Esports Business and Entertainment, B.A.
Break into one of the fastest growing sectors of digital entertainment with the online Esports Business and Entertainment, B.A. from WVU. Immerse yourself in a thriving esports ecosystem to gain industry-ready skills through hands-on opportunities in marketing, social media, community management, and more.
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Courses and Credits:
40 Courses / 120 Credits
Duration:
4 years
Admission Terms:
Fall, Spring, Summer
Next Start Date:
January 11, 2027
Term Length:
8-week or 16-week courses
Learning Format:
Online asynchronous
Program Overview
From creating content and producing broadcasts to managing live events, developing brands, and supporting competitive gaming communities, the online Esports Business and Entertainment, B.A. offered by the College of Applied Human Sciences will prepare you for a career in one of the fastest-growing sectors of digital entertainment.
You will learn through direct engagement with the WVU esports ecosystem, combining academic coursework, varsity esports, student organizations, community outreach, and experiential learning opportunities tied to real-world projects and audiences.
Be on the Cutting Edge of the Entertainment Industry
Gain comprehensive, industry-aligned expertise in digital entertainment through a hands-on, interactive online curriculum.
- Designed for Online Learning: Courses are developed with an emphasis on learning and project-based engagement though intentionally created online experiences built around real-world applications to give you the skills to help you succeed.
- Integrated and Personalized Degree Pathway: This program’s required minor and professional development sequence will build career readiness and specialized skills tailored to your interests into your experience giving you the tools you need to accomplish your goals.
- WVU’s Esports Ecosystem: You will learn about all pieces of the modern esports landscape by getting involved with WVU’s broader esports ecosystem, including varsity teams, student organizations, livestream productions, and community engagement.
What You’ll Learn
This program’s coursework combines esports with core concepts from business, marketing, communications, entertainment, and digital media while helping you develop professional skills in leadership, branding, audience engagement, and project management.
- Marketing and Content Creation: Learn how to effectively promote teams and events by looking into the strategy, planning, content creation, and community management that goes into succeeding in the industry.
- Business and Governance: Explore esports from a broad business perspective to see the organizational structure, financing, and legal implications of the competitive gaming industry.
- Event Production: Dive into topics ranging from venue logistics and the technical side of broadcast production to team operations and fan engagement, while developing industry-transferable skills through hands-on experiences.
- Accelerated Bachelor’s to Master’s Pathway: You may have the opportunity to pursue an accelerated pathway into WVU’s online Executive Sport Management, M.S. program, allowing you to begin graduate-level coursework while completing an undergraduate degree, accelerating both academic and professional development.
Featured Courses
Explore core coursework designed to help you break into the rapidly expanding digital sports and entertainment sector:
Student Spotlight
Christopher Hanna
Current Esports Business and Entertainment Student
Application Steps
What You Need to Apply
How to Apply
Applications for WVU’s online programs are processed through the University’s central portal. Follow these steps to set up your account and submit your application.
- Check the prerequisites: Review ‘What You Need to Apply’ to confirm your eligibility and get your application materials ready.
- Create your account: Visit the portal, create your account and start your application.
- Pay your application fee: Complete the required payment within the portal.
- Submit: Carefully review your details and submit your application.
Tuition, Fees, and Aid
Cost per credit hour is listed on each program page. Rates are reviewed annually and subject to change.
Tuition and fees are usually not the only educational expenses you may have while pursuing a degree. You may have other costs such as books, supplies, and living expenses. Please visit WVU’s Estimate Costs and Aid website for how to plan for other potential expenses.
- Complete the FAFSA
- Check Employer Benefits: Inquire about potential tuition assistance or reimbursement programs.
- Review Waivers: Understand the specific restrictions on University tuition waivers.
Learn More
Careers and Employment
The online Esports Business and Entertainment, B.A. program prepares you for a wide range of career opportunities across the rapidly growing esports, digital media, and entertainment industries. Through coursework focused on esports business, marketing, event operations, content creation, livestream production, and community engagement, you’ll develop skills that apply across both emerging and established industries.
What can I do with an Esports Business and Entertainment, B.A. degree? Explore potential careers, employment environments, and academic pathways:
- Esports Operations
- Esports Team Management
- Event and Tournament Coordination
- Livestream and Broadcast Production
- Digital Content Creation
- Social Media Management
- Community Management
- Marketing and Sponsorship Activation
- Esports and Business Development
Frequently Asked Questions
If you’d like to dive deeper into the program’s curriculum and student experience, connect with:
Betsy Robbins
- Email: Elizabeth.Robbins@mail.wvu.edu
- Phone: 304-293-0838
