Master of Science in Data Marketing Communications (DMC)


The Master of Science in Data Marketing Communications (DMC) program offered by the WVU Reed College of Media is exclusively online. Students have the flexibility to opt for full-time or part-time course scheduling each term.* With a full-time course load, students can complete the program in 1.5 years. This enables a student to earn a master’s degree in this fast-growing field from anywhere in the world at their own pace. DMC gives students the practical skills they need to gather, sort and process data that their organization can rely on to make key marketing communications decisions. Data Marketing Communications bridges the gap between communicators and data scientists to help develop the data-driven marketing campaigns that are rapidly becoming the industry standard. The DMC program seeks to produce boundary-spanning graduates who are literate in both data analysis and marketing communications to enable them to help steer their organizations to success. DMC students study under a diverse faculty of academics, entrepreneurs and professionals who are all recognized leaders in their fields.

Visit program website for more information.

*This program is cohorted and functions best at a full-time pace. Part-time is feasible, but may extend graduation based on course availability.

Admissions Requirements

Admission to the Data Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s WVU Graduate Application for Admission, academic record (undergraduate transcript), years of relevant professional experience (resume), and writing ability and intent (personal statement).


West Virginia University is accredited by the Higher Learning Commission.



Courses Required


Total Credit Hours

Course Formats

  • Online Courses

Estimated Tuition and Fees

The Master of Science in Data Marketing Communications (DMC) requires 30 credit hours to complete. Cost per credit hour is $820.

Residents and Non-Residents
Estimated Tuition Based on Credit Hours
Credit Hours Cost
1 $820
3 $2,460
6 $4,920
9 $7,380

Financial Aid

Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.

Next Start Date: January 13, 2020    Apply Now


What can you do with a Master of Science in Data Marketing Communications (DMC) ?

Students who graduate from WVU Online with the Data Marketing Communications M.S. degree may be prepared for the following careers. These are only a few examples of some of the many opportunities that will be open to you with this degree. Advanced degrees or certifications may be required for some positions.

Information about careers on this list comes from the Occupational Information Network (O*NET) of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

Marketing Strategist

Projected Growth: 15% or higher *Bright Outlook

Market Research Analyst

Projected Growth: 15% or higher *Bright Outlook

Marketing Manager

Projected Growth: 10-14% *Bright Outlook

Business Intelligence Analyst

Projected Growth: 5-9%

Director of Strategic Communications

Projected Growth: 10% or higher

Public Relations Specialist

Projected Growth: 5-9%

Digital Advertising Manager

Projected Growth: 8-10%

Public Relations and Fundraising Manager

Projected Growth: 10-14% *Bright Outlook

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