Higher Education Marketing Graduate Certificate

Overview


The Higher Education Marketing Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to dive deeply into the nuances of student recruitment and institutional branding without losing sight of the foundation of a greater integrated marketing communications strategy. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty—from marketing directors to academics to entrepreneurs—who are recognized leaders in their fields.

In addition to this graduate certificate, WVU offers an online master's degree.

Visit program website for more information.

Admissions Requirements

Admission to the program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Accreditation

West Virginia University is accredited by the Higher Learning Commission.

 

5

Courses Required

15

Total Credit Hours

 
Course Formats

  • Online Courses

Estimated Tuition and Fees

The Higher Education Marketing Graduate Certificate requires 15 credit hours to complete. Cost per credit hour is $820.

$12,300
Residents and Non-Residents

Financial Aid

This graduate certificate is not eligible for financial aid.

Next Start Date: January 13, 2020    Apply Now

Careers

What can you do with a Higher Education Marketing Graduate Certificate?

Students who graduate from WVU Online with the Higher Education Marketing Graduate Certificate may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

DIRECTOR OF ENROLLMENT MARKETING

Projected Growth: 9-13%

DIRECTOR OF STUDENT RECRUITMENT

Projected Growth: 8-12%

MARKETING MANAGER

Projected Growth: 10%

COMMUNICATIONS SPECIALIST

Projected Growth: 8-10%

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