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The Creative Strategy Graduate Certificate, offered by the Reed College of Media, will give you the versatility you need to succeed in the marketing world, particularly in the area of creative services. You will explore how content is evolving, how to design marketing and communications strategy, as well as how to select print, digital and social media vehicles for content delivery. The courses provide you with a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques. If you enjoy working creatively to express complex visual ideas and concepts, this certificate can lead to many different careers in this fast-moving industry.
- Online Courses
- Creative Strategy Graduate Certificate
The Creative Strategy Graduate Certificate offered by the WVU Reed College of Media is delivered exclusively online. The graduate certificate provides students with the practical skills they need to thrive in a marketing world that requires powerful collaboration between creatives and strategists in order for campaigns to succeed. The learn-it-today, use-it-tomorrow focus is built into the curriculum and teaches students the importance of applying the best strategies and tactics to reach key audiences. The program is taught by diverse faculty — from marketing directors to academics to entrepreneurs — who are recognized leaders in their fields.
In addition to this graduate certificate, WVU offers an online master’s degree in Integrated Marketing Communication.