Integrated Marketing Communications, B.S.
Tell compelling stories, build meaningful connections, and create strategic campaigns with the online Integrated Marketing Communications, B.S. program. Gain the creative, technical, and analytical skills to succeed in today's fast-paced communications industry.
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Courses and Credits:
40 Courses / 120 Credits
Duration:
Custom schedule
Admission Terms:
Fall, Spring, Summer
Next Start Date:
January 11, 2027
Learning Format:
Online asynchronous
Program Overview
The online Integrated Marketing Communications, B.S. (IMC) program offered by the College of Creative Arts and Media prepares you to connect brands and audiences through strategic, data-driven communication. Blending marketing, public relations, advertising, social media, and digital content creation, the program equips you with the skills to develop integrated campaigns across today’s evolving media landscape.
Designed for flexibility, the IMC program allows you to tailor your education by choosing from five specialized tracks while gaining hands-on experience with the tools, technologies, and strategies used by today’s communications professionals. Whether you’re starting your career, transferring credits, or advancing after military service, you’ll graduate prepared for a wide range of communications roles.
Build Your Future in Communication
Launch your career with a hands-on program designed to develop the creative, strategic, and technical skills today’s communications professionals need to succeed.
- Choose Your Focus: Customize your degree by selecting a track in Entertainment Media, Event Planning, Health Promotion, Sport Communication, or Strategic Social Media.
- Hands-On Learning: Build real-world experience through projects that mirror the work of today’s marketing and communications professionals.
- Industry Tools and Certifications: Gain experience with leading platforms and technologies, with opportunities to earn credentials like Google Analytics certifications through select courses.
- Flexible Online Format: Complete your degree fully online while benefiting from dedicated student support services and a flexible schedule.
What You’ll Learn
This program’s curriculum combines creative storytelling with strategic business thinking to prepare you for careers across today’s communications landscape. Through hands-on coursework, you’ll learn to create engaging content, analyze campaign performance, and develop integrated marketing strategies using the same tools and technologies found throughout the industry.
- Strategic Campaign Development: Learn to plan and execute integrated marketing campaigns across multiple channels and audiences.
- Digital Content Creation: Develop engaging content for social media, digital platforms, advertising, and public relations.
- Marketing Analytics: Measure campaign performance, interpret audience data, and use insights to improve communication strategies.
- Brand Storytelling: Build compelling brand messages that strengthen customer relationships and support organizational goals.
Featured Courses
Explore the courses that prepare you to create impactful campaigns across today’s communications landscape:
Application Steps
What You Need to Apply
How to Apply
Applications for WVU’s online programs are processed through the University’s central portal. Follow these steps to set up your account and submit your application.
- Check the prerequisites: Review ‘What You Need to Apply’ to confirm your eligibility and get your application materials ready.
- Create your account: Visit the portal, create your account and start your application.
- Pay your application fee: Complete the required payment within the portal.
- Submit: Carefully review your details and submit your application.
Tuition, Fees, and Aid
Cost per credit hour is listed on each program page. Rates are reviewed annually and subject to change.
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Please visit WVU’s Estimate Costs and Aid website for how to plan for other potential expenses.
- Complete the FAFSA
- Check Employer Benefits: Inquire about potential tuition assistance or reimbursement programs.
- Review Waivers: Understand the specific restrictions on University tuition waivers.
Learn More
Careers and Employment
The field of Integrated Marketing Communications (IMC) is dynamic and constantly evolving, driven by new technologies and platforms. This creates a growing demand for professionals skilled in developing and executing integrated marketing campaigns that blend traditional with digital strategies. The curriculum of this program is designed to align with the expectations and needs of the industry. It offers a background in marketing and consumer behavior, as well as other more specialized facets like digital marketing and how to leverage media to accomplish career goals.
Graduating with an online Bachelor’s in IMC from WVU unlocks diverse career opportunities across various industries.
What can I do with an Integrated Marketing Communications, B.S. degree? Explore potential careers, employment environments, and academic pathways:
- Marketing Communications Specialist
- Social Media Specialist
- Public Relations Specialist
- Content Strategist
- Content Producer
- SEO Content Writer
- Public Affairs Specialist
- Digital Marketing Specialist
- Marketing Consultant
- Marketing Coordinator
- Marketing Manager
- Communications Manager
- Marketing Analyst
- Digital Media Analyst
- Brand Manager
- Advertising Account Executive
- Media Planner
- Copywriter
- Creative Director
Frequently Asked Questions
If you’d like to dive deeper into the program’s curriculum and student experience, connect with:
Cindy Hart
- Email: LKHart@mail.wvu.edu
- Phone: 304-293-3286
- Schedule chat
Yes. Military personnel and veterans qualify for a reduced tuition rate of $250 per credit hour and may request an application fee waiver by contacting their admissions consultant.
You may also be able to earn transfer credit for military training. WVU accepts military training credit recommended by the American Council on Education (ACE). To have your training evaluated, submit your Joint Services Transcript.
In addition, the program has a partnership with the Defense Information School (DINFOS). You may receive academic credit for eligible DINFOS coursework by submitting your DINFOS transcript.
As a student in the program, you’ll have access to personalized career coaching and professional development resources through the College of Creative Arts and Media’s Career Development team. Danica Ryan, Program Director of Career Development, works with students and alumni to explore career paths, prepare for internships and full-time positions, and develop strategies for long-term professional success.
Support is available through the Career Center via one-on-one appointments, group sessions, and drop-in hours, and includes resume and cover letter reviews, interview preparation, job and internship search guidance, and graduate school application support.
