John Chambers College of Business and Economics

Michael Walsh

Mike Walsh head shot
Mike Walsh with his bike.

I am so proud of the hundreds of WVU marketing graduates that I have had the pleasure to teach and mentor.

Michael does not regret a single minute of making that change.

“I am so proud of the hundreds of WVU marketing graduates that I have had the pleasure to teach and mentor,” he says. “I will put a WVU marketing grad against those of any other school. WVU rocks!”

Walsh enjoys mentoring students and says it is very important. He was fortunate to have a mentor in the early phase of his career.

“People told me I was on the ‘fast track’ career wise. I credit my mentor for this. Later, I decided to transition to academia and to do this mid-career is a tough challenge. Again, I was fortunate to have a mentor who helped me navigate that process.”

He describes his teaching style as “think, feel, do.”

“There is a foundational knowledge important to any marketing professional, but to gain expertise in marketing, one must practice the discipline,” he says. “Our coursework involves plenty of hands-on experiential activities to prepare students for a marketing career.

“The famed management guru Peter Drucker said, ‘Business has only two basic functions: marketing and innovation.’ A generation ago, marketing was a stand-alone function in only the largest organizations. Today, every organization—big and small, profit and non-profit, public and private—requires marketing. It is both an art and a science.”

Thoughts About Online Learning
Online learning delivers a quality education. It doesn’t mean less engagement. There are actually more voices and more resources in online learning, explaining concepts as fully as possible.

Research Interest
Consumer resistance to change. I am fascinated with what drives consumer response.

Favorite Book
One of my favorite books is Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne. Each time I read this book, I gain new insights.

Pedagogical Changes on the Horizon
We are seeing greater use of artificial intelligence in learning technologies. AI allows for a more customized education and less of a “one size fits all.”

Technology He Utilizes in the Classroom
Video (live and recorded), live chat, as well as computer-based learning and simulations.

About His Students
The days of students being “just students” are long gone. Today’s students juggle many obligations, especially with jobs and family. They are incredible multi-taskers.