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You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today's modern audience that builds community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.
- Online Synchronous
- May 17, 2021
- August 18, 2021
Completed in one year, completely online.
You need 10 courses (that’s 30 credits) to earn your Master of Science in Digital Marketing Communications. There are zero in-person commitments and the structured, accelerated program ensures that you’re able to finish in one year. The Digital program is cohort-based, meaning you progress through the ten courses with the same group of people. That makes for a good support system.
Employers want to know that you have both the strategy and the skill. Throughout the Digital program, certifications in topics like Google Analytics and Tag Manager and Facebook Blueprint are part of the curriculum. It’s an added layer of proof that you have the skills to execute a digital marketing strategy.
When you’re exploring ideas, technologies and media that don’t even exist yet, you need pioneers who know the terrain and are experts in guiding you to the right outcomes. Our faculty are those pioneers. Not only are they digital marketing practitioners, they are well connected to the leaders in this industry. Together they bring you the latest in this constantly evolving field, giving you the value of their knowledge and the gift of their mentorship.
At WVU, you get a lot of bang for your buck — a world-class program taught by leading experts. Tuition is the same regardless of where you live and the career possibilities are ever-expanding. According to the Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent in the next ten years, faster than the average for all other occupations. And the built-in certifications are an added value.
Learn more about this program
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