education, including content marketing, social media marketing, multicultural marketing, and diversity and inclusion in IMC.
- Online Courses
- Higher Education Marketing Graduate Certificate
- January 10, 2021
The Higher Education Marketing Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to dive deeply into the nuances of student recruitment and institutional branding without losing sight of the foundation of a greater integrated marketing communications strategy. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.