WVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.
The Digital and Social Media Graduate Certificate, offered by the Reed College of Media, is ideal for you if you desire to enter the world of digital and social media marketing. Currently, there is a high demand for qualified professionals in this field. Areas of emphasis include digital storytelling, social media and marketing, web metrics, and digital video production. You will learn to develop integrated marketing strategies and to implement digital and social media marketing tactics, as well as social media metrics and tracking, web analytics, and SEO in campaign assessment. The versatility of this certificate program opens doors to many career opportunities.
You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today's modern audience that builds community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.
The Early Childhood Development Certificate, offered by the College of Education and Human Services, provides academic training for those who desire to work with children in pre-K classrooms in public schools, Head Start programs, or in childcare centers. The certificate is free standing or can be applied to degree requirements if you wish to pursue a bachelor’s degree in this field. You can enroll in the certificate program without prior college coursework, or a degree. The specialized curriculum will prepare you for many careers that make a difference in the lives of young children and their families and help them take their first steps toward a positive, learning-filled life.
The newly formed Chamber College M.S. Economics is a 30 credit hour program, delivered fully online, that can be completed in one year. The flexible format allows students to maintain momentum in their career while pursuing their degree. Our M.S. Economics graduates will be high-level quantitative economists with the ability to analyze complex policy issues using modern data analysis and econometric methods. Graduates will not only have the technical skills in demand by national employers, they will be able to apply their learning to a large and diverse set of policy issues within our areas of program expertise, such as public finance, health economics, and regional economics.
The Graduate Certificate in Forensic Accounting and Fraud Examination (FAFE), offered by the John Chambers College of Business and Economics, will prepare you for careers in financial fraud investigation. WVU leads the way in developing the national curriculum for fraud and forensic accounting programs on behalf of the National Institute of Justice and there is currently a high demand for professionals with these skills. You will experience rigorous, hands-on training by professionals in the field and will take part in moot court exercises. Very few schools offer a multi-course certificate program of this kind and our program is one of the best in the country.
The Master of Science in Forensic and Fraud Examination offered by the John Chambers College of Business and Economics leads the way in developing the national curriculum for fraud and forensic accounting programs on behalf of the National Institute of Justice. You will study curriculum that teaches you how to detect, uncover, and prove fraud and other financial crimes by businesses and employees. By gaining an interdisciplinary skill set which covers business, law, cost accounting, taxation, and data technology, you will gain real-world expertise in fraud and financial crime examination.
The Geographic Information Systems (GIS) and Spatial Analysis Graduate Certificate, offered jointly by the Davis College of Agriculture, Natural Resources and Design and the Eberly College of Arts and Sciences, is the first of its kind in West Virginia. With this academic training, you will learn to analyze and apply GIS and spatial analysis data across multiple disciplines. There is a growing demand for professionals in this area and the program is ideal for working professionals, as well as graduate students who desire advanced training in areas such as predictive modeling, data exploration, programming, spatial hydrology, remote sensing, and geospatial modeling.
The Graduate Certificate in Leadership, offered by the Eberly College of Arts and Sciences, is the first certificate of its kind in West Virginia. With an innovative, research-driven curriculum, and plenty of practical hands-on experiences and applications, it is the ideal program for working professionals who want to advance in their career. Effective leadership may be the most critical component of a successful organization. Leadership is different than management and requires a more strategically applied set of skills and a different perspective. You will understand leadership in a global context and learn to enhance your leadership abilities in both your work and in your daily life by learning to manage conflict and change.
The Healthcare Communication Graduate Certificate, offered by the Reed College of Media prepares you to work in the healthcare sector, providing the public with information about medical treatments, disease prevention, and healthy lifestyles. You will develop healthcare communications campaigns using integrated marketing communications (IMC) strategy, as well as understand how to brand, build credibility, identify target audiences and evaluate return on investment (ROI) for healthcare marketing communications. Professionals in this area are in demand and potential employers include a variety of medical organizations, from small practices to large government agencies.