Bachelor of Science in Business Administration, Major: Marketing

Next Start Date January 10, 2022


Courses Required


cost per credit hour
($406 for non-residents)


Total Credit Hours

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Curriculum developed and taught by faculty from

Degree Awarded: Bachelor of Science in Business Administration Major: Marketing

Learn Practical, Real-World Skills

The BSBA with a major in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.

Learning Formats
  • Online Asynchronous
Start Date
  • January 10, 2022

Meet Damia Dobbs

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Damia Dobbs Profile

The online BSBA with a major in Marketing is offered through the John Chambers College of Business and Economics. This online degree is designed to give students a strong understanding of the foundations of marketing strategy, including how to conduct, analyze and interpret marketing research, and how to adapt marketing strategies to the globalized economy. Students will develop an understanding of the strategic marketing management planning process and will be able to integrate the various facets of marketing and apply these concepts to marketing decisions and the development of marketing plans.

Aside from the core courses, students will choose four marketing electives. The goal of the program is to provide students with a rigorous education that prepares them for successful careers as professional marketing executives in industry. Career opportunities include digital marketing, distribution and channel management, international business, marketing analytics, marketing management, product management, professional sales, promotions, retail management, and sustainable marketing.

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