Data Marketing Communications M.S.

Estimated Tuition and Fees

Data Marketing Communications M.S. requires 30 credit hours to complete. Cost per credit hour is $820.

Total Degree Cost

$24,600 – Residents and Non-Residents

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Admissions Requirements

Admission to the Data Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).

Admissions

1. Apply with the WVU online graduate application. Designate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935).” The primary delivery location/method is ONLINE. You may declare an Area of Emphasis if you would like to specialize.
2. $60.00 nonrefundable application fee (may be waived by attending an information session).
3. Personal Statement: Please detail your interest in the Data program, making sure to describe why attending the program will support your career objectives (300-500 words).
4. Résumé
5. Official Academic Transcripts: Send via postal mail or electronic delivery directly to:
   Office of Graduate Admissions
   One Waterfront Place
   PO Box 6510
   Morgantown, WV 26506-6510
   Email: GraduateAdmissions@mail.wvu.edu
   Phone: (304) 293-2121
6. TOEFL or IELTS Scores (international students only): West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission. (TOEFL Internet-Based = 79; TOEFL Computer-Based = 213; TOEFL Paper-Based = 550; IELTS = 6.5)
7. Letters of Recommendation (optional): Letters of recommendation are preferred to be submitted as a part of the Online WVU Graduate Application for Admission. Input the name and contact information of each recommendation provider in the “Recommendations – Recommendation Providers list” section.
8. GRE or GMAT Scores (optional):
 The destination code for the GRE is 5904 and the GMAT is C2S-FB-24.

Application Deadlines
Admission to the Data program occurs two times per year—in the Early Fall (August) and Early Spring (January). The Data program admits new students on a rolling schedule. Applicants are encouraged to apply before the program’s priority/early application deadline in order to receive full consideration.

Early Fall (August): Early/Priority Admission: May 15; Admission Deadline: August 1
Early Spring (January): Early/Priority Admission: October 1; Admission Deadline: December 15

Questions? Contact our Enrollment Specialist at wvuimc@mail.wvu.edu or (304) 293-6278.

Career Paths

The marketing communications industry is ever-evolving, which means new career opportunities arise all the time. Here are just a few examples of job titles for graduates of WVU’s M.S. in Data Marketing Communications.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).